Venkatesh Ganapathy

digital marketing social media marketing innovation research digital entrepreneurship social entrepreneurship customer experience strategy market research content marketing consumer behavior seo international business business research methods business digital media emotions in advertising social media strategy twitter social media emotion digital strategy globalization long tail orm sem jugaad innovation marketing open innovation delivery strategy lakshmi mittal gandhian jugaad important questions mcq paper 2 ugc net free trade fighting climate change belt & road initiative one earth one health build back better pandemic carbis bay declaration g7 summit skill development empoyability community colleges b.voc kaushal nsqf p&g competition ariel manganese catalyst trust brand failure persil power unilever neuro science neuro marketing startup startups caselets case study honeycomb framework social media monitoring youtube blog marketing blogging email marketing functional societal customer reviews testimonials claims outdoor advertising marketing and advertising rtbs reason to believe content management link building marketing digital brand brand salience marketing strategy tractors facebook facebook marketing instagram pinterest digital promotion theoretical framework theory strategic focus capital efficiency outsourcing of resources progressive bureaucratic trustees trusteeship due diligence human resources entrepreneurial risks venture capital fund angel investor incubator accelerator seed funding seed capital strategic alliances maggi noodles nestle scale up business opportunity identification entrepreneurship as a behavioral phenomenon digital ecosystem celebrity endorsements celebrity influencer body of knowledge secondary data primary data descriptive causal exploratory hypothesis research report research design research process iterative search engine optimization customer value customer engagement customer service advertising ikea customer retention focused strategy relevant behavioral strategies consumer behabioral targeting thomas alva edison renaissance entrepreneur growth of entrepreneurship evolution and revolution of entrepreneurship revolution of entrepreneurship evolution of entrepreneurship accessibility inclusion micro insurance global economic crisis lehman brothers crisis fall in thai baht asian crises economic crises crises quantification of risks risk analysis quantify risk management risk project management innovation management core competence sustainable development sustainability disruptive gandhian innovation swiggy video marketing reputation internet marketing mrm research methodology out-of-box thinking scarcity of resources mansukhbhai prajapati google analytics skyscraper content bespoke campaigns analytics online spray and pray approach targeting segmentation single customer view brand assets big data customer profile glycerine close up tooth paste strategic management differentiation founder member donors organizational culture funding capability building ngos parle-g kraft crowd sourcing co-creation polycentric japan dominos pizza glocalization ancient indian economy bhagidari sector bagedari decisions tobago trinidad sourcing location logistics brownfield strategy