Joshua To, Brute Labs Forces for Good June 2010

1. THE BRUTE APPROACH
MAKING AN IMMEDIATE IMPACT &
SCALING FOR LASTING CHANGE
JOSH TO
APRIL 2010

2. THE JOURNEY
(IT’S BEEN A FAIRLY SHORT ONE)

3. PAUL VONBLUM WILLEM HENRI LUCAS
Communication Studies Design | Media Arts

4. RESONANCE
2003-2006

10. GOOGLE

11. GOOGLE
FEBRUARY, 2006

13. How can we leverage the power of
design, innovation, & grassroots
initiatives to address global public
health issues?

15. STANFORD BIODIESEL
FEBRUARY 2007

19. COTTON & INK
JUNE 2008

21. Rebecca Shostak

23. $ 5,250

24. projectOPEN
JUNE 2005 / FEBRUARY 2009

25. Beck Park, Camilla Zacchetto, Bomi Im

29. 1,000
maps distributed

33. projectOPEN
THE FUTURE

34. 2 cities
San Francisco & Denver

37. MCHOPA
JUNE 2009

43. JUMP/RUN!
NOVEMBER 2007

51. 232%
increase in numbers of miles run

52. 2,650
laps run

53. 124
personal bests recorded

54. RUN! AT RED ROCK
FEBRUARY 2010

58. RUN! AT SCHOOLS
FEBRUARY 2010

59. $10,000
Sappi ideas that matter grant

60. Vanessa Maynard

65. 15
schools

66. 4,500+
children

67. 45,000,000
children

68. WELLDONE
MAY 2007

91. Potential Impact
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92. 100,000
eyeball views

93. 8
water projects completed

94. 2,500
people reached

95. OUR EXPERIENCE

96. • Sony, Google, Facebook, etc
• Relationships / Ask for Help
• Accountability
• Volunteerism / Networks
• 501c3

97. GUIDING PRINCIPLES

98. OUR MISSION
We use design and technology
to address global challenges

99. Create and develop new ideas

100. Solve big problems

101. Use good design to
communicate powerfully

102. Act now

103. Inspire and mobilize others

104. Work differently

105. Deliver a measurable impact

106. Create open source solutions

107. Do whatever it takes to get it done

108. THE FUTURE

109. OPEN SOURCE ALTRUISM

111. GIRL=BOY

112. NEW IMAGES

114. HAITI

116. JOIN US!
brutelabs.org/join
@brutelabs
facebook.com/brutelabs
QUESTIONS?
josh@brutelabs.org