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Power für den Handel –
Connected Channels
Dirk Hoerig
Deutscher	Handelskongress	– 15.11.2017
Cloud-Hosted Hundreds of
Releases/Year
130+
Commerce
Professionals
Making all
Touchpoints
Shopable
Leading Platform
for APIs and
Microservices
Munich, Berlin,
Durham,
Amsterdam
80+ Enterprise
customers
worldwide
Built for SPEED
Our Clients
DO NOT BUY SHOP SOFTWARE
THE BOILING FROG
Online Retail Has Changed Dramatically in the past Years
Top Online Retailer 2016 Top Online Retailer 2009
Amazon
Otto
Zalando
Notebooksbilliger
Bonprix
Mediamarkt
Cyberport
Conrad
Tchibo
Alternate
H&M
Baur
Apple
…...
Hellofresh
About You
Kfzteile24
Rewe
(8122m€)
(2743m€)
(1121m€)
(706m€)
(587m€)
(533m€)
(517m€)
(472m€)
(450m€)
(432m€)
(373m€)
(352m€)
(345m€)
......
(163m€)
(120m€)
(110m€)
(108m€)
Amazon
Otto
Conrad
Neckermann
Thomann
Weltbild
Bonprix
Baur
Notebooksbilliger
Doc Morris
Alternate
Dell
Heine
…...
Zalando
(1,798m€)
(1,156m€)
(450m€)
(448m€)
(349m€)
(327m€)
(292m€)
(281m€)
(271m€)
(255m€)
(205m€)
(190m€)
(190m€)
…...
(9m€)
Source: EHI/Statista/iBusinessGerman Online Market
In 2009
Desktop Owned
>99% of the
Internet Traffic
The World Has Flipped Since Then
Source: StatCounter Global Stats data is based on over 15 billion page views per month to over 2.5 million websites
What Mobile Means
for Retailers
Traffic
Online Revenue€
$£
30%
70%
According to technology and market research firm Forrester,
mobile purchases—or mcommerce—will account for
49 percent of ecommerce by 2020.
Forrester Research Mobile And Tablet Commerce Forecast, 2015 To 2020 (US)
Market Share Will Not Grow Equally. Winner Takes All.
Top online clothing and footwear retailers in western Europe
Clothing sales, 2016 (% of total)
Source: Cowen & Co
These 10 companies
control 40% of the total
market in Western
Europe
Who Will Become the #1 Search
Engine (Gatekeeper) in your Industry?
We help our customers to be prepared
Commerce Platform
for all Devices /
Touchpoints
Never Upgrade –
new Features weekly
Built for fast Scale and
modern Business Models B2C / B2B / M2C ready
Global Cloud
Coverage and
highest SLA in the
Industry
Supporting Digital
Transformation by enabling
any Developer
2 Must Reads if You Are in (e)Commerce
Free Download here: go.commercetools.com/api-booklet
Not Into Books? Want To See it in „Reality“.
Test our Hololens Augmented Shopping Demo
www.commercetools.com
Office Munich
Adams-Lehmann-Str. 44
80797 Munich
+49 89 99 82 996-0
Office Berlin
Sonnenallee 223
12057 Berlin
+49 30 67 24 21-20
Office Durham, US
American Underground | Crowe Building
406 Blackwell Street, Suite B034
Durham, NC 27701
+1 212 220 3809
Thank you
dirk.hoerig@commercetools.com
Twitter: dirkhoerig
Disclaimer
This document is created and owned by commercetools. The contents of this document are confidential and
intended solely for the addressee(s). If you are not an intended addressee, you must not disclose, copy, distribute
or take any action in reliance upon this document. If you have received this document in error, please notify
commercetools, http://www.commercetools.com.

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Connected Channels - eCommerce Beyond Desktop with commercetools / Deutscher Handelskongress 2017

  • 1. Power für den Handel – Connected Channels Dirk Hoerig Deutscher Handelskongress – 15.11.2017
  • 2. Cloud-Hosted Hundreds of Releases/Year 130+ Commerce Professionals Making all Touchpoints Shopable Leading Platform for APIs and Microservices Munich, Berlin, Durham, Amsterdam 80+ Enterprise customers worldwide Built for SPEED
  • 4. DO NOT BUY SHOP SOFTWARE
  • 6. Online Retail Has Changed Dramatically in the past Years Top Online Retailer 2016 Top Online Retailer 2009 Amazon Otto Zalando Notebooksbilliger Bonprix Mediamarkt Cyberport Conrad Tchibo Alternate H&M Baur Apple …... Hellofresh About You Kfzteile24 Rewe (8122m€) (2743m€) (1121m€) (706m€) (587m€) (533m€) (517m€) (472m€) (450m€) (432m€) (373m€) (352m€) (345m€) ...... (163m€) (120m€) (110m€) (108m€) Amazon Otto Conrad Neckermann Thomann Weltbild Bonprix Baur Notebooksbilliger Doc Morris Alternate Dell Heine …... Zalando (1,798m€) (1,156m€) (450m€) (448m€) (349m€) (327m€) (292m€) (281m€) (271m€) (255m€) (205m€) (190m€) (190m€) …... (9m€) Source: EHI/Statista/iBusinessGerman Online Market
  • 7. In 2009 Desktop Owned >99% of the Internet Traffic
  • 8. The World Has Flipped Since Then Source: StatCounter Global Stats data is based on over 15 billion page views per month to over 2.5 million websites
  • 9. What Mobile Means for Retailers Traffic Online Revenue€ $£ 30% 70%
  • 10. According to technology and market research firm Forrester, mobile purchases—or mcommerce—will account for 49 percent of ecommerce by 2020. Forrester Research Mobile And Tablet Commerce Forecast, 2015 To 2020 (US)
  • 11. Market Share Will Not Grow Equally. Winner Takes All. Top online clothing and footwear retailers in western Europe Clothing sales, 2016 (% of total) Source: Cowen & Co These 10 companies control 40% of the total market in Western Europe
  • 12. Who Will Become the #1 Search Engine (Gatekeeper) in your Industry?
  • 13. We help our customers to be prepared Commerce Platform for all Devices / Touchpoints Never Upgrade – new Features weekly Built for fast Scale and modern Business Models B2C / B2B / M2C ready Global Cloud Coverage and highest SLA in the Industry Supporting Digital Transformation by enabling any Developer
  • 14. 2 Must Reads if You Are in (e)Commerce Free Download here: go.commercetools.com/api-booklet
  • 15. Not Into Books? Want To See it in „Reality“. Test our Hololens Augmented Shopping Demo
  • 16. www.commercetools.com Office Munich Adams-Lehmann-Str. 44 80797 Munich +49 89 99 82 996-0 Office Berlin Sonnenallee 223 12057 Berlin +49 30 67 24 21-20 Office Durham, US American Underground | Crowe Building 406 Blackwell Street, Suite B034 Durham, NC 27701 +1 212 220 3809 Thank you dirk.hoerig@commercetools.com Twitter: dirkhoerig
  • 17. Disclaimer This document is created and owned by commercetools. The contents of this document are confidential and intended solely for the addressee(s). If you are not an intended addressee, you must not disclose, copy, distribute or take any action in reliance upon this document. If you have received this document in error, please notify commercetools, http://www.commercetools.com.