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Regain Control of Your Digital Strategy
1. Customer Experience Solutions. Delivered.
Peter Chapman
Principal FinTech
Strategist and “Resident
Banker” @ Backbase
Regain Control of
Your Digital
Strategy
“.”1
6. Forrester: Next Gen Digital Financial Services
6
Rising customer expectations and the growing importance of
the Web and mobile as sales and service channels mean that
financial services e-Business executives need to
fundamentally improve the way they serve customers via
digital channels.
11. Experience with Bank Core Ability to Introduce new
APIs
PFM, RDC, Bill Pay, etc…
Customer Experience Platform
11
Technology
Platform
The Entire Omni-Channel Customer Journey
Origination Online Tablet
1:1 Marketing
(targeting, segmentation)
Personalization
Full Next Gen
Feature Set
Banking Core Open Architecture 3th Party Integrations
SaaS
Hosting Model
UX Control, Business
Parameters, Intuitive
Admin Capabilities
Marketing Mobile
13. Internal
Apps &
Content
Mobile
Tablets
Apps
Direct 2 Consumer
Closed
Customer
Environment
Public
Marketing
Sites
CXP
Customer Experience Platform
Fast &
Frictionless
CRM
Integration
Security &
Compliance
Process
Integration
Personal &
Relevant
Application
Integration
Superior
Experience
Any Time
Any Place
Distribution Channels
Apps
Content
CRM
Processes
Compliance