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G L O B A L E
V E R P A C K U N G S
T R E N D S
K+D 2.9.2016
D A N I E L S T E I N E R
S T E I N E R W E R B U N G A G
P A C K A G I N G D E S I G N
I N A L L E N K A N Ä L E N D E R S C H W E I Z
D I V. I M A U S L A N D
T E I L Z E I T D O Z E N T
A N D E R F H S S T. G A L L E N
Z U R P E R S O N
M E G A T R E N D S
A G E I N G S O C I E T Y
C O N N E C T E D W O R L D
A T T E N T I O N E C O N O M Y
I N D I V I D U L I S A T I O N
S U S T A I N A B I L I T Y
D I S T R U S T S O C I E T Y
M A C R O T R E N D S
I N H A L T
A G E I N G
S O C I E T Y
E A S Y O P E N I N G
N E U E L Ö S U N G E N
( Ö F F N E N / H A N D L I N G )
C O N N E C T E D
W O R L D
A U G M E N T E D R E A L I T Y
V E R B I N D U N G Z U S H O P
• A M A Z O N D A S H
• N A C H B E S T E L L U N G
A U T O M A T I S C H
O N L I N E
M O B I L E K O M M U N I K A T I O N
P E R R F I D / N F C I N T E R A K T I O N M I T P R O D U K T E N
E – P R O M O T I O N
• Q R – C O D E S, R F I D - C H I P S
• M E H R W E R T E
• E X T E N D E D P A C K A G I N G
I N T E R A K T I V
S M A R T P A C K A G I N G
A T T E N T I O N
E C O N O M Y
U N G E W Ö H N L I C H
V E R H Ü T U N G S M I T T E L
Ü B E R R A S C H E N D
S P I E L E R I S C H
• E D L E S D E S I G N
• M A G N E T – V E R S C H L U S S
A U S S E R G E W Ö H N L I C H
V E R B L Ü F F E N D
E D L E R
S E L B S T L E U C H T E N D E S
P A P I E R
( L E D T I N T E , L E I T F Ä H I G E S C H R I C H T )
I N T E L L I G E N T
K R E A T I V
S C H O K O L A D E N V E R P A C K U N G
I N D I V I D U A L I S A T I O N
S E L B E R G E S T A L T E N
K U N D E N D E S I G N E N
V E R P A C K U N G E N S E L B E R
P E R S O N A L I S I E R E N
S U S T A I N A B I L I T Y
W E N I G E R I S T M E H R
N A T U R M A T E R I A L
N A T Ü R L I C H E M A T E R I A L I E N
A L S B L I C K F A N G
A L L I N O N E
• P R A K T I S C H
• R E C Y C L I N G M A T E R I A L
W A S C H P U L V E R
G R O S S – K L E I N
• R E C Y C L I N G M A T E R I A L
• B A L G - D E S I G N
• O N E F I T S A L L
P R A L I N E N S C H A C H T E L
D I S T R U S T
S O C I E T Y
V E R - S I C H E R U N G
• S I C H E R U N G V O N Q U E L L E N
• F Ä L S C H U N G S S C H U T Z
• E T C.
M A C R O
T R E N D S
C O N V E N I E N C E
G A N Z S C H Ö N P R A K T I S C H
T R A N S P A R E N Z
Z E I G E N W A S I S T
H A P T I K
S I N N – V O L L
M E T A L L I C
G L A N Z V O L L
D U F T
G E R Ü C H E V E R D E C K E N
D U F T E N D E V E R P A C K U N G E N
E I N E N A S E N L Ä N G E V O R A U S
D A N K E
F Ü R I H R E
A U F M E R K S A M K E I T

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Packaging Trends

  • 1. G L O B A L E V E R P A C K U N G S T R E N D S K+D 2.9.2016
  • 2. D A N I E L S T E I N E R S T E I N E R W E R B U N G A G P A C K A G I N G D E S I G N I N A L L E N K A N Ä L E N D E R S C H W E I Z D I V. I M A U S L A N D T E I L Z E I T D O Z E N T A N D E R F H S S T. G A L L E N Z U R P E R S O N
  • 3. M E G A T R E N D S A G E I N G S O C I E T Y C O N N E C T E D W O R L D A T T E N T I O N E C O N O M Y I N D I V I D U L I S A T I O N S U S T A I N A B I L I T Y D I S T R U S T S O C I E T Y M A C R O T R E N D S I N H A L T
  • 4. A G E I N G S O C I E T Y
  • 5. E A S Y O P E N I N G N E U E L Ö S U N G E N ( Ö F F N E N / H A N D L I N G )
  • 6. C O N N E C T E D W O R L D
  • 7. A U G M E N T E D R E A L I T Y
  • 8. V E R B I N D U N G Z U S H O P • A M A Z O N D A S H • N A C H B E S T E L L U N G A U T O M A T I S C H O N L I N E
  • 9. M O B I L E K O M M U N I K A T I O N P E R R F I D / N F C I N T E R A K T I O N M I T P R O D U K T E N
  • 10. E – P R O M O T I O N • Q R – C O D E S, R F I D - C H I P S • M E H R W E R T E • E X T E N D E D P A C K A G I N G
  • 11. I N T E R A K T I V S M A R T P A C K A G I N G
  • 12. A T T E N T I O N E C O N O M Y
  • 13. U N G E W Ö H N L I C H V E R H Ü T U N G S M I T T E L
  • 14. Ü B E R R A S C H E N D S P I E L E R I S C H
  • 15. • E D L E S D E S I G N • M A G N E T – V E R S C H L U S S A U S S E R G E W Ö H N L I C H
  • 16. V E R B L Ü F F E N D
  • 17. E D L E R
  • 18. S E L B S T L E U C H T E N D E S P A P I E R ( L E D T I N T E , L E I T F Ä H I G E S C H R I C H T ) I N T E L L I G E N T
  • 19. K R E A T I V S C H O K O L A D E N V E R P A C K U N G
  • 20. I N D I V I D U A L I S A T I O N
  • 21. S E L B E R G E S T A L T E N K U N D E N D E S I G N E N V E R P A C K U N G E N S E L B E R
  • 22. P E R S O N A L I S I E R E N
  • 23. S U S T A I N A B I L I T Y
  • 24. W E N I G E R I S T M E H R
  • 25. N A T U R M A T E R I A L N A T Ü R L I C H E M A T E R I A L I E N A L S B L I C K F A N G
  • 26. A L L I N O N E • P R A K T I S C H • R E C Y C L I N G M A T E R I A L W A S C H P U L V E R
  • 27. G R O S S – K L E I N • R E C Y C L I N G M A T E R I A L • B A L G - D E S I G N • O N E F I T S A L L P R A L I N E N S C H A C H T E L
  • 28. D I S T R U S T S O C I E T Y
  • 29. V E R - S I C H E R U N G • S I C H E R U N G V O N Q U E L L E N • F Ä L S C H U N G S S C H U T Z • E T C.
  • 30. M A C R O T R E N D S
  • 31. C O N V E N I E N C E G A N Z S C H Ö N P R A K T I S C H
  • 32. T R A N S P A R E N Z Z E I G E N W A S I S T
  • 33. H A P T I K S I N N – V O L L
  • 34. M E T A L L I C G L A N Z V O L L
  • 35. D U F T G E R Ü C H E V E R D E C K E N D U F T E N D E V E R P A C K U N G E N E I N E N A S E N L Ä N G E V O R A U S
  • 36. D A N K E F Ü R I H R E A U F M E R K S A M K E I T

Hinweis der Redaktion

  1. Demografischer Wandel, Gesundheitsversorgung, Technik zwischen Arzt und Patient, Handling von Verpackungen, Lesbarkeit, Informationen etc.
  2. Vernetzung von Geräten, Internet of everything, Konsument/Prosument, Crowdsourcing, Cloud etc.
  3. Verbindung von realer und virtueller Welt,
  4. Die Verbindung zum Handy
  5. Aufmerksamkeit als wichtigste Währung, Emotionalisieren, alle Sinne ansprechen
  6. Selbstenfaltung, jeder in Konkurrenz mit den anderen, suche nach Individualität und Originalität, sich Differenzieren
  7. Economy –Reconomy Die Wiedernutzung, Reduktion nicht um jeden Preis, ECOnvenience
  8. Misstrauen, was ist wahr, was ist falsch, Selbstschutz Bedürfnis