Brainstorming is a group discussion technique used to generate creative ideas and solutions to problems. It involves spontaneously contributing ideas without judgement, building on others' ideas, and aiming for quantity over quality of ideas. The key steps are to define the problem or goal, gather a diverse group of people, establish rules like avoiding criticism, write down all ideas, and follow up on the most promising concepts. Brainstorming helps organizations innovate by collecting many perspectives to identify new opportunities and solutions.
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The way to get good ideas is
to get lots of ideas and
throw the bad ones away.
— Linus Pauling,
Nobel Prize winner
Frozen Brainstorm by Steve Jurvetson