This overview of the Main Social Media Sites As Entrepreneurs, we must consistently stay aware of the channels that we can use to communicate with our tribe and customers. Even if you decide not to utilize certain platforms, being aware of what they are, and who is using them will make your businesses stronger. This presentation covers the popular sites such as Email Marketing platforms, Facebook, Twitter, Instagram, Pinterest, and G+, as well as some of the "Up & Coming" sites such as Periscope, blab, Snapchat & CyberDust (Mark Cuban, Shark Tank investor's app).

1. Explaining Current Social Media
& How It All Works

3. Let’s Create Context
Name
What SM do you personally use?
Business you’re working on?
What is your role in your company for SM?
Chelsea Dygert
#ConsultMent

4. What We’ll Cover:
#ConsultMent
1) Social Media
Landscape
2) How to USE Each
Platform

5. -INBOUND MARKETING-
"At it’s core, INBOUND MARKETING is about building
relationships with your audience by providing them with
value the moment they find you."
~Dan Tyre
Hubspot Director

6. What is an audience
“A tribe is a group of people connected to one another,
connected to a leader, and connected to an idea. For
millions of years, human beings have been part of one
tribe or another. A group needs only two things to be a
tribe: a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
What is a TRIBE
PeopleHelpingPeople
The people who watch, read, or listen to something
A group of ardent admirers or devotees

7. "The goal is not to do business with everybody who
needs what you have. The goal is to do business with
people who believe what you believe."
~Simon Sinek
(TED Talk here)

8. Be my Friend
Like my Page

9. Facebook - Back-Yard BBQ
● Largest SM site
● 1.4 billion (active monthly users, 233 million Europe)
● 82% users outside of USA
● 61% search on FB a product / business before purchasing
● Female 55% Male users = 42%
● Personal = Profile Business = Page
● 16% of PAGE updates seen
● Use links - builds trust when you provide good content
● Follow Analytics
Facebook page that doesn’t suck: http://blog.hubspot.com/marketing/how-to-create-facebook-business-page-ht

10. Facebook- inside scoop
● Allows MULTIPLE ways of advertising
○ Generally - best ROI online - highly targeted
● Videos / Pictures get best engagement
○ 4 billion video plays PER DAY
● Thursday & Fridays 18% better
● Avg time spent = 20 minutes
● Public & Private groups (great for highly cultured industries)
● Use calls to action (don’t HAVE to be cheesy)
● PRIME for local / brick-morter businesses
● Contest / Campaign friendly - don’t break their rules
○ (Eureka Meetup on this coming soon!!!)
Dive Deeper - Stats infographic: http://www.grosocial.com/graphics/facebook-numbers-help/
Stats: http://zephoria.com/social-media/top-15-valuable-facebook-statistics/

11. Facebook - Back-Yard BBQ
● Pages different from [personal] profiles
● Can’t reach OUT to people
● No Direct messaging, no tagging, etc
○ Only way you can directly talk to individuals is if they
COMMENT
● Can utilize personal FB page to enhance this conversation
Consumers are using a Facebook PAGE like a website
Facebook page that doesn’t suck: http://blog.hubspot.com/marketing/how-to-create-facebook-business-page-ht

12. Follow me on Twitter
Send a tweet

13. Twitter - Hallway Chat
● Went public 2013 - Just profitable as of 2016 ($7m Q1)
● 140 character Mini Blog site {Short & Sweet}
○ DATA / CONTENT HUB
● 305 ACTIVE million users (est. 1b total)
○ 302 in previous year - plateaued growth
● 80% of World Leaders use Twitter
● EVEN those who don’t tweet (40%) log on
● News feed is reverse chronological - Shows ALL {Real time}
With exception to “might have missed this” at login
● Shows trending HASHTAGS & EVENTS!!!
● Allows grouping (ie Lists) - USE THESE
● Easily searchable (hashtags, topics, trends)
○ great for research & connecting

14. Twitter - inside scoop
● Allows ads “Sponsored Stories” - use these to join in conversation
● Posts with pictures get best engagement
● Use the photo to add information
● Vital instant access/communication to tribe
*via hashtags and direct contact* builds trust & brand loyalty
● Best when used for:
○ Event Coverage & Discussion,
○ Following / Sharing quality content
○ Spying on competition (or getting ahead if competition isn’t
on twitter yet)

15. Follow me
on Instagra

16. Instagram - friends photo album
● Photo (and caption) only profile site
● Launch 2010
● Acquired by Facebook 2012
● 300+ million users {Q1 2015}
● Mobile ONLY - means users have smartphones
● Highest Brand Engagement (4.21%)
● FULL news feed reverse chronological
○ Will change in a few days / weeks
○ Will be similar to FB algorithm
● HIGHLY Effective for Hashtags****

17. Instagram - inside scoop
1. Only ONE external link
2. NOW- can advertise
○ Small amount of companies tested
○ Don’t necessarily think it’s necessary
3. Featuring aesthetic photos of customers WEARING / USING a product
increased conversion by 9x factor
4. Theme participation, Event Coverage, News Jacking, Authentic Moments
5. SUPER site for sharing with strangers
6. HASHTAG HASHTAG HASHTAG

19. Pinterest - Cork board
● Photo stream with external links
● Largest SM traffic driver on web
(3nd on web next to google + youtube)
● 72 million users
125% growth over 2012
● 93% pinterest users BUY based on what they saw
● 5th most common topic: places
● Don’t be sales-y
○ use it to create interest, and inspiration - CURATE

20. Youtube:
● Founded in 2005 - bought by Google 2006
● 2nd largest search engine (after Google)
● 4th most visited (google, FB, & yahoo)
● 1 Billion unique visitors a month (Jan 2014)
● 80% of YouTube traffic comes from outside the US
● 1 million + advertisers (mostly sm businesses)
● Average youtuber = 15-25 minutes on site / visit
● On FACEBOOK 500 YEARS of youtube video watched per day

21. Youtube:
● Duplicate your efforts
● Show people what the ground are like
● Show different event clips
● Use time-lapse
● Cross-Promote (share & create playlists from OTHER event
producers)

22. G+ (Google Plus)
Yellow Pages
● Social Blogging / Profile Site
● Google likes Google products
● Google is the largest search engine - not leaving anytime
soon
● Reads your info for Google Maps
● Gives YOU more control
● Quickest Way to build SEO value
● Get a google plus

23. G+ (Google Plus) - Yellow Page ad on Steroids
● Create many posts
● Use long text with variety of keywords
● Quickest Way to build SEO value
● Get a google plus

24. Email - Family Christmas Letters
● MailChimp
● Constant Contact
● InfusionSoft
All highly integratable
All highly automated
In order of cost & customization

25. Emails:
● You own the list (financial value)
● You have direct touch to them
● Purchasing power higher
● Have more to offer a potential partner
● Subject lines & headers are everything
● Be respond-able

26. SnapChat
● Started as a tweenie app for selfies / messaging
● Seed funding of $485,000 came from a venture capitalist because
his daughters most popular app was Instagram and Snapchat
● Facebook originally offered $1 Billion to acquire
● Then they offered $3 billion
● 58% of college students say they’d likely purchase a product from a
brand that sent them a coupon on Snapchat.
● Now also being used for events & location-based “stories” to
conglomerate users snaps

27. Periscope
● Acquired by Twitter
● (not required to have a twitter handle to use)
● Live streaming / broadcasting via mobile
● Can follow users or watch public broadcasts
● Makes any mobile user a news broadcaster
● (main competition = meerkat)

28. CyberDust
● Messaging with NO saved / cached data
● The brain-child of Mark Cuban
● Because the business community is now
global, we shouldn’t have to sacrifice security
of verbal conversation or be worried about
simple conversation being “written” or
digitally documented

29. LinkedIn
The Resume / Portfolio
● Make sure all users in your company that will touch
outside leads have a page
● Ensure contact info is there - make it easy for them to
reach you
● Include examples of other events to create social proof

30. Social Media “Special Sauce”
STOP BEING BORING
Instagram Hashtagging in first comment
Instagram tagging IN the photo
Twitter tagging IN the photo (news anchors & industry leaders)
G+ Long posts + hashtags
Robots “bots” (please, please, be careful) {Instagram / Twitter}

31. What to Remember
People connecting to people
➔ Innate human need to be social
➔ HUGE WALLS up against sales / business agendas
➔ WE are selling ourselves.
Are we (mindset, values, influence) worth being sold???

32. How to become the expert?
Teach
BUT WE NEED A LITTLE MORE...
As entrepreneurs (marketers),
we need influence
"Selling to people who actually want to
hear from you is more effective than
interrupting strangers who don't"
~Seth Godin
Lead

33. Social “Special Sauce” for
Organic Interaction
1. Have the Content
2. Engage with Other Content
a. Like
b. Comment
c. Follow
d. Share / Cross promote
3. Use robots (VERY carefully)
4. Advertise (non organic)

34. Extras:
1. Hootsuite - social media management tool
2. Hashtagify.me
3. Tagboard
4. Canva.com - create great graphics free
5. Hyperlapse
6. Google Drive
7. Meetup.com
8. Google Yourself & Check your name in hashtags

35. Chelsea Dygert
Dygert #ConsultMent
252-717-9919
Chelsea@DygertConsultMent.com
@cimforgiven
at Local coffee shop
#YesPhx
Contact Information
Chelsea Dygert
Dygert #ConsultMent
Talk:
Chelsea@DygertConsultMent.com
Stalk: . . .
.
@cimforgiven
at Local coffee shop
#YesPhx