The document provides guidance on starting a laser hair removal business, including developing a business plan, choosing a business structure, following regulations, selecting a location and facility, setting service fees, and implementing marketing strategies. Key points covered are the three types of business ownership, important considerations for the business location and lease, and effective advertising methods like referrals, business cards, and yellow page listings. The document also stresses the importance of various types of insurance like malpractice and liability coverage.
2. Learning Objectives
1.) Form a detailed business plan.
2.) Differentiate between types of business ownership.
3.) Have the theoretical tools necessary for selecting a business
location and facility.
4.) Use the theoretical tools necessary to set up a business.
3. Learning Objectives continued
5.) Conduct an employee interview.
6.) Choose the most suitable forms of
advertising based on a budget.
4. The Business Plan
Document detailing all aspects of the business as it is as
present and as it is envisioned.
The “blueprint”
Brainstorm and come up with primary list
5. The Primary List
Time to create
Why create it?
Should you hire a consultant?
Outcomes
6. The Primary List - Example
Demand Structure
Main client base Bookkeeping
Desired client base Expansion plans
Location Business license
Type of facility Zoning permit
Name of business Insurance
Style and image Advertising
Mode of raising $
7. Secondary List
Give one page to each item on primary list
Brainstorm ideas related to that item
Example: Insurance
Malpractice
Fire/water/property damage
Personal disability
Payroll/worker’s compensation disability
10. Sole Proprietor
One self-employed owner and manager
Success is the sole responsibility of the owner
DBA (doing business as) – permit required if a business is
going to be conducted under a name other than the business
owner’s own name.
11. Partnership
Shared ideas, shared responsibility, shared liability
Generate additional investment capital
Two or more people own a business, ownership may or may
not be equally shared
12. Corporation
Shared by 3 or more individuals who are identified by a state-
mandated charter (subject to regulations and taxation).
Incorporated – protection from liability; personal assets
protected from claims
13. Business Laws and Regulations
Local
Guidelines for parking, building codes, and so on.
State
Sales taxes, licensing, worker’s compensation, payroll taxes,
census reports
Federal
Payroll taxes, social security, unemployment compensation,
insurance, MSDS
14. Location and Facility
Does the area have a large enough population to sustain a
business?
Do you plan to be the sole operator, or do you plan to bring
other hair-removal technicians into the business?
Do you plan to lease a business that gives you room for
growth or to lease something smaller and, down the road,
vacate, and more to a larger facility?
15. Things to Consider:
Location
Floor plan
Lease
**Consider available capital.
Banks want to see in a business plan the kind of facility,
location, square footage, and leasing cost before
committing to a loan.
16. Location
Easily accessible
Easy to find with simple directions
Cleary visible
Frontage appeal, eye-catching sign
Adequate parking, safe parking
Other businesses around to attract clientele
17. Floor plan
Is the Key
Adequate square footage with handicapped accessibility.
Open to immediate reception area
Treatment rooms large enough for all equipment
Office
Storage space
Clean, attractive restrooms
Good lighting and ventilation
18. The Lease
Evaluate pros and cons
Study the leasing agreement (who pays for what)
Have a lawyer look at the agreement
New construction will need to be inspected and certificate of
occupancy issued and displayed
20. Purchasing Existing Businesses
Elicit advice from lawyer and/or accountant
Why is the business for sale?
Can the name of the business be continued for a certain time?
Will employees stay on under new ownership?
22. Office Setup
Dispensary
Contains all supplies for services, disinfectants, autoclaves, etc.
Treatment Rooms
Walls, floors, surfaces that are easy to clean and disinfect (NO
CARPET!!!)
Uncluttered
Background music – soft and soothing
23. Phone Techniques
Always provide your name
Be friendly and courteous
If they want to discuss services in depth, invite them in for
consultation.
Offer two choices when scheduling.
NEVER put them on immediate hold.
24. Phone Techniques
Handling complaints
If the problem needs to be looked at, invite the client to
come in and be seen ASAP.
Or sometimes a home-care remedy is all that is needed.
Assure that the technician will call ASAP.
25. Booking Techniques
Appointment book versus computerized system
Appointment book less expensive
Write in pencil
Include daytime phone number to confirm appointments (1
to 3 days prior)
26. Booking Techniques
Advantages of computerized system
Stores other pertinent info
Help with stock and inventory control
Print daily schedules
Print reports
Speeds cash-out process
27. Booking Techniques
Repeated no shows
Policy for charging for appointments not cancelled within 24
hour period
Clearly posted
Mention policy at time of booking and confirmation
28. Insurance
Malpractice
Dereliction of personal duty or failure to exercise an accepted
degree of professional skill (pg. 265)
Equipment insurance – make sure YOU are covered
30. Insurance
Personal disability
People who suffer major accidents that prevent them from
continuing work benefit from this coverage.
31. Service Charges
CPA can help
Calculate using variables (overhead, materials, labor cost,
acceptable fee in the area)
Timing should be considered
38. Better Business Bureau
Being a member indicates that a business is recognized for
reputation and service.
Offered membership after 5 years of providing quality
service, without major complaints
43. 1.) How many types of ownership
are there? Name them.
3
Sole proprietorship
Partnership
Corporation
44. 2.) Name two state regulated items.
Taxes
Worker’s compensation
Census reports
Licensing
45. 3.) Name two federally regulated
items.
Taxes
Social security
Unemployment compensation
OSHA – guidelines like MSDS
46. 4.) What are 4 points to consider
when choosing a business location?
The floor plan
Accessibility
Visibility
Appeal
Parking
Capital
47. 5.) What are three types of insurance that are
important to have as a business owner?
Malpractice
Business owner’s liability
Personal disability
48. 6.) What are some effective
methods of advertisement?
Referrals
Business cards, brochures
TV
Radio
Newspaper
Mass mailings
Internet
Yellow pages
49. 7.) What is the BEST form of
advertisement?
WORD OF MOUTH!!!
50. 8.) When setting up your treatment
room, what should you remember?
NO carpet
Walls, floors, surfaces should be easy to clean and
disinfect
Uncluttered
Soft, soothing music
51. 9.) If someone calls because of a
complaint what are your two options?
Determine if they need to come in
If they do then invite them to come in and see the laser tech
ASAP.
If they don’t, make sure the laser tech responds ASAP to
recommend a home-care remedy.