Honeypot is a social discovery and monitoring service that allows Brand Owners to continously benchmark their performance with competitors. It instantly analyses and predicts behavior by evaluating user engagement.

3. 46%
Engaged Users
Women
Engaged Profile
268M
Engagements
Davao
Source of
Engagement

4. HoneyPot i s a so ft w a r e
a p p l i ca t i o n t ha t a l l o w s b r a nd
o w ne r s t o A n a l y z e & E n g a g e
w i t h cust o m e r s usi ng t he i r
b a si c i nfo r m a t i o n, b e ha v i o r &
se nt i m e nt .

5. McKinsey Social Analysis Report
Honeypot is anchored on customer decision journey

6. Comparative
Analytics
Customer Mind-Share Analysis
Multiple Profiling Service
Key Benefits
• Understand
behavior by looking
at how users
engage with other
brands.
• Build user
segmentation based
on its interest.
• Gain deeper insight
by looking at the
profile of users
engaging per brand
of interest.

7. Competitive
Analytics
Campaign Engagement Comparison
Monthly Performance Benchmark
Key Benefits
• Compare brand
performance against
competition by Like,
Reaction, Comment
& Share
• Evaluate the time,
frequency, day,
messaging & topic
competitors use to
gain engagement.
• Gain current &
historical competitive
intelligence

8. Campaign
Impact
Analytics
Campaign Engagement Analysis
Campaign Impact Analysis
Key Benefits
• Identify which
competitor campaign
generated high
number of new users
or existing users.
• Know your
competitors’ user
behavior with respect
to specific campaign.
• Gain campaign-
related sentiment and
use it as insight to
know competitor’s
strategy

9. Retention &
Acquisition
Service User Retention & Acquisition Performance
Key Benefits
• Compare & Rank
your brand
performance in
acquiring or
retaining users
• Know if you’re A&P
investment value is
increasing by
evaluating rate of
retention.
• Track your
competitors’ loyalty
performance on a
monthly basis
User Retention Breakdown

10. Customer
Engagement
Analytics
Daily Sentiment Chart
Customer Sentiment & Response
Key Benefits
• Configure brand
sentiments into
actionable insights
either by Service,
Product or PR
• Automatically filter
which user comment
you want to
instantly address
• Generate report for
operational groups
to address user
sentiments.

11. Customer
Matching
Service
Engaged Followers
Affiliate Brands
Social Media
Email
Mobile
Number
Traditional
Customer
Source
Gender Social Status
Percentage
Match
Location

12. Knowing our Customer

13. Q
Working with Customer

14. Sign up on our
HoneyPot
Configuration Form
Login to HoneyPot
Dashboard
Select Analytics for Basic
or Comparative & Engage
for Sentiment or Response
Monitoring & Engagement made easy

15. hello@palmsolutions.co

16. Engagement – Any Facebook activity that can be a Like, Comment, Share or Reactions.
Total Unique Users - All unique users who engaged at least once in a defined period.
New Users - Users who engaged in a campaign but never in any prior campaigns.
Existing Users - Users who engaged in any prior campaign and also in the current campaign
Monthly Returning Users (MRU) - Users who engaged in the previous months and the
current month.
Monthly New Unique Users (MNU) – Unique users that only engaged in the current
month.
User MindShare Count - The number of users who engage in both your brand and other brands.
Retention Rate - Percentage of returningusers over total unique users from the previous months.
1x, 2x, 3-Nx – Count of Monthly ReturningUsers (MRU). Measurement for loyalty.
Honeypot
Terms