1. 5.How did you
attract/address your
audience?
When constructing my magazine, I chose to take a similar
approach to magazines like Kerrang!, their form of dialogue is
informal, quite relaxed and focused. I thought that this is an
effective method as my target audience of 15-25 year olds, and
being in that age group myself, I know very well that this language
and form does work and create a friendly, inviting and “cool”
atmosphere.

2. Front Page
For a magazine to be effective and
therefore successful, it needs to attract
readers from “off the shelf” by a simple
glance. Starting with the colour, I used
bright colours like white and yellow to
make it stand out from the typical dark
magazines in a similar, but not the same,
genre bracket, whilst using black and red
to highlight individual text and stories.
The text “hottest” and “kicks this month
off with a bang” break this imaginary
fourth wall between the brand and the
reader and bring them together on a
similar level. I addressed the readers
directly at times, such as the top banner
line “you need to own”, which again
directly involves the reader, and hopefully
would attract them further.

3. Double-Paged Article
The sub-headlines are very informal, as they open the article, they need to be inviting,
slightly humorous and intriguing.
Finally the use of some minor explicit language “bloody sexy like”, comes not just from
the band, but perhaps Kerrang! as well, and again creates a more free article that
doesn’t mind expressing itself more like a person than most formal magazines.
The article was perhaps the best
example of addressing the
audience, but mostly from the
interviewees rather than myself.
The frequent jokes such as “we
gave him a bass and he seemed
happy” and informal vocabulary
such as “stuff” and “yeah” help
create a relatable atmosphere as
the artists are in the same age
group as the readers, which
would add comfort to the read.

4. Contents Page
The contents page is probably the lesser example in
terms of audience addressing, but does show how it
attracts readers to its content. The first page
consumers will see after purchase will be this, so
the page has a high responsibility to “sell” its stories
and prove itself.
I have made it do so with the features, gigs and
reviews, firstly it offers new bands, if that appeals
for some consumers to read about, it offers a
slightly more established band, who on their way to
becoming well-known, and finally “3” big bands in
the genre which aren’t named purposefully, to draw
readers into finding out who they are.
It also offers reviews of a particular album from
another established artist, reviews from both
editors and readers alike, again forcing this working
level of readership and production together, and
line-ups for the biggest gigs which are attended by
thousands of people with a wide variety of music
preference.
Finally, its subscription offer draws those particular
readers in who want to get more out of the
magazine than others.