Bài chia sẻ của ông Venkatesh C.R. đến từ Dot Com Infoway về chủ đề "Thị trường trò chơi di động Ấn Độ" tại hội thảo Mobile Game Asia 2015 diễn ra tại TP.Hồ Chí Minh, Việt Nam.

1. Mobile Game Market
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2. INDIAN MOBILE GAMING MARKET
With 1.2 billion people, a booming
economy, and one of the world’s
fastest – growing mobile game
markets, India is an important
destination for game developers.

3. Fastest-growing segment in the global
markets.
Will triple i.e. current INR $100
million to $300 million by 2017
(KPMG – FICCI prediction).
MOBILE GAMING
MARKET IN INDIA

4. ●Out of 100 mobile subscribers, only 2 are
mobile gamers paving way for wide
opportunity in India
● India offers enormous scope for
development & is attracting lot of global
players with,
● 110 million user base
● Cheap data plans
● Affordable smartphones
● Highly untapped Tier II and Tier III
markets
Opportunities Offered for Global
Mobile Game Developers
Source : IamWire.com

5. ● Reliance Games is one of the
biggest game developers in India
(100 million game downloads
over its 350 games)
● Players like Games2win, Bash
Gaming, 99 Games, Jumpstart,
Csharks Games have a great
foothold in the present mobile
gaming scenario in India
Existing Players in India

6. ● Games becoming “FMCG” = Fast Moving
Consumer Game
● Casual, Strategy and Racing were the top
gaming genres of 2014, with match-3 and
endless runner games leading the way
● Time spent by Indians playing games on
their mobile increased by 480% in 2015,
(2nd largest growth rate worldwide)
● Affordable 4G/3G data plans / Wi-Fi
networks has allowed for increased usage of
live online games.
Source: MediaNama
Consumption Patterns Observed in 2014

7. • Revenue from data services has risen to
12-15% of mobile service revenue for the
top telecom operators.
• The highest adoption of the games is in
15-35 aged population, independent of
the gender / location / economic strata
• Another interesting development is
Google Play outperforming the iOS App
Store in consumer revenue generation.
Source: MediaNama
Consumption Patterns Observed in 2014

8. ● Popularity of online multi-player games will
be on the up with the help of better 3G/LTE
networks
● Re-targeting and deep-linking will be relied by
developers for User Acquisition
● Encouraging developments in the digital wallet
and coupon sectors, which could potentially
boost consumption and monetization of digital
goods
Source: MediaNama
Indian Mobile Gaming Trends in 2015

9. ● Digital games – extremely popular in India.
● Became much more accessible to people after smartphone move to put a
gaming device in every hand.
● Estimation of smartphone users in country : to grow from 141.8 Mn in 2013 to
267.4 Mn in 2016, a Compound annual growth rate of 23%
Source: Newzoo report - 2015
India – The Next Big Playfield for
Mobile Game Developers

10. ● India has recorded strong mobile
gaming revenue growth in 2014.
● Revenues have grown more than
132.2% last year. (YoY growth is
among the highest in the world).
● Market’s growth has been driven
by a base of 131.7 million mobile
gamers.
Growth Curve

11. Mobile Gamers Forecast

12. The Newzoo report puts the mobile gaming market revenue in India at USD
571.7 Mn in 2016.
In 2014, revenue grew by
over 132% CAGR, which
was much higher than
the global growth figure
of 38.9%.
Mobile Gamers Revenue Forecast

13. ● A low cultural barrier for global games
Indian gamers welcome foreign mobile
games. Among the top 10 games in Indians—
seven are imports from foreign markets.
● Android games, go ahead!
Customers in India choose the Android OS in
overwhelming numbers. Android has 91% of
the OS market share in India.
Skyrocketing Indian Mobile Gaming Market

14. ● More and more smartphone users
Cheaper smartphone models, as well as new manufacturers are
making smartphone ownership accessible to more and more
Indians.

15. Free Apps – with Ads and IAPs
India’s ARPU (avg revenue per user) is still
low, it’s very difficult to generate
significant revenue by charging users.
India does have a huge population of
advertising-tolerant gamers, so ads can
be an effective way to generate revenue.

16. ●There is a big opportunity for mobile game developers
in India, waiting to be tapped.
●However, while focusing on this market, developers
must also look at offering localized gaming experiences.
●For instance, popular mobile game Subway Surfers
recently introduced a Mumbai gameplay in their game
which saw a great response from the local gaming
population. Even the App Annie estimates suggest that
Teen Patti – Indian Poker is grossing higher than Zynga
Poker – Texas Hold’em Poker.
WRAP UP!

17. ● Therefore for game developer looking to
play and win in the growing mobile
gaming economy, India is the next big
playfield.
● So there is more exciting news about this
new, hot gold rush in the Indian Gaming
industry.
WRAP UP!

18. • http://www.iamwire.com
• http://www.medianama.com
• http://www.vserv.com
• http://www.nextbigwhat.com/
• http://www.nasscom.in
• http://www.entrepreneurindia.
com/
• http://www.thehindubusinessline.
com