Business prospects for investors, vendors and game companies on game development in the Philippines. (c. 2010)

1. Cesar S. Tolentino
February 9, 2010

2. World Game Market
 Global market for
electronic games will
reach US$30 Billion
in 2010
 Philippine market in
2010 projected to
reach US$7 Million
 Philippine market
share in 2010 is at
0.02%

3. Philippine Game Market
 Almost 90% of 2010
Revenues is for the
export market
 Currently 32 companies
in business of game
development and game
development services
 Employs 640 FTEs, of
which more than 500 are
programmers and artists

4. Philippine Game Market
 Almost 90% of 2010
Revenues is for the
export market
 Currently 32 companies
in business of game
development and game
development services
 Employs 640 FTEs (as of
end 2009), of which more
than 500 are
programmers and artists

5. Philippine Game Market
 Up to 2008, most of game
software developed in the
Philippines are for the
mobile and PDA
(portables) platforms
 2009 saw the emergence
of online/browser-based
and console games
(particularly for the
Nintendo Wii and DS)
 2009 also saw a boom in
games developed for the
iPhone

6. Philippine Game Market
CONCEPT
DESIGN PROTOTYPE
PROGRAM
DEV’T
ART & MUSIC
DESIGN
TESTING RELEASE &
MAINTENANCE
What is typically outsourced to the Philippines

7. Philippine Game Market
 A majority of game development projects in the
Philippines are for completely built-up software
products
 Most are outsourced end-to-end game development
projects (from game design to game creation)
 Some are in response to an order by a publisher
 A few are sold by the developer thru a publisher
 Other game development projects include
 Concept art design
 Character generation and design (typically 3D)
 In-game animation
 Game testing and quality control
 Game community support

8. Game Market Prospects
 Increasing demand for immersive experience
 Virtual worlds
 Social networking functionality
 Massive multiplayer
 Immediate satisfaction
 Casual games
 Mobility
 Web access
 Mobile device access

9. Game Market Prospects
 Philippine prospects
 Emergence of SME-type game developers
 Emergence of game developer companies in
provincial areas
 Small-sized providers servicing large studios in
Philippines and abroad
 Online casual games (browser-based) preferred initial
game development projects of startups
 More than 50 companies/service providers by end
2010
 More than 800 FTEs by end 2010 (25% growth)
 More than US$7 Million in revenues by end 2010, from
US$5 Million in 2009 (30% growth in last 3 years)

10. Thank You!