Content marketing can be challenging, especially for firms that target multiple verticals. The Financial Services industry is particularly difficult because the needs of different segments can differ dramatically, demanding very different content. PropelGrowth CEO Candyce Edelen shares practical approaches to content marketing strategy for the Capital Markets. Using case studies, she focuses in on marketing content that addresses key industry issues and business drivers as well as the customer buy cycle. This is a recording of a webinar hosted by LeadFormix. For more about content marketing in the Capital Markets, go to: http://www.propelgrowth.com/2011/08/30/reality-check-content-marketing-for-the-capital-markets-redux/

1. www.propelgrowth.com