Presentation to The Entrepreneurship Summit at IIT Bombay, January 28, 2012 - Presents the new type of entrepreneurs (compared to brick & mortar) and their distinguishing qualities. Links to the environment in which entrepreneurs have to work, and their need to redefine the box accordingly, as well as the societal implications.

1. Entrepreneurship – The box is dead...
Christian De Neef
Fast Track Consulting – Brussels

2. We are Entrepreneurs…

3. We are Entrepreneurs…
Security Risk
Follow the book Create New Rules
Join Create our own
large companies (start-ups)
Enjoy
Suffer the crisis
the opportunity
Inside the box Burn the box!
Undergo Innovate
Innovation for a living
No Innovation...
No Entrepreneurship!

4. We live in a (fast) changing
(business) world…
“The perfect "The speed Sustainability
experience” of light" “A safe future”
Service Performance Quality
Cost Complexity
“A free “The ubiquitous -
ride” invisible interface”
We must adjust…

5. … the box
SOCIETY
(social pressure, trends)
REALITY
(resources, technology)
BELIEFS
(unchallenged assumptions)
ORGANIZATIONS
(structure, boundaries)

6. Reuse
Reality vs. Recycle
Resource infinite
Expectations... Processor
speed Storage
capacity
Network
Energy
bandwidth
price
Access
(always-on)
Access
cost Storage
cost
Environmental
footprint
zero Energy
consumption

7. Beliefs/Tradition vs.
The Future of Innovation
Crowdsourcing “Fully Open Innovation”
External
Problem solving Cocreation - Coproduction
Community Engaged community
Value chain “Disruptive”
FOCUS
Internal
Traditional (R&D) Core Competency
Product/Technology Business/Service
Protected Focused
Tactical Strategic
CAPABILITY

8. Beliefs/Tradition vs.
The Future of Innovation ?
Market
Busines Model
Process
Product

9. Old Values vs.
The New Organizational Frontiers
Ownership Access
Free
Paying
(apparently)
Copyright Copyleft
Nomadic
Sedentary
(again)
Resource Infinite
Constraints Recycling/Reuse
Physical
Virtual
(but not the same)

10. Society vs.
Traditional Business Principles
From now on, all Innovation will be
social, because…
“Business cannot survive in a society
that fails” - Feike Sijbesma (DSM)
From now on, all Innovation will be
sustainable, because…
“Any product/services that pollutes, is
only half developed” - John Shirley
(SciFi Author)

11. Society vs.
Traditional Business Principles
Leverage
Entrepreneurship Society
Serve

12. The box is dead...
... long live the box!
(constraints favor creativity)