Bharti Airtel is India's largest telecommunications company, providing mobile and fixed line services. Its mission is to meet customer needs through error-free service, innovative products and cost efficiency. Airtel has the largest subscriber base in India and is among the top 3 mobile operators globally. It operates through three strategic business units and offers a range of pre-paid and post-paid plans, value-added services, and business solutions. Airtel promotes its brand through celebrity endorsements, innovative services, and wide distribution channels. It aims to provide excellent customer service through its large workforce and efficient processes.
4. Cost efficiency.Values We will always put our customers first. We will always trust and respect each other. We will respect our associates as we respect each other. We will work together through a process of continuous improvement
5. Company overview Globally, Bharti Airtel is the 3rd largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom. In India Airtel is No. 1 by subscriber base and revenue. Bharti Airtel formerly known as Bharti Tele-ventures Limited (BTVL) is a JV between Singtel and Bharti Telecom
6. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s)
7. Figures & Fact Total Wireless subscribers in India In June 09 & July 09 are 102,367,881 & 1,05,177,635respectively. Total Wire line subscribers in India In June 09 & July 09 are 2,827,882 & 2,861,822 respectively. Total revenue for Q4 08 isRs. 6376.50 Cr as compare to Rs.5606.15 for Q3 08, i.e.13.74% higher. ARPU for Q4 08 is Rs.260.59 as compare to Rs.254.48 in Q3 08,i.e. growth of2.40%. TRAI
21. Price Customer based pricing strategies. Flexible pricing mechanism Controlled by TRAI.
22. Place It has wide and extensive presence even in the remotest areas Airtel Customer Care Touch Points Distributors like E.g. Paan shops, grocery stores, chemists, outlet etc.
23. Promotion Large scale print and video advertising. Big celebrities like SRK and Sachin are roped in to endorse the product because it . In 2002 Airtel got its Signature tune from A.R. Rehman, this signature tune is the most downloaded tune in India. Provides innovations such as Bollywood movie premiers, music services such as ring back tones & many more.
25. People Total Employees 25616( BhartiAirtel consolidated) as per Q3 08. Dedicate and passionate workforce. One of the best customer support. Have won 2nd Best employer award in 2004.
26. Process Process for services is very easy and customer can avail it very easily. 121 is the customer support no. which can be dialed from anywhere in India.
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