3. Marketing PlanningMarketing Planning
Market Needs
Wants
Strengths of
organization
Weakness of
organization
Existing
competitors
Expected
competitorsDesign for
creating value
5. Marketing PlanningMarketing Planning
Plan B2 classification of a businessPlan B2 classification of a business
plan, short-term (1 year), mediumplan, short-term (1 year), medium
term (1-3years) and long-term (3-term (1-3years) and long-term (3-
5 years) by major product.5 years) by major product.
On the economy at that time.On the economy at that time.
The Company has the flexibility to beThe Company has the flexibility to be
timely.timely.
6. Marketing PlanningMarketing Planning
ProcessProcess
A major change in strategy. AndA major change in strategy. And
direction of business in the lastdirection of business in the last
3 years by major product.3 years by major product.
Reduction steps operations toReduction steps operations to
Shorter.Shorter.
Packaging design to reduce costs.Packaging design to reduce costs.
Marketing strategy is “Services.”Marketing strategy is “Services.”
save cost of the customer.save cost of the customer.
7. Marketing PlanningMarketing Planning
ProcessProcess
The risks involved businessThe risks involved business
operations.operations.
Procurement of raw materialsProcurement of raw materials
The packaging materialThe packaging material
Availability of backupAvailability of backup
Technical services offsiteTechnical services offsite
8. Marketing PlanningMarketing Planning
ProcessProcess
Strategies to manage risks that occurStrategies to manage risks that occur
by major product.by major product.
Sales coordinatorSales coordinator
Gantt chartGantt chart
Meeting (A related third parties)Meeting (A related third parties)
9. Marketing PlanningMarketing Planning
ProcessProcess
Profile targets for business margin,Profile targets for business margin,
The key variables to achieve theThe key variables to achieve the
goal.goal.
45 percents margin, Attention with45 percents margin, Attention with
care of existing customers withcare of existing customers with
excellent service.excellent service.
10. Marketing PlanningMarketing Planning
ProcessProcess
The market penetration “NewThe market penetration “New
customer base or a new customer. “customer base or a new customer. “
Sources of informationSources of information
Corporate sponsors suchCorporate sponsors such
as business, government and privateas business, government and private
sector.sector.
Construction group.Construction group.
11. Marketing PlanningMarketing Planning
ProcessProcess
Overview of the industry and growth.Overview of the industry and growth.
The problem of insufficient rawThe problem of insufficient raw
materials.materials.
Coordination within sales, productionCoordination within sales, production
and packaging departments.and packaging departments.
12. Marketing PlanningMarketing Planning
ProcessProcess
Overview of the industry and growth.Overview of the industry and growth.
Home repairs, flooding.Home repairs, flooding.
To support ASEAN in 2015.To support ASEAN in 2015.
13. DevelopDevelop
a Market Plana Market Plan
Strict compliance with Supplier.Strict compliance with Supplier.
Sales report design.Sales report design.
– System as a standard, sales performance.System as a standard, sales performance.
– As a new customer. Find and contact newAs a new customer. Find and contact new
customers must be made 3/4 every day.customers must be made 3/4 every day.
– And the report will provides a strategyAnd the report will provides a strategy..
14. Essential of MarketingEssential of Marketing
PlanningPlanning
Assessment plan “National economicAssessment plan “National economic
policy.”policy.”
We need marketing planning whenWe need marketing planning when
hostiles increased and environment ishostiles increased and environment is
complex.complex.
15. Our ChallengeOur Challenge
We should manage:We should manage:
Revenue Profit
Return on
investment
Cost
Optimization
16. A Goal is a dreamA Goal is a dream
with a deadlinewith a deadline
Chucshwal S.Chucshwal S.