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Value Engineering




 Product value expectations vis-à-vis reality

 There is a predominant gap in the investor’s expectations and the actual characteristic of a product value life cycle.

 In the absence of an intervention, product value declines over time. New and adjacent products have to accommodate the
 slack which results in a potential fall in market share as the product becomes less competitive.

 Investor s
 Investor’s expectations                                                                 Reality – Declining product value
                                             Revenue Growth




                                                   Improving
                  Cost Reduction                   Margins


                                                           time




 The challenges with maintaining product competitiveness
 1. Competition from low cost producers erodes margins from                                    With multiple engineers contributing to a
 OEMs. An extension in the product life cycle due to delay in
 technology refresh and the increasing cost of supply chain                                    strong COE and an investment base of
 reduces product competitiveness

 2. It is difficult to succeed in new markets with different
                                                                                               @10+ M, a high ROI has been constantly
 customer needs and different market behavior. There is a risk of
 alienation in low cost markets resulting in lack of
                                                                                               delivered.
 competitiveness and subsequent loss of market share

 3. There is a lack of predictability of ROI on VE investments

 4. Inability to improve product performance for new energy,
 weight and other performance characteristics

HCL Value Proposition

Tear down analysis and                                         Extending the product life cycle
BOM optimization                                               and end-of-life support                           GTM for emerging markets
Proposition                                                    Proposition                                       Proposition
 A comprehensive tear down report containing                    The proposed product life cycle delays the         Homologation
 material, weight and assembly details acts as a                product decline phase which presents               Alternate products/materials
 reference document for BOM optimization                        quantifiable value engineering benefits            Accounting usage gaps
 Value engineering services: Cost modeling,                     Obsolescence management and redesign ensures
 benchmarking and sourcing                                      competitiveness in the market                    Business Impact
 State of the art tear down and benchmarking
 facility/lab to enable faster GTM                                                                                 New market launch - Reduces NPI cycle time by 50%
                                                                                                                   TCO reduces by 25%
Business Impact
 Improve BOM cost by up to 30%
                                                                                                                 Core components
 Materials cost database accelerates VE timelines
                                                                                                                 VAVE framework | Green solutions | Cost modeling
 by 50%
                                                               Business Impact                                   Framework | Compliance labs | FCC, CE, UL
                                                                                                                 certifications
                                                                Overall cost saving of up to 25% for a product
Value Engineering Framework


  Value
              0                           1                         2
                                                                                                    $$$$$                                 $$
  engineering
  process                                                                                                                 Re-investment &
                Analysis / Planning              Evaluation                Execution              Savings stage
                                                                                                                        next run goal setting
  (1st run)




                   Identify product              VE ideas                  Design                 Savings tracking
                     for maximum                                         modifications             and reporting
                        savings                  Re-design
                       potential                 strategies              Revised BOM

                                              Product target               Revised
                                              cost and ROI               manufacturing
                                                                            plans

                                                                            Transfer

 1. The framework splits the execution into smaller measurable projects with predictable ROI and scalability

 2. Delivers result based, self funding model which minimizes customer’s investment and risk

 3. Driven through phased re-investment strategy for long term benefits


Case Studies

                  Telecom equipment company
                  Reduced cost and time-to-market by developing a power amplifier product integrated service which offered
                  end-to-end product development service benefits.
                  The cost was reduced by $64 per unit and the development time was also reduced. This led to a reduction in
                  time to market by 20%.



                  Medical equipment manufacturer
                  Reduced cost and development cycle time by reengineering a patient monitoring product by offering
                  integrated services benefits from concept to design validation. The part count reduced by 10% and the
                  development cycle time reduced by up to 30%. The cost per unit was reduced by $83.



                  Network equipment company
                  Reduced BOM cost by re-engineering a gigabit ethernet switch by offering integrated service benefits with
                  minor changes to the internals. The components were brought under 10% safe margin and a cost saving of $21
                  per unit was achieved by eliminating certain parts.




              Hello, I'm from HCL's Engineering and R&D Services. We enable technology led organizations to go to market with
              innovative products and solutions. We partner with our customers in building world class products and creating associated
              solution delivery ecosystems to help bring market leadership. We develop engineering products, solutions and platforms
              across Aerospace and Defense, Automotive, Consumer Electronics, Software, Online, Industrial Manufacturing, Medical
              Devices, Networking & Telecom, Office Automation, Semiconductor and Servers & Storage for our customers.

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HCLT Brochure: Value Engineering

  • 1. Value Engineering Product value expectations vis-à-vis reality There is a predominant gap in the investor’s expectations and the actual characteristic of a product value life cycle. In the absence of an intervention, product value declines over time. New and adjacent products have to accommodate the slack which results in a potential fall in market share as the product becomes less competitive. Investor s Investor’s expectations Reality – Declining product value Revenue Growth Improving Cost Reduction Margins time The challenges with maintaining product competitiveness 1. Competition from low cost producers erodes margins from With multiple engineers contributing to a OEMs. An extension in the product life cycle due to delay in technology refresh and the increasing cost of supply chain strong COE and an investment base of reduces product competitiveness 2. It is difficult to succeed in new markets with different @10+ M, a high ROI has been constantly customer needs and different market behavior. There is a risk of alienation in low cost markets resulting in lack of delivered. competitiveness and subsequent loss of market share 3. There is a lack of predictability of ROI on VE investments 4. Inability to improve product performance for new energy, weight and other performance characteristics HCL Value Proposition Tear down analysis and Extending the product life cycle BOM optimization and end-of-life support GTM for emerging markets Proposition Proposition Proposition A comprehensive tear down report containing The proposed product life cycle delays the Homologation material, weight and assembly details acts as a product decline phase which presents Alternate products/materials reference document for BOM optimization quantifiable value engineering benefits Accounting usage gaps Value engineering services: Cost modeling, Obsolescence management and redesign ensures benchmarking and sourcing competitiveness in the market Business Impact State of the art tear down and benchmarking facility/lab to enable faster GTM New market launch - Reduces NPI cycle time by 50% TCO reduces by 25% Business Impact Improve BOM cost by up to 30% Core components Materials cost database accelerates VE timelines VAVE framework | Green solutions | Cost modeling by 50% Business Impact Framework | Compliance labs | FCC, CE, UL certifications Overall cost saving of up to 25% for a product
  • 2. Value Engineering Framework Value 0 1 2 $$$$$ $$ engineering process Re-investment & Analysis / Planning Evaluation Execution Savings stage next run goal setting (1st run) Identify product VE ideas Design Savings tracking for maximum modifications and reporting savings Re-design potential strategies Revised BOM Product target Revised cost and ROI manufacturing plans Transfer 1. The framework splits the execution into smaller measurable projects with predictable ROI and scalability 2. Delivers result based, self funding model which minimizes customer’s investment and risk 3. Driven through phased re-investment strategy for long term benefits Case Studies Telecom equipment company Reduced cost and time-to-market by developing a power amplifier product integrated service which offered end-to-end product development service benefits. The cost was reduced by $64 per unit and the development time was also reduced. This led to a reduction in time to market by 20%. Medical equipment manufacturer Reduced cost and development cycle time by reengineering a patient monitoring product by offering integrated services benefits from concept to design validation. The part count reduced by 10% and the development cycle time reduced by up to 30%. The cost per unit was reduced by $83. Network equipment company Reduced BOM cost by re-engineering a gigabit ethernet switch by offering integrated service benefits with minor changes to the internals. The components were brought under 10% safe margin and a cost saving of $21 per unit was achieved by eliminating certain parts. Hello, I'm from HCL's Engineering and R&D Services. We enable technology led organizations to go to market with innovative products and solutions. We partner with our customers in building world class products and creating associated solution delivery ecosystems to help bring market leadership. We develop engineering products, solutions and platforms across Aerospace and Defense, Automotive, Consumer Electronics, Software, Online, Industrial Manufacturing, Medical Devices, Networking & Telecom, Office Automation, Semiconductor and Servers & Storage for our customers.