3. GERALD TAN
Co-founder, COO (Head of Product)
Plumbee
Independent Consultant 2011
Strategic Advisor Stealth Social Games Publisher 2011
Senior Product Manager / Producer Playfish (EA) 2009-2011
Finance and Business Manager Pogo.com and EA Online
Publishing (EA) 2007-2009
Financial Reporting and Control Manager EMI Group PLC
2004 - 2007
ICAEW Qualified Chartered Accountant
2002
gerald@plumbee.co.uk
Twitter: @tan_gerald
4. What is…
Layering of game
mechanics into your
application, using metrics to
understand results to fine
Gay-mee-fee-kay-shun tune your customer’s user
experience and engagement
- Gerald Tan, 2011
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