The presentation was given at the 2009 CHaINA Supply Chain Management conference in Shanghai on November 4, 2009. Entitled Green Isn't Greener. Brown Isn't An Option, this presentation focuses on the economic motivations that will drive sustainability, steps that some firms are making, and what happens to firms who fail to embrace sustainability

1. Clean Up or Close Up Going Green Isn’t Greener Staying Brown Isn’t an Option

4. Solar Panels Hybrid Cars Wind Mills LEED Certifications Double-side Printing Organics Carbon Offsets Green Jobs China will lead from a need for clean air, water, and food… Framing Sustainability Populations & Labor Consumer Safety Urban Planning Urbanization Food & Agriculture Landfills & eWaste Over-packaging Healthcare Managed Resources Traffic and Transport Healthcare

7. Supply Chain Management Council Member Experiences Areas in need of Encouragement Switching to Aerodynamic Trucks Switching to More Efficient Modes Switching to Carriers w/ Green Initiative Areas That are Encouraging Reduction in Packaging Materials Selecting Recylcable Packaging Materials Switching to Reuseable Containers

8. Reasons for Change. Reasons Prohibiting Change Why Firms Are Not… Lack of Expertise. Lack of Incentives. Lack of Regulation??? Why Firms Are Going “Green” Strategic Interests Supplier Performance Customer Satisfaction