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Power für den Handel –
Connected Channels
Dirk Hoerig
Deutscher	Handelskongress	– 15.11.2017
Cloud-Hosted Hundreds of
Releases/Year
130+
Commerce
Professionals
Making all
Touchpoints
Shopable
Leading Platform
for AP...
Our Clients
DO NOT BUY SHOP SOFTWARE
THE BOILING FROG
Online Retail Has Changed Dramatically in the past Years
Top Online Retailer 2016 Top Online Retailer 2009
Amazon
Otto
Zal...
In 2009
Desktop Owned
>99% of the
Internet Traffic
The World Has Flipped Since Then
Source: StatCounter Global Stats data is based on over 15 billion page views per month to...
What Mobile Means
for Retailers
Traffic
Online Revenue€
$£
30%
70%
According to technology and market research firm Forrester,
mobile purchases—or mcommerce—will account for
49 percent of e...
Market Share Will Not Grow Equally. Winner Takes All.
Top online clothing and footwear retailers in western Europe
Clothin...
Who Will Become the #1 Search
Engine (Gatekeeper) in your Industry?
We help our customers to be prepared
Commerce Platform
for all Devices /
Touchpoints
Never Upgrade –
new Features weekly
B...
2 Must Reads if You Are in (e)Commerce
Free Download here: go.commercetools.com/api-booklet
Not Into Books? Want To See it in „Reality“.
Test our Hololens Augmented Shopping Demo
www.commercetools.com
Office Munich
Adams-Lehmann-Str. 44
80797 Munich
+49 89 99 82 996-0
Office Berlin
Sonnenallee 223
12...
Disclaimer
This document is created and owned by commercetools. The contents of this document are confidential and
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Connected Channels - eCommerce Beyond Desktop with commercetools / Deutscher Handelskongress 2017

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We are in 2017 already at 70% mobile traffic in online retail but yet many shops just generate 30% of their revenues through it. What happens when mobile is 80-90% in 2 years? How to deal as a retailer with new channel/devices like (smart) Home Assistants like Alexa or with new augmented shopping offerings? How to develop new business models for digital retail in a fast moving world. commercetools is the leading and most modern commerce platform on the market when it comes to new channels, agility and performance. This talk was given at the German "Handelskongress" in Berlin in November 2017.

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Connected Channels - eCommerce Beyond Desktop with commercetools / Deutscher Handelskongress 2017

  1. 1. Power für den Handel – Connected Channels Dirk Hoerig Deutscher Handelskongress – 15.11.2017
  2. 2. Cloud-Hosted Hundreds of Releases/Year 130+ Commerce Professionals Making all Touchpoints Shopable Leading Platform for APIs and Microservices Munich, Berlin, Durham, Amsterdam 80+ Enterprise customers worldwide Built for SPEED
  3. 3. Our Clients
  4. 4. DO NOT BUY SHOP SOFTWARE
  5. 5. THE BOILING FROG
  6. 6. Online Retail Has Changed Dramatically in the past Years Top Online Retailer 2016 Top Online Retailer 2009 Amazon Otto Zalando Notebooksbilliger Bonprix Mediamarkt Cyberport Conrad Tchibo Alternate H&M Baur Apple …... Hellofresh About You Kfzteile24 Rewe (8122m€) (2743m€) (1121m€) (706m€) (587m€) (533m€) (517m€) (472m€) (450m€) (432m€) (373m€) (352m€) (345m€) ...... (163m€) (120m€) (110m€) (108m€) Amazon Otto Conrad Neckermann Thomann Weltbild Bonprix Baur Notebooksbilliger Doc Morris Alternate Dell Heine …... Zalando (1,798m€) (1,156m€) (450m€) (448m€) (349m€) (327m€) (292m€) (281m€) (271m€) (255m€) (205m€) (190m€) (190m€) …... (9m€) Source: EHI/Statista/iBusinessGerman Online Market
  7. 7. In 2009 Desktop Owned >99% of the Internet Traffic
  8. 8. The World Has Flipped Since Then Source: StatCounter Global Stats data is based on over 15 billion page views per month to over 2.5 million websites
  9. 9. What Mobile Means for Retailers Traffic Online Revenue€ $£ 30% 70%
  10. 10. According to technology and market research firm Forrester, mobile purchases—or mcommerce—will account for 49 percent of ecommerce by 2020. Forrester Research Mobile And Tablet Commerce Forecast, 2015 To 2020 (US)
  11. 11. Market Share Will Not Grow Equally. Winner Takes All. Top online clothing and footwear retailers in western Europe Clothing sales, 2016 (% of total) Source: Cowen & Co These 10 companies control 40% of the total market in Western Europe
  12. 12. Who Will Become the #1 Search Engine (Gatekeeper) in your Industry?
  13. 13. We help our customers to be prepared Commerce Platform for all Devices / Touchpoints Never Upgrade – new Features weekly Built for fast Scale and modern Business Models B2C / B2B / M2C ready Global Cloud Coverage and highest SLA in the Industry Supporting Digital Transformation by enabling any Developer
  14. 14. 2 Must Reads if You Are in (e)Commerce Free Download here: go.commercetools.com/api-booklet
  15. 15. Not Into Books? Want To See it in „Reality“. Test our Hololens Augmented Shopping Demo
  16. 16. www.commercetools.com Office Munich Adams-Lehmann-Str. 44 80797 Munich +49 89 99 82 996-0 Office Berlin Sonnenallee 223 12057 Berlin +49 30 67 24 21-20 Office Durham, US American Underground | Crowe Building 406 Blackwell Street, Suite B034 Durham, NC 27701 +1 212 220 3809 Thank you dirk.hoerig@commercetools.com Twitter: dirkhoerig
  17. 17. Disclaimer This document is created and owned by commercetools. The contents of this document are confidential and intended solely for the addressee(s). If you are not an intended addressee, you must not disclose, copy, distribute or take any action in reliance upon this document. If you have received this document in error, please notify commercetools, http://www.commercetools.com.

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