A selection of visual case-studies to highlight the ROI of social business.

2. B2B SOCIAL MEDIA/ SOCIAL
BUSINESS CASE STUDIES
B2B Financial industry and beyond
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3. SOCIAL MEDIA IN B2B ACTUALLY OUT PERFORMS BETTER THAN B2C ON SOME BUSINESS NEEDS
2012 Social Media Marketing Industry
Report, Social Media Examiner
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4. SOCIAL IS KEY TO DECISION MAKING & CREATING COMPETITIVE ADVANTAGE
2012 Social Business Global Executive
Study, MIT Sloan Management
Review
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5. B2B SOUND BITES
“It's not about B2B or B2C
anymore, it's about P2P
(person-to-person)"
- Jeff Booth, CEO
Builddirect.com
“Our corporate blog generated a
conversation with a Head of
ecommerce at a Tier 1 bank – they
became a client”
- Jennifer Reid, Marketing Operations
Manager, Caplin Systems
@jennmaitland
“The use of enterprise social networks and social media driven
collaboration represents a potential global economic benefit of
$800 billion to $1.3 trillion per year. Much of this is attributed
to a 25-30% increase in productivity for knowledge workers”
- McKinsey Global Institute
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6. IT IS NOT JUST ABOUT FACEBOOK AND TWITTER FOR B2B....
Use Foursquare for
targeting deals
2 Billion
Check-ins
in 2011
x2
increase
in 6
months
23 M
users
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Use Slideshare for
Thought-leadership
400,000 new
presentations
uploaded per
month
Largest social
“content” network
Use LinkedIn for
Recruitment
35% of
students
search for
jobs in 2011
700%
increase
from
2012
Over 1M groups
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7. SEE HOW AMEX, CISCO, ARM, SAP ARE USING SOCIAL MEDIA
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8. AMEX USING SOCIAL MEDIA FOR...SMALL BUSINESS SUPPORT
The American Express Open Forum mission:
Helping small businesses do more business
326,498 likes on Facebook
100 Million customers
‘shopped small’ on Small Business Saturday
A joint USA Facebook B2B partnership providing:
Social media
teaching for
small
businesses
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Merchant
digital
toolkit
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9. UK ONLINE PERSONAL LENDER BORRO USING SOCIAL MEDIA FOR...PR CAMPAIGNS
‘Money making ideas’ competition for UK start-ups
69 pitch entries from entrepreneurs
3 Month
campaign
18,645
64,000
Total Twitter
Likes on
Views of campaign
reach
Facebook
3.3M
videos
Results also included: 15 pieces of trade media coverage,
email address capture and 80% online media coverage
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10. CISCO USING SOCIAL MEDIA FOR...PRODUCT LAUNCHES
Launching a new router product via only social channels
Saved $100,000
9,000
X90
People
increase
attended the than
before
social media
launch events
Saved
42,000
gallons of gas
Delivered x3 more articles, 1000 blog posts, 40M online
impressions and a industry marketing award
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11. SAP USING SOCIAL MEDIA FOR....BUILDING COMMUNITIES
SAP online community using Jive Software is now at
3 Million members =
(Enough to fill several football stadiums)
Productivity & efficiency savings for the business:
Potential
Social
Social
Social
cost of
commerce
intelligence
events
Delivered x3 more articles, 1000 blog posts, 40M online
R&D
impressions and a industry marketing award
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12. www.fourinsight.com
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13. Thank you!
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