A roundtable discussion on various CRM models from the Creative Industries Clusters Programme Award Holders Workshop held in Belfast in February 2019. Session facilitated by Nicola Osborne, Programme Manager and Michaela Turner, Business Development Manager for Creative Informatics at the University of Edinburgh.

2. Why use a CRM*?
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3. What kinds of tools are available for data
capture
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4. Putting the CI Cluster data in context
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7. What are we capturing and when?
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8. Structure, processes, decision gates
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10. Challenge Projects S/M
industry led project fund to
drive solutions
Resident Entrepreneurs
programme to connect
creatives with partners
A Creative Bridge for Data
Driven Innovation for the
Creative Industries
Horizon Projects curated by
academics applying research
to commercial contexts
Connected Innovators to
connect creatives to R&D
and build leadership skills
A Creative Informatics Lab to
expose partners and creatives
to new technologies
Leading to start-ups, products and services in the creative industries
SIX WAYS OF ENGAGING:

11. Role and Process Considerations for CI
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13. Example Salesforce Pipeline

14. Discussion: your tracking of contacts
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15. Challenges across the Clusters
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