Maruti Udyog Ltd was established in 1981 as a joint venture between the Indian government and Suzuki Motor. It has been the top-selling car maker in India for over a decade. The company aims to modernize the Indian automobile industry and produce fuel-efficient vehicles. It has a strong customer relationship management program including various loyalty programs, financing options, and extensive customer service across India.

2. Company Introduction MS Auto’s Objectives CRM Practices Types Of CRM CRM Station

8. Availability of easy finance True Value Outlet On Road Service

10. Mega Camps Sports Events

11. Analytical CRM

12. Operational CRM

13. Sales Intelligence CRM Collaborative CRM

19. ENQUIRY BOOKING DELIVERY AFTER SALES SERVICE Reminder Call Positive/Negative Water/ Professional Positive/Negative Water Juice Tea & Biscuit Snacks Friendly Flowers Chocolates Ganesh Ji Positive/Negative Water Cold Drink Tea & Biscuit Friendly Station 1 Station 2 Station 3 Station 4 Positive/Negative Full technical tests Pre Advance -Booking Launch

20. Ravi Kalra (83) Shiva Kumar (98) Tarun Mishra (110) Vishal Arora (116)