Power point branding for talent engagement
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Branding for to attract and retain top talent.
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Power point branding for talent engagement
- 1. Branding for Talent & Engagement January 17th, 2013
- 2. Agenda 7:30-7:45 Breakfast and Networking 7:50-7:55 Welcome – Kathleen Everett, Boly:Welch Consulting 7:55-8:10 The Power of the Story, Managing the Tension - Nels Gabbert, NGPDV 8:10-8:30 Operationalizing THE Brand – Scott Davis, From the Rooftops 8:30-8:40 The HR Opportunities – Susan Wallin, Boly:Welch HR Matters 8:40-9:00 Panel Q & A
- 4. in
- 5. in
- 6. “For sale: baby shoes, never worn.”
- 8. Talent & Engagement • Consistent • Clear • Convincing
- 9. Two Components to Employer Branding Employer Brand Existing Employees Future Employees
- 10. Existing Employees 1. Define your ideal employee (Hopefully you have some already) 2. Communicate, celebrate the right behaviors 3. Build the systems to support those behaviors 4. Benchmark your performance as an employer
- 11. Future Employees 1. Define your ideal employee 2. Build the message to resonate with them and align with reality 3. Go where they are 4. Open up
- 12. Case Study
- 15. Build The Systems Onboarding and ongoing training Performance measurement and compensation Communication and technology
- 18. Open Up
- 19. Open Up
- 20. Open Up
- 22. Know the Value of the Brand for… Recruiting & Staffing Acquisitions Marketing Operations Policies Products LEADERSHIP
- 23. HR ~The Keeper of the Brand 1. Develop Guidelines for The Brand 2. Make The Brand a natural part of life 3. Help adjust The Brand as you change 4. Develop and implement ways to collect meaningful and ongoing feedback 5. ACT on the feedback to protect The Brand
- 24. Take Aways Define the ideal employee for your organization Build a message to attract and retain employees Communicate the message consistently and clearly Build systems to support the message and behaviors Go where they go Benchmark your performance
- 26. Wendy’s
- 27. Wal-Mart
- 28. SAIF Title
- 29. NW Natural Text
- 31. NWEA • Now what…
- 32. Nike • Now what…
- 34. Ziba • Now what…
- 35. Weiden & Kennedy • Now what…