My Presentation at the DOK Netlab in Leipzig on November 1st. Talking about the changes in user needs and expectations related to TV and movies.

1. +
MULTIPLATFORM
ECOSYSTEM

2. A PRESENTATION BY BERTRAM GUGEL
@digitalerfilm
2

3. 3

4. 4

5. 5

6. Is it just me?
6

7. „watching my favorite serie
with my baby boy“
{c} by Adriana Márquez Acosta. http://immrsefron.tumblr.com/post/26441105398/watching-my-favorite-serie-with-my-baby-boy
7

8. „Home sweet home. Watching Kids on the Slope on Hulu while
I’m editing them wedding pics. Still needs to be edited btw
haha“
{c} by robbies365of25 http://robbies365of25.tumblr.com/post/33926318316/022-home-sweet-home-watching-kids-on-the-
8

9. CC by Chris Pirillo http://www.flickr.com/photos/lockergnome/8151419893/
9

10. CC by Scott Macklin www.mcdm.uw.edu http://www.flickr.com/photos/50865813@N06/6878930546/
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11. 4 Macs
2 Smartphones
2 Streaming Boxes
271 Webservices
94 Apps
1 Screen
11

12. It‘s a fragmented
ecosystem!
12

13. Filme
Videoload
Sony
Video
Unlimited
Apple TV
non Fiktionale
Formate
Serien
Videociety
(Smart)TV
BILD.de
DailymeTV
Web
Fernsehpublizistik
Nachrichten
Maxdome
Mac/PC
iTunes
iPad
YouTube
Sport
MyVideo
Tablet
Online Originals
Mediatheken
iPhone
mySpass
Spiegel.TV
Smartphone

14. How do users cope?
14

15. Interact
Print
TV
TV
Discover
Manage
Consume
Mobile
+
Share

16. PC
TV
Mobile
+

17. PC
Discover
TV
Mobile
Interact
Manage
+
Consume
Share

18. PC
TV
Mobile
Discover
+

19. We have adapted our personalization
algorithms to this new scenario in such a
way that now 75% of what people watch is
from some sort of recommendation.
– Xavier Amatriain, Netflix

20. Promotes
Movies
20

21. Power is shifting
Actor
TV Station
Producer Content

22. PC
TV
Mobile
Manage
+

23. Biggest
Screen
Best
Audio Setup
Photo: Tom Borowski | http://www.flickr.com/photos/tomborowski/6282761153/in/photostream CC-BY
23

24. Just one voice
command away
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25. The new bedchamber TV
3x
viewing time
>40%
Mobile Traffic
Foto: Wayan Vota http://www.flickr.com/photos/dcmetroblogger/6574651159/

26. What's going to kill movies and TV is
what's already killing them: better
ways to entertain people.
– Paul Graham, Y-Combinator

27. One TV
Episode/Day
In the US the top apps are already
bringing 20 hours per month. That’s
huge, and it’s just the beginning.
– Nick Dorra, Rovio

28. New distribution means ...
600M
Devices

29. PC
TV
Mobile
+
Consume

30. More platforms – more usage?
274min
44min
65min
15min
3min
TV
30

31. Press Pause Play

32. Multiplatform approach
<

33. PressPausePlay
By the numbers
660k
145k
415k
#65
Video Views on YouTube
Views of „reupload“
+100%
Views on Vimeo
on iTunes Toplist
33

34. Reach on the Net.
1,73M Unique Video
Users in 30 Days
1,94M Viewers in
15 Minutes
1,9
vs.
RTL Aktuell 18:45 / 03.02.
Quellen: Comescore Nov. 2008 / AGF

35. Info
Info
Info
What‘s your content?
Info
Wirtschaft
Inland
Info
Info
NACHRICHTEN
Info
Genuss
KULTUR
Politik
Info
Info
Info
Views
Unterhaltung
MUSIK
ENTERTAINMENT
News
Info
Emotion
Genuss
Emotion
Info
GOSSIP
Vergnügen
Music Videos, Entertainment, Comedy, ...
Vergnügen
Unterhaltung
Inszenierung
35

36. on
to
s
rs
de
dm
irr
or
er
ol
lb
ba
16
in
og
az
ag
pm
Bl
ns
lie
te
r
ei
E
TY
h
sD
ia
c
ns
ss
e
an
IT
YT
Gr
on
k
ie
Sm
itt
ie
t
0
7.
0
00
0.
00
0.
00
.0
0
14
0
0.
00
.0
0
21
0
00
.0
00
.0
28
Give users something to consume ...
Upload Views
Archiv Views
36

37. ... Facebook & YouTube are the new
Satellite and Cable Providers.
Guaranteed
Reach!
http://trends.builtwith.com/media/YouTube
37

38. PC
TV
Mobile
Interact
+

39. Sparks
Conversations
Foto: almost witty http://www.flickr.com/photos/badlydubbedboy/69097713/ CC-Licence
39

40. Interaction happens ...
3m
50cm
Interactive
TV
10cm
40

41. ... with other services!
57% Check Emails
45% use an App
44% use Social Networks
44% surf the Web

42. XBox
SmartGlass
Helps users!

43. PC
TV
Mobile
+
Share

44. Light
campfires!
Foto: lowjumpingfrog | http://www.flickr.com/photos/jenorton/5647856557/ CC-BY
44

45. If there‘s an audience Ellen is there!
2,7M
Zuschauer
23,2M
Follower
TV
7M
Abonnenten
http://images.wikia.com/muppet/images/b/b6/EllenDegeneres-Kermit-(2011-11-09).jpg
11,1M Fans
45

46. 10.000 Videos
on YouTube
https://www.youtube.com/watch?v=WUhoo3mcWEU https://www.youtube.com/watch?v=VKvvkrMWcno https://www.youtube.com/watch?v=Yb6Nd21p-Gg
46

47. >2,2 Bn Views on YouTube!
Season 9
106.105.467
75.021.537
22.913.411
6.862.908
11/2010
05/2011
11/2011
05/2012
47

48. Follower
Subscriber
From Audience
to Users!
Likes
48

49. PC
TV
Mobile
+
Restart

50. Collaborative storytelling and filmmaking
will do to Hollywood what Wikipedia did
to Encyclopedia Britannica
– Jimmy Wales, Wikipedia
Foto: Wayan Vota http://www.flickr.com/photos/dcmetroblogger/6574651159/

51. Think about
different
usage
scenarios.
Foto: flickingerbrad http://www.flickr.com/photos/56155476@N08/6659994609/

52. Think about
new jobs to
be done.
Foto: Robert Couse-Baker http://www.flickr.com/photos/29233640@N07/6042255383/6042255383_0a6733bcd6_o.jpg

53. Think about
a new
context.
Foto: hammershaug http://www.flickr.com/photos/hammershaug/4835259477/

54. +
Audience
Development
54

55. tvhackday.com
55

56. Thank You!
Contact
Bertram Gugel
M: +49 179 22 1 77 63
bertram@gugelproductions.com
www.gugelproductions.de