M mdealing withcompetition
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ini semua slide marketing strategik kelas sabtu ukm semester 1 2010/2011
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M mdealing withcompetition
- 1. Dealing with Competition Marketing Management, 13 th ed 11
- 4. Figure 1.1 Five Forces Determining Segment Structural Attractiveness Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 11-
- 6. Figure 11.2 Strategic Groups Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 11-
- 7. Figure 11.4 A Competitor’s Expansion Plans Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 11-
- 8. Table 11.1 Customer Ratings of Competitors on Key Success Factors Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 11-
- 9. Strengths and Weaknesses Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 11- Share of market Share of mind Share of heart
- 10. Table 11.2 Market Share, Mind Share, and Heart Share Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 11-
- 11. Figure 11.5 Hypothetical Market Structure Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 11- 10% Market Nichers 20% Market Follower 30% Market Challenger 40% Market Leader
- 12. Figure 11.6 Six Types of Defense Strategies Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 11-
- 13. Figure 11.7 Optimal Market Share Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 11-
- 14. Other Competitive Strategies Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 11- Market Challengers Market Nichers Market Followers
- 16. General Attack Strategies Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 11- Frontal Attack Encirclement Attack Bypass Attack Flank Attack Guerrilla Warfare
- 18. Market Follower Strategies Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 11- Counterfeiter Cloner Imitator Adapter