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Granular business portfolio matrix

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•
Deepak Agrawal
Deepak Agrawal

Manage business portfolio in new global economy with (2-way 9-box) matrix strategy

BusinessWirtschaft & Finanzen
1 von 17
Granular (2-way 9-BOX Matrix) Business Portfolio Strategy in New Multi-Power Economy
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry Attractiveness Business Position Low Medium High High Medium Low Traditional 9-box matrix strategy organization makes decision of investment / divestment on the basis of each box’s outcome Selective Investment ( Critical Decision ) Harvest/Divest Harvest/Divest Invest/Grow Selective Investment Harvest/ Divest Invest/Grow Invest/Grow Selective Investment ( Critical Decision )
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],* BRIC - Brazil, Russia, India & China
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Data Source: Mckinsey & Company Research
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Business Segment Attractiveness Business Segment expected life-cycle period Current State position (business life cycle) Easy & Cost effectiveness to diversify into other business segment in the same industry Granular Business Portfolio Matrix Medium Growth Medium Growth Low Growth Future Growth High Growth High Growth Developed Market Emerging Market Geography Attractiveness
Matrix - 1 Industry Attractiveness Business Segment Attractiveness Business Position Geography Attractiveness Low Medium High High Medium Low Selective Investment ( Critical Decision ) Harvest/Divest Harvest/Divest Invest/Grow Selective Investment Harvest/ Divest Invest/Grow Invest/Grow Selective Investment ( Critical Decision )
[object Object],[object Object],[object Object],[object Object],Granular Business Portfolio Matrix
Matrix - 2 Industry Attractiveness Business Segment Attractiveness Business Position Low Medium High High Medium Low Geography Attractiveness High Medium Low Low Medium High Harvest/Divest Invest/Grow Selective Investment ( Critical Decision ) Selective Investment Invest/Grow Selective Investment ( Critical Decision ) Selective Investment Selective Investment Selective Investment ( Critical Decision )
[object Object],[object Object],[object Object],[object Object],[object Object],Granular Business Portfolio Matrix
Thank You Please provide your feedback. Your feedback will be highly appreciated For more information please contact: Deepak Agrawal [email_address] http://www.deepakagrawalblog.wordpress.com/ http://in.linkedin.com/in/deepakagrawal2009

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Granular business portfolio matrix

  • 1. Granular (2-way 9-BOX Matrix) Business Portfolio Strategy in New Multi-Power Economy
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  • 6. Industry Attractiveness Business Position Low Medium High High Medium Low Traditional 9-box matrix strategy organization makes decision of investment / divestment on the basis of each box’s outcome Selective Investment ( Critical Decision ) Harvest/Divest Harvest/Divest Invest/Grow Selective Investment Harvest/ Divest Invest/Grow Invest/Grow Selective Investment ( Critical Decision )
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  • 13. Matrix - 1 Industry Attractiveness Business Segment Attractiveness Business Position Geography Attractiveness Low Medium High High Medium Low Selective Investment ( Critical Decision ) Harvest/Divest Harvest/Divest Invest/Grow Selective Investment Harvest/ Divest Invest/Grow Invest/Grow Selective Investment ( Critical Decision )
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  • 15. Matrix - 2 Industry Attractiveness Business Segment Attractiveness Business Position Low Medium High High Medium Low Geography Attractiveness High Medium Low Low Medium High Harvest/Divest Invest/Grow Selective Investment ( Critical Decision ) Selective Investment Invest/Grow Selective Investment ( Critical Decision ) Selective Investment Selective Investment Selective Investment ( Critical Decision )
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  • 17. Thank You Please provide your feedback. Your feedback will be highly appreciated For more information please contact: Deepak Agrawal [email_address] http://www.deepakagrawalblog.wordpress.com/ http://in.linkedin.com/in/deepakagrawal2009