1. DIXHA RAWAT
PAYAL SINGH
SHRUTI SAINI

2. PepsiCo is a largest beverage selling company
of the world . Pepsi is one of the biggest brand.
Accounts 37% share of the global beverage
market.
23% place in the inter-brand report of the
world’s leading brands.
The advertisements features major celebrities
like Michael jakson, Ranveer kapoor etc.

3. Almost every major and minor organizations
conduct this analysis in order to ascertain the
strategies for the future or to know the market
trends and systematic risk involved.
It gives the overview of the whole situation your
business might be in.

4. 1. Competitive pricing
2. Political stability
3. Flexibility
4. Government policies.

5. 1. Currency rate
2. Market campaigns
3. Leisure time

6. 1. Connects world’s together
2. Associated with festivals
3. Non alcoholic beverage

7. All the factors involved in pest analysis have
a great impact on each and every company.
they all are interconnected with each other
and also leads to a profitable business.