Seth Godin

Permission Marketing Seth Godin – Chapter 2: The Way To Make Advertising Work Again Critical resource that is in chronically short supply Shortage of Attention TIME = This is unique to today’s information age because consumers are now willing to pay handsomely to save time, while marketers are eager to pay bundles to get attention. BIG PROBLEM for Marketers Anyone trying to save time Interruption Marketer Personal Anticipated Permission Marketing Relevant ENEMY By constantly interrupting what we are doing at any given moment, the marketer who interrupts us not only tends to fail at selling his product, but waste our most coveted commodity, time. Why? Interruption Marketing Alternative ,[object Object],[object Object],[object Object],[object Object],= Godin, Seth. Permission Marketing. Simon & Schuster. New York, NY. 1999

Interruption Marketer Jeff Permission Marketing Jeff Will you marry me? Will you marry me? Will you marry me? NO! = Yes! Do you want to go on a date? Mr. & Mrs. Permission Marketing Jeff ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Permission Marketing is just like dating. It turns strangers into friends and friends into lifetime customers. Permission Marketing lets you turn strangers, folks who might otherwise ignore your unsolicited offer, into people willing to pay attention when your message arrives in an expected, appreciated way. A Permission Marketer gets a job by focusing on one company and networking with it, consulting for it, and working with it until the company trusts him enough to offer him a full-time position. After 3 or 4 months dating

Seth Godin

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Seth Godin