Using storytelling to augment design techniques. Presentation from the 2008 IA Summit

1. Storytelling
A Compelling Design Tool
Dorelle Rabinowitz
IA Summit 2008

2. About me
Designer. Information Architect.
Manager. Storyteller.

3. Happy Summer Memories

4. Happy Summer Memories

5. Happy Summer Memories
Drive with me at your own risk

6. What are you thinking now?

7. What are you thinking now?
Stories are a natural
way of beginning a dialog
with your audience

8. What is a story?

9. “What do you consider fun?”

10. Universal story themes