1. TV-Hackday Chances&
Opportunities

2. A PRESENTATION BY BERTRAM GUGEL
2

3. ONCE UPON A TIME ...
August 1998, 15.000 Views/Day
3

4. ... FAST FORWARD TO TODAY.
32 Million Views since November 2009
4

5. >90% OF CONSUMER TRAFFIC IS
VIDEO IN 2013
http://www.cisco.com/en/US/netsol/ns827/networking_solutions_sub_solution.html#%7Eforecast 5

6. Cisco‘s CRS-3 streams every movie ever
made in less than four minutes.
http://www.cisco.com/en/US/netsol/ns827/networking_solutions_sub_solution.html#%7Eforecast 6

7. VIDEO drives mobile network growth!
39x Video
Increase 69%
0,1 EB
3,2EB
2010 2014
Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507
TB = Terabyte (1000 GB) PB = Petabyte (1000 TB) EB = Exabyte (1000 PB) 7

8. What is TV?
A medium
A piece of hardware
A special form of content
8

9. CHANCE 1 Enhance TV.
Broadcast as a Service
CHANCE 2 Conquer the living room.
TV as a Screen
CHANCE 3 The tube is ours.
Next TV
9

10. CHANCE 1
Broadcast as a Service
10

11. BROADCAST
INTERNET
11

12. BROADCAST
INTERNET
12

13. BROADCAST
INTERNET
13

14. Making Broadcast a
1st class citizen of the web by
seamlessly integrating it into
the web.
14

15. It‘s just 140 characters, right?
I‘m @TV Hackday.
http://bit.ly/a6x42S
15

16. Dead wrong!
16

17. There‘s more: Twitter Annotations
17

18. What about broadcast content?
18

19. LESSONS learned:
Make it prammable Allow 3rd party access
Make it accessible Put an URL on any content section
Syndicate it Let anyone take it and run with it.
http://www.avc.com/a_vc/2005/11/the_future_of_m.html 19

20. 20

21. 3x more videos watched than
web users
= 250.000 installs
and
650.000 TV episodes
watched within 14 days
http://blog.mefeedia.com/ipad-video-users
http://mashable.com/2010/04/14/abc-ipad-stats/
http://abc.go.com/site/abc-player-for-ipad 21

22. „We’re moving to a ,best screen
available‘ model, where
consumers are going to want
to watch what they want,
when they want, on whatever
screen is around right NOW.“
http://www.businessinsider.com/jim-louderback-future-of-cable-tv-2010-4#ixzz0mmo7WfvC 22

23. BROADCAST as a Service
23

24. E N G A G E M E N T on a new level.
Entertainment moves closer to the consumer.
3m
50 cm
10 cm
24

25. CHANCE 2
TV as a Screen
25

26. Internet enabled TV-Sets!
In 2010 most sold TVs will be internet enabled!
26

27. ... the fight for the living room!
Internet Links Portables TV
Roku, TV, Vudu, ... iPod, Zune HD, A Sony, LG, Panasonic
PC Player Hardware Corps. Startups
Apple, Microsoft, Asus WD, LaCie, ... Boxee, Plex, XMBC, ...
DVRs 3rd Gen Consoles Blu-Ray Player
TiVo, CE-Manufaturer 144m Units sold Sony, LG, Panasonic

28. From Device to Service

29. App stores take off ...
189.851 applications in the Apple App Store (50.000
new applications added each month)
4bn app downloads in total from 85m user
38.000 applications are in the Android Market (20.000
new applications added last quarter)
400m Android app downloads in total
http://www.distimo.com/report/download-latest
Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507
http://www.pitchengine.com/research2guidance/app-store-monitoring-q1-2010-competitors-are-growing-faster-than-apple/61239/

30. App stores hit the TV Set ...
30

31. They will change user behaviour ...
Daily usage 40min 60min
Voice Calls 70% 45%
Video 3% 23%
Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507

32. Shift happens
TV ♜

33. CHANCE 3
Next TV
33

34. Who‘s the TV Station?
2 * 4,3 = 8,6
Billion Views/Day minutes per view Billion min
watched per
Day
72 * 200 * 43% = 6,2
million German minutes a day market share Billion min
TV Viewer watched per
Day

35. = TV 2.0

36. Brought to you in
4K
+
personalized

37. Who‘s the TV Provider?
23.212
Subscribers in Thousands
18.760
15.000 14.318
12.706
5.038
c ast c tTV et flix D ish rne
r
Cox
Co
m
D ire N e Wa
Tim

38. Netflix‘s four steps to world domination
Wi-fi is a < $10 component.
Wi-fi will be in any consumer electronic device shortly
Netflix is the killer app for broadband.
Netflix will be on any wi-fi device.

39. Who does TV programming?

40. ALGORITHMS CREATE RADIO STATIONS
Experts analyze each song and
identify on average 400 attributes
Pandora generates a radio station
based on a song the user likes
and adjusts the program to user
feedback
40

41. DATAMINING DEFINES TOPICS
DEMAND MEDIA
Algorithms define what videos to produce & their estimated value
Editors refine the suggested video titles
Produces log in online and sign up to produce the video.
Finally the video‘s checked, put online and monetized through ads.
http://www.wired.com/magazine/2009/10/ff_demandmedia/all/1

42. DISRUPT TV PACKAGING
42

43. ... time‘s ticking!
User penetration
43

44. KICK OFF QUESTIONS
How can we enhance TV? What is missing?
What‘s the Killer app for the big screen besides TV?
How do we consume TV Content?

45. Thank you!
Contact
Bertram Gugel
M: +49 179 22 1 77 63
info@gugelproductions.de
www.gugelproductions.de