2. 1
Disclaimer
All persons who receive this confidential information (“presentation”) agree to
withhold the contents of this presentation, all enclosures and related documents in
the strictest confidence. Recipients of this presentation agree not to copy, reproduce
or distribute to others this presentation, the enclosures and any related documents in
whole or in part, or utilize the contents hereof for any other purposes other than to
evaluate the financing possibility.
Forward-looking statements give our expectations or forecasts of future events.
Sometimes these statements will use words such as "anticipate," "estimate,"
"expect," "project," "intend," "plan," "believe," "outlook," "forecast," and other
similar words. These statements are not guarantees of our future performance and
are subject to risks, uncertainties and other important factors that could cause our
actual performance to be materially different from those we project.
Our actual results will be different due to the inherent nature of projections and may
be better or worse than projected. These forward-looking statements also represent
our estimates and assumptions only as of the date that they initially were made. We
expressly disclaim a duty to provide updates to any forward-looking statements, and
the estimates and assumptions associated with them, to reflect events or
circumstances or changes in expectations or the occurrence of anticipated events
after the date they were initially made.
Note: All amounts are presented in Euros, unless otherwise stated.
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3. Executive Summary
Hash Box GmbH (UG) is a company that offers integrated software, hardware and
cloud solutions in the IoT sector.
Positive facts:
⚫ Hash Box is consisted of a team of experts who write software and build hardware,
based on scientific knowledge and experience in the IoT sector.
⚫ Hash Box invests in technological research, in order to utilize its products and meet
its clients’ expectations.
⚫ Hash Box holds potential customers from all areas of the economic environment.
More specifically, the solutions the company offers can apply in all business types
in the public and private sector.
⚫ Hash Box develops software that is driver for a new wave of business development
approach aiming to less costs and higher productivity.
⚫ Hash Box provides a software platform for developers to write great applications,
rapidly and with less hassle through a user-friendly, simple and robust interface.
⚫ Hash Box’s software can be used by any company, regardless of the industry it
belongs to or its main domain of activities.
⚫ Hash Box plays an important role in the exceptionally fast growing market of IoT.
A critical factor to Hash Box is the very expertise of its technical team. Its members
have excellent software programming knowledge and electronic engineering
background. All the employees who will work in Hash Box are university graduates. In
addition, the company co-operates with external business partners having
postgraduate qualifications (Masters and PhDs) and has consultants who are
University Professors and prominent Directors of the private sector. That ensures the
scientific completeness and essential practical use of the solution.
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4. Preface
The Internet of Things—digitizing the physical world—has received enormous attention. The
McKinsey Global Institute set out to look beyond the hype to understand exactly how IoT technology
can create real economic value. The hype may actually understate the full potential of the Internet of
Things—but that capturing the maximum benefits will require an understanding of where real value
can be created and successfully addressing a set of systems issues, including interoperability.
Viewing IoT applications through the lens of the physical settings in which these systems will be
deployed creates a broader view of potential benefits and challenges. Rather than just analyzing IoT
uses in vertical industries, we also look at settings, such as cities and worksites. This shows how
various IoT systems can maximize value, particularly when they interact. We estimate a potential
economic impact—including consumer surplus—of as much as $11.1 trillion per year in 2025 for IoT
applications in nine settings.
Interoperability between IoT systems is critically important to capturing maximum value; on average,
interoperability is required for 40 percent of potential value across IoT applications and by nearly 60
percent in some settings. Most IoT data are not used currently. For example, only 1 percent of data
from an oil rig with 30,000 sensors is examined. The data that are used today are mostly for anomaly
detection and control, not optimization and prediction, which provide the greatest value.
Business-to-business (B2B) applications can create more value than pure consumer applications.
While consumer applications such as fitness monitors and self-driving cars attract the most attention
and can create significant value, we estimate that B2B uses can generate nearly 70 percent of
potential value enabled by IoT.
There is large potential for IoT in developing economies. Over the next ten years, we estimate higher
potential value for IoT in advanced economies because of higher value per use. However, nearly 40
percent of value could be generated in developing economies. A dynamic industry is evolving around
IoT technology. Like other technology waves, there are opportunities for both incumbents and new
players. Digitization blurs the lines between technology companies and other types of companies;
makers of industrial machinery, for example, are creating new business models, by using IoT links
and data to offer their products as a service.
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5. The Market
Introduction
The Internet of Things (IoT) is the network of physical objects, devices, vehicles, buildings and other
items which are embedded with electronics, software, sensors, and network connectivity (mainly
WiFi) that enables them to collect and exchange data. The IoT allows objects to be sensed and
controlled remotely across existing network infrastructure, creating opportunities for more‐direct
integration between the physical world and computer‐based systems, thus resulting in improved
efficiency, accuracy and economic benefit.
• About 40+ billion IoT devices by 2021
• About $30+ Trillion market by 2020
• About $6 Trillion will be invested globally in IoT solutions by 2020
• About 400 Million Euro will be invested in the EU for IoT solutions by 2020
• About $13 Trillion is the estimated ROI by 2025
• About 3 smart devices per house (global average) in 2015
• About 26 smart devices per house by 2020
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6. 5
The Company
Hash Box UG (GmbH) is a company that offers integrated software, hardware and cloud solutions in
the IoT sector. The company is consisted of highly motivated and well educated top notch
professionals. The Hash Box team promotes high technology and IoT.
The flagship project is #box (HASH‐box). #box is a disruptive, ubiquitous IoT platform and a huge step
into the future...
The company believes that: “#box is not just another IoT solution. It's a life changing experience!”.
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7. 6
The Product (1)
#box is a plastic, industrial-grey colored, cube (6cm x 6cm x 6cm). Its top side has a light blue hash
symbol (#) which is also the brand logo. Internally the cube hosts an electronic board that comes
with several other electronic elements and advanced software. (“Figure 1”)
Figure 1.
#box
In order to start using #box you have to connect it on the Internet through your WiFi. For that reason
it comes with an internal WiFi antenna that has a range of approximately 300m without obstacles
and about 100m with obstacles such as walls, doors, etc. In order to function, #box has to be
plugged in the electrical network permanently. Every package comes with an adaptor for your
convenience.
#box enables all your devices and home/office appliances (regardless of the manufacturer) to get
connected, controlled and monitored from your smart-phone, tablet or computer, either locally or
remotely. All available devices and appliances in the market are divided into two main categories:
a) Non-smart devices
b) Smart devices
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8. 7
The Product (2)
Non-smart devices
Non-smart devices (also known as classic devices) have no WiFi, Bluetooth or any other networking
circuit and thus no Internet access. These devices currently dominate the market (we use 90% of the
devices every day). To support the current market needs, #box comes with a set of helping devices,
the #devices (HASH-devices). #devices enable all non-smart devices to act and work as smart ones.
Typical examples of #devices are: smart sockets, smart bulb holders, smart switches, etc. All
#devices are controlled by #box and provide advanced functionality that can also be extended
through software (apps).
Smart devices
Most smart devices are supported by #box, out of the box. #box enables monitoring and control of
such devices as long as they have an active WiFi or Bluetooth. For even more complex configurations
you are free to combine your smart-devices with #devices.
To understand #box as a solution we have to take a deeper look at its components. The #platform
(HASH-platform), is the basis of #box's infrastructure that integrates useful components. (“Figure 2”)
Figure 2. #box platform
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The Product (3)
#box is a device that acts as the “proxy” between you and your smart devices or the #devices – the
helping actuators of #box. #devices enable you to transform any old non-smart device into a smart
one or extend the functionality of any smart device. The #cloud interconnects your #box to its
ecosystem and grants you access to numerous online apps. This way you can control or monitor all
your available connected things on Earth, regardless of their location. The #platform is secure and
dependable. All communications between the #cloud, the #box and the #devices are encrypted.
Finally, #platform is an “open” platform for:
1) End-users (consumers)
Consumers can go online at #store (HASH-store) and download free apps or buy (non-free) apps that
enable them to use smart and non-smart devices or extend their functionality. If no supporting apps
are found, users can make general requests to the development community (free of charge / no
guarantee) or ask for very specific (tailor-made) apps from professionals (paid solution / guaranteed
support).
Note: Free apps come with every #box. These apps enable basic functionality for most smart and
non-smart devices (through #devices).
1) Companies
Companies can support their products by giving for free or selling apps to the consumers.
1) Software vendors or freelancers
Professional developers like software houses, independent software vendors, etc. or even
freelancers can develop apps for free or sell them via #store. They can develop anything from apps
for brands or apps for non standard devices, obsolete ones, tailor-made apps, etc.
The Innovation
#box is the only total IoT solution that enables all smart and non-smart devices
to get connected, controlled and monitored via a screen. Any device
functionality can also be extended via apps.
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10. The #box Experience
#box is a unique investment opportunity. The following will help you understand in detail.
Why #box?
#box gives you access to millions of possibilities from your smart‐phone, tablet or computer and
empowers you to control and monitor everything from your fingertips. In other words, through one
screen you have access to any registered (old, new or future) device, anywhere on Earth as long as
you are connected on the #cloud at http://hashbox.net.
How does #box work?
#box is a hub that connects all devices in range. It registers them with itself and empowers you to
control them. All users of #box have access to thousands of apps from the online store at
http://store.hashbox.net. These apps extend the functionality of your smart devices and #devices
through #box. Also, developers publish their IoT apps on the #cloud and you can access them
through our online store. At the same time, providers & companies support your appliances or other
devices and can even update them remotely. This means that you don't have to worry anymore if
your favorite smart TV is up to date plus you have infinite choices and many options on how to
extend, combine and control your devices anytime you want!
What is #box?
#box is a unified platform for end-users and a framework for developers. It enables integration,
control and monitoring of all your smart and classic devices. Essentially, it's a combination of
hardware, software and the cloud. In a few words, #box is a total solution that helps you gain control
of all the connected things on this planet.
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12. IoT Sectors (#box) [2/2]
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Phase A
Phase A
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13. Primary Markets (Phase A: 2016 – 2020)
Home
A wide range of IoT devices and applications are emerging for use in the home,
including connected thermostats, smart appliances, and self-guided vacuum cleaners.
As these devices evolve, we expect that the greatest economic impact from the
Internet of Things in the home will be in chore automation, which we estimate can cut
100 hours of labor per year for the typical household. That could be worth nearly
$135 billion globally in 2025. The next-largest impact would come from energy
management (up to $110 billion per year), followed by security, which would have an
impact of more than $20 billion per year, based on injuries and deaths avoided. In
total, we estimate that IoT applications in the home could have an economic impact
of $200 billion to $350 billion per year in 2025.
Offices
We define offices as the physical environments in which knowledge work is
the primary activity. Key benefits of IoT use in office settings are in security and
energy management. By using digital security cameras with advanced image-
processing capabilities, operators of office buildings can monitor activity throughout
their properties without requiring guards to patrol or continuously monitor video
feeds. We estimate that IoT-based energy management in offices could cut energy use
by 20 percent. Altogether office IoT applications could have an economic impact of
$70 billion to $150 billion per year in 2025.
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14. Primary Markets (Phase B: 2020 – 2025)
Factories
This setting is one of the largest sources of value from the adoption of the Internet of
Things, potentially generating an economic impact of $1.2 trillion to $3.7 trillion per
year. We define factories in the broadest sense to include all standardized production
environments. Therefore, our estimates include the benefits of IoT use in hospitals
and in agricultural settings, as well as in manufacturing facilities. In the factories
setting, value from the Internet of Things would arise chiefly from productivity
improvements, including 10 to 20 percent energy savings and a 10 to 25 percent
potential improvement in labor efficiency. Improvements in equipment maintenance,
inventory optimization, and worker health and safety are also sources of value in
factories.
Worksites
We define worksites as custom production environments, such as mines, oil and gas
extraction sites, and construction sites. Leading companies that operate in worksite
settings have been early adopters of IoT technology. A typical oil drilling platform
today might use 30,000 sensors, watching over the performance of dozens of systems.
In mining, self-driving vehicles, including mine cars and ore trucks, are helping to
streamline operations and reduce costs. Overall, improvements in operations from IoT
applications could be worth more than $470 billion per year in 2025 in worksites. The
second major source of value—potentially more than $360 billion per year—would be
improved equipment maintenance. Using sensors to monitor the health of machinery
in use, companies can shift to a condition-based maintenance model (maintaining
equipment when there is an actual need through predictive analytics) rather than
relying on a regular maintenance schedule or repairing equipment only when it
breaks down. Companies can also improve human health and safety by using the
Internet of Things. In total, we estimate that IoT in the worksites setting can have an
economic impact of $160 billion to $930 billion per year in 2025.
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15. Home Segment (Phase A) [1/2]
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Potential economic impact
In the home, the Internet of Things
has the potential to create an
economic impact of $200 billion to
$350 billion annually in 2025.
Promising uses are chore
automation, energy management,
safety and security, usage-based
design, pre-sales analytics and
personal loans.
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Home Segment (Phase A) [2/2]
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17. Offices Segment (Phase A) [1/2]
Energy and environment management
Commercial spaces account for 20 percent of energy consumption in advanced economies such as
the United States and and approximately one-sixth of energy consumption in developing economies.
Around half of this energy is consumed in office spaces and much of it is wasted by heating, cooling,
and lighting unoccupied offices. Intelligent energy management systems can be used to
automatically sense when a room is unoccupied or occupied and adjust heating or cooling and
lighting as needed. We estimate that intelligent energy management systems can reduce energy use
in offices by 20 percent, producing a potential economic impact of $11.7 billion to $20.5 billion per
year in 2025.
Commercial building security
Security cameras have been used to monitor activity in office buildings for many years. With IoT
technology, such as pattern-recognition software, these security systems can be far more effective
and less costly. Rather than having a security employee monitor the feed from cameras, an
intelligent system can automatically detect anomalous patterns in the video data and immediately
alert authorities of a possible intrusion. Such security systems can reduce the cost of human
observation needed by 20 to 50 percent, leading to a potential savings of more than $6 billion in
2025.
Human productivity
Today, organizations conduct periodic surveys of office workers to assess organizational health and
use the results to make improvements in job design and processes. In the future, companies could
use badges or fitness monitors (probably on an opt-in basis) to track activity and interactions among
employees. The greatest benefits would come from improved productivity of knowledge workers
such as engineers, marketers, and lawyers whose performance depends upon collaboration with
others. We estimate that process improvements for such workers based on IoT data could generate
an economic impact of between $16 billion and $47 billion per year globally in 2025.
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Offices Segment (Phase A) [2/2]
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19. We define our factories settings
as dedicated, standardized
production environments. This
includes facilities for discrete or
process manufacturing as well
as data centers, farms, and
hospitals. The standardized
processes in all these settings
provide an opportunity to apply
the same type of process
improvements that IoT enables
in a manufacturing facility.
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Factories & Worksites Segment (Phase B) [1/2]
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21. #box – Revenue Streams
#box provides a wide variety of revenue streams. We separate those streams into two
main categories and present their options:
a) Primary
1. #box (CUBE) – 100 Euro per unit [One-off per user]
2. #devices [One-off per user]
I. Smart Power Plug:
• 1 socket (SMART_PP1) – 50 Euro per unit
• 3 sockets (SMART_PP3) – 130 Euro per unit
II. Smart Embedded Bridge (SMART_EBD) – 30 Euro per unit
III. Smart Bulb Holder (SMART_BBHDR) – 40 Euro per unit
3. Developer Fee – 30 Euro per year [Recurrent per developer]
4. Apps (Non-Free) – 0.70 Euro to * per application / download [Mixed]
5. Anonymous Meta data – 10.00 Euro to * [Recurrent per case]
b) Secondary
1. In-App Ads – 0.01 Euro to * (Known after app launch) [Recurrent per IP]
2. Banner Ads – * (Known after store launch) [Recurrent per IP]
All the above values are indicative and include VAT.
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#box – Revenue Model
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23. #box – Marketing & Competitive Advantage
Marketing
• Market #box to the social media (Targeted groups and people)
• Advertise in Google banners (Only to specific market sectors and target markets)
• Advertise in global and nationwide TV/Radio stations (Mainly end-users and SMEs)
• Advertise and market #box in newspapers and tech-related magazines (Any user)
• Present #box in exhibitions & technology forums (Targeted and direct approach)
Finally, to escalate as fast as possible we will examine the possibilities of strategic
partnerships.
Competitive Advantage
There are numerous solutions out there that offer some quality of services. #box on
the other hand is THE service, providing THE quality. To be exact, #box is the ONLY
total solution so far in the IoT market.
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Assets Investment Costs
Year 1 Year 2 Year 3 Year 4 Year 5
Hardware 80.000 220.000 520.000 750.000 850.000
Infrastructure 50.000 150.000 350.000 500.000 700.000
Equipment 35.000 50.000 150.000 300.000 450.000
Software licenses 15.000 20.000 40.000 100.000 100.000
Other 15.000 50.000 100.000 150.000 250.000
Total investment cost 195.000 490.000 1.160.000 1.800.000 2.350.000
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Financial Figures (1/4)
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Financial Figures (2/4)
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Payroll Breakdown
Payroll cost per category Monthly Year 1 Year 2 Year 3 Year 4 Year 5
CEO & CIO 3.000 36.000 72.000 216.000 300.000 440.000
CTO 2.000 24.000 48.000 144.000 230.000 336.000
CDO 2.000 24.000 48.000 144.000 230.000 336.000
CMO 2.000 24.000 48.000 144.000 230.000 336.000
Software engineers 2.400 28.800 28.800 57.600 144.000 432.000
Secretaries 750 0 9.000 9.000 12.000 24.000
Graphic designers 1.500 18.000 36.000 36.000 72.000 72.000
Salesmen & Support 3.000 36.000 72.000 72.000 72.000 72.000
Total staff cost 190.000 361.000 823.000 1.290.000 2.048.000
0
50
100
150
200
250
300
350
400
450
500
Year 1 Year 2 Year 3 Year 4 Year 5
CEO & CIO
CTO
CDO
CMO
Software Engineers
Secretaries
Graphic Designers
Salesmen & Support
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Financial Figures (3/4)
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Marketing Plan Budget
Year 1 Year 2 Year 3 Year 4 Year 5
Branding 10.000 30.000 50.000 150.000 150.000
Web & Magazines 70.000 120.000 200.000 400.000 500.000
Public relations (workshops, conf. etc.) 30.000 100.000 200.000 400.000 500.000
Exhibitions 50.000 200.000 500.000 1.000.000 2.500.000
Total 160.000 450.000 950.000 1.950.000 3.650.000
0
500
1000
1500
2000
2500
3000
Year 1 Year 2 Year 3 Year 4 Year 5
Branding
Web + Magazines
Public relations (workshops,
conf. etc.)
Exhibitions
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Profit & Loss Statement
Year 1 Year 2 Year 3 Year 4 Year 5
Gross Income
Total sales 300.000 1.200.000 4.500.000 16.000.000 40.000.000
Direct costs 545.000 1.301.000 2.933.000 5.040.000 8.048.000
Gross margin -245.000 -101.000 1.567.000 10.960.000 31.952.000
Overheads
Assets 195.000 490.000 1.160.000 1.800.000 2.350.000
Payroll 190.000 361.000 823.000 1.290.000 2.048.000
Marketing & Sales 160.000 450.000 950.000 1.950.000 3.650.000
Legal fees 7.000 30.000 50.000 60.000 120.000
Rent & Utilities 8.000 15.000 40.000 50.000 180.000
Travel 10.000 16.000 30.000 40.000 100.000
Other expenses 10.000 30.000 40.000 50.000 130.000
Total overheads 580.000 1.392.000 3.093.000 5.240.000 8.578.000
E.B.I.T.D.A -280.000 -192.000 1.407.000 10.760.000 31.422.000
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Implications (1/3)
Global Trends
The Internet of Things enables physical assets to become elements of an information system,
creating the ability to capture, compute, communicate, and collaborate in novel ways. The Internet
of Things is still in its infancy, but its impact is growing quickly. Some researchers predict there will be
between 25 billion and 50 billion connected devices by 2025. Governments, policy makers, and
businesses have the chance to accelerate the enormous opportunities associated with the Internet
of Things, even as they work to address the risks that accompany the technology.
The introduction of IoT systems into the homes, cities, factories, and other settings has the potential
to create value in new ways and to alter how people live and work. IoT applications will affect the
full range of stakeholders, from individuals, whose home and work routines will change, to
corporations that will have new ways to compete (as well as new competitors). The Internet of
Things can enable new business models, including those that monetize the data generated by IoT
technology.
Consumers
The Internet of Things offers substantial benefits for consumers as well as a new set of risks. On the
benefit side, IoT applications offer the potential to drive down the costs and enhance the quality of
goods and services, as manufacturers, retailers, and other suppliers employ IoT systems to improve
product design and operations. Additionally, as our sizing analysis makes clear, another source of
value for consumers will be greater consumer convenience and time savings. As they travel,
consumers can benefit from IoT-managed roadways, self-driving cars, real-time public transit
information, and planes that take off and land on schedule. In stores, shoppers could experience a
new level of service, savings via targeted in-store offers, and automated checkout. At home, they can
offload housework to smart appliances, save money on energy use, and protect themselves with
IoT-enabled security systems. And, most importantly, lives can be extended and improved by IoT
health and wellness applications.
Given the value associated with interoperability, consumers can choose to purchase systems that are
interoperable so that they can maximize benefits. In some cases, this might mean purchasing
different systems from one vendor; in others, it might mean purchasing systems from multiple
vendors that use common standards.
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Implications (2/3)
IoT benefits also come with a new range of risks. The Internet has already raised concerns about
consumer privacy, and the mobile Internet (smart phones) has heightened those concerns by
collecting passive tracking data. IoT devices will go beyond that. Wellness monitors can not only
report where a person is but also can gather data about what the person is doing. Health IoT systems
will collect information about the consumer’s weight, eating habits, exercise regimes, drugs used,
and diseases. In the workplace, IoT systems can be used to monitor and manage employee
performance, including by “reading” facial expressions to assess a worker’s emotional state.
Consumers will need to be diligent about monitoring the data that are being gathered about them.
When they sign up for services, they should bear in mind what kind of permissions they are granting
for the use of their data, as well as what kind of access they allow to the data they are generating.
Consumers can also participate in policy-making dialogues as regulators determine how detailed
personal information can be used and how people can exert control over their personal data.
Finally, consumers will have to manage information overload. The physical and psychological effects
of constant Internet and smart phone use are beginning to be acknowledged, as are “context
switching costs” when the brain is interrupted by an email alert or an incoming tweet.60 Consumer
IoT systems can be yet another source of overwhelming data and distraction. Consumers will need
to think about which IoT systems to adopt and how to integrate the use of those systems into their
lives. Many may avoid systems that provide a constant stream of information and instead opt for
those that present information only when it is relevant.
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Strengths & Opportunities
• #box has transformative potential for many types of participants and stakeholders
and will assist in the development of new and valuable systems which in turn
create new sources of revenue and lines of business.
• #box builds competitive advantage in the IoT market, creates distinctive
technology, distinctive data, software platforms, & end-to-end solutions.
• Hash Box creates a more defensible position by developing a unique technology.
• Hash Box is providing comprehensive solutions, and creates sustainable value
propositions with distinctive technology.
• Being among the first players, Hash Box can achieve mass adoption and create
persistent advantages, including generating the usage data that can lead to
continuous improvements in products.
• Hash Box understands which elements of a successful IoT implementation are
applicable across different sectors and to what degree each vertical and customer
will require customization.
• Hash Box specializes in high technology, such as high-end hardware, software or
connectivity and even optimizes the industry expertise for each vertical they
pursue as well as the capacity to customize vertical products for specific sub-
markets and customers (if required).
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32. Investment Attractiveness
⚫ Strong and highly experienced management team, with a significant history in the
Greek & International IT sector.
⚫ Significant know-how in the effective management.
⚫ Strong brand name.
⚫ Attractive business model, coupled with an organization structure that enables
prompt and prudent investment decisions.
⚫ Clear management vision and commitment to the further development of the
company.
⚫ The ONLY total solution so far in the IoT market.
⚫ Intention to further expand its investments, when market conditions allow.
⚫ The company’s team is amongst the most active and well known IT team in Greece.
⚫ Established banking relationships with the largest banks operating in Central
Europe.
⚫ Full license and approval by authorities for the completion/extension of additional
projects.
⚫ Financial figures are extremely strong.
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