1. Cardlytics Confidential © Copyright 2013
Marketing+Analytics
06.13.13
Consumers save on the things they buy every day
1

2. Cardlytics Confidential © Copyright 2013
Cardlytics: The Leader in Card-Linked Marketing
2
Cardlytics enables banks to present offers to customers through their
bank account – where the targeting of those offers is based entirely on
actual historical purchases.

3. Cardlytics Confidential © Copyright 2013
Cardlytics Brings Analytics and Action Together
Analytics is
a World of
Big Data,
Theory and
Insights
Retailers
just want to
Reach
Customers
Cardlytics Connects Analytics to Actions
- Proprietary Marketing Platform
- Accurate Measurement & Results
3

4. Cardlytics Confidential © Copyright 2013
Cardlytics Serves Three Constituencies
Revenue producing
rewards solution
Highly relevant and
easy savings
Profitable new media
to drive growth
Financial Institutions Customers Marketers

5. Cardlytics Confidential © Copyright 2013
How It Works: Consumers
Personalized Experience & Consumer Engagement at Each Step
Consumer receives
offers based on past
purchases
Consumer electronically
selects offer and reward
is loaded onto debit or
credit card
Consumer shops
anywhere with card—
no coupons or codes
required
Consumer earns cash
back credited to their
bank account
5

6. Cardlytics Confidential © Copyright 2013
How It Works: Retailers/Advertisers
Personalized Experience & Consumer Engagement at Each Step
Target consumers based
on their shopping
behavior: location,
frequency, total spend
Craft a campaign
customized to a specific
group of customers
Customer Measurement:
incremental consumer
trips, sales, post-
purchase behavior
Retailers pays only for
results: measured
incremental sales
Typical ROAS 500%+
6

7. Cardlytics Confidential © Copyright 2013 7
Contact Us
For more information about advertising opportunities please visit:
www.cardlytics.com or call 1-888-798-5802