Social Media: It's about time.
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Introduction to social media presented to "Advertising & the Internet" class at Rutgers Business School in the MBA program.
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Social Media: It's about time.
- 1. Social Media It’s about time. Hannah Redmond Rutgers Business School – Newark and New Brunswick February 2011
- 2. Social Media: It’s about time. New Media Social Media is the new WOM 5 business areas affected Overview: 5 strategic elements of SM Measurement Ethics Challenges in Implementation Q&A
- 3. New Media
- 4. New Media Social Media = Consumer Generated Media New way of building relationships New way of managing your brand Get on board! People are using social media and talking about your brand with or without you
- 6. How does business benefit? 5 main areas business benefits: 1. Marketing 2. Customer Service 3. Communications/Public Relations 4. Market Research 5. Recruitment
- 7. Marketing Search Engine Optimization Engagement FREE to find niche communities FREE to find new opportunities and markets
- 8. Customer Service 96% of dissatisfied customers don’t complain. Of those, 63% won’t buy from you again.* Be authentic Be transparent and honest * Strategic Planning Institute, 2010
- 9. Communications/PR SM provides more ways than ever to communicate a message Reach more audiences Encourages 2-way communication Mix of proactive + reactive communication Immediate response to a crisis
- 10. Market Research Problems in the market are now easier to find. More time can now be focused on finding solutions than finding the problem. SM stats provide insight on hot topics: Trending topics Search items Top tweets Traffic drivers
- 11. Recruitment For the job poster 80% % of recruiters use social media to recruit, 95% of them use LinkedIn For the job seeker First impressions are no longer in interviews Make your personal profiles private Optimize your online presence Resumes are going social
- 12. 5 Strategic Elements of SM Sliding Scale: New Media vs. Traditional Media Mega Spaces vs. Niche Spaces online User-generated Content vs. Content Generated for the User One-way Communication vs. Two-Way Communication Mobile vs. Non-mobile
- 13. Measurement Traffic to site Media mentions Sales Trending topics & more… Example: Old Spice 2700% increase in Twitter followers 800% increase in Facebook fan page visits and 300% increase in traffic to the brand website sales of its Body Wash more than doubled
- 14. Ethics Online it is easy to deceive consumers Being transparent, open, and honest is key WOMMA (www.womma.org) Not only is unethical, but can create a PR crisis Example: Edelman/Walmart
- 15. Challenges in implementation People Knowledge Culture Budget ‘Social Media Now,’ Larry Weintraub
- 16. Conclusion It’s time to embrace new and social media Knowing how to use SM for business makes you more marketable Jump in! Blog, tweet, join communities Find YOUR niche, build YOUR brand
- 17. Contact & helpful links Hannah Redmond hbredmond@gmail.com @Hannah_Redmond www.createrinserepeat.com www.linkedin.com/in/hannahredmond Blogs/Websites I follow: www.mashable.com www.digitallyapproved.com www.socialnomics.netwww.larrywblog.com Twitter accounts I follow: @mashable @fanscape @justindigital @scottmonty
Hinweis der Redaktion
- People. Figuring out who can do this for you can be both confusing and daunting. Knowledge. This stuff changes all the time. You just learned Facebook and then Twitter came along. Now there is Foursquare and Groupon. What's next? How can anyone keep up with it and know which new tool is right for them? Culture. Is your company even open to the transparency, honesty, and sharing components that are core to social media? Budget. What should this cost? Where am I going to get the money?