We are in 2017 already at 70% mobile traffic in online retail but yet many shops just generate 30% of their revenues through it. What happens when mobile is 80-90% in 2 years? How to deal as a retailer with new channel/devices like (smart) Home Assistants like Alexa or with new augmented shopping offerings? How to develop new business models for digital retail in a fast moving world. commercetools is the leading and most modern commerce platform on the market when it comes to new channels, agility and performance. This talk was given at the German "Handelskongress" in Berlin in November 2017.