Mobile-Marketing: How Smartphones are driving customers to offline stores The new customer shops mobile Smartphones & digital Services at the Point of Sale Webchance Academy Frankfurt - 10. Januar 2014

1. Mobile-Marketing:
How Smartphones are driving customers to offline stores
The new customer shops mobile
Smartphones & digital Services at the Point of Sale
Webchance Academy Frankfurt - 10.Januar 2014
Axel Hoehnke
GF / Managing Partner sembassy
Executive Board / MobileMonday Germany
axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

2. *Smartphones at the Point of Sale – Trends
1
*How offline retailers should use Smartphones &
Tablets as marketing / advertsing tool
2
3
*How to start - plan for today - this week
and the next month

3. Mobile Revolution
http://sembassy.com/en/mobile-is-eating-the-world/
axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

6. Full Value of Mobile
axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

7. *Smartphones at the Point of Sale – Trends
1
*How offline retailers should use Smartphones &
Tablets as marketing / advertsing tool
2
3
*How to start - plan for today - this week
and the next month

8. The Mobile Opportunity
• Mobile is fundamentally reshaping how we as consumers
spend from housing and healthcare to entertainment and
travel, from food and drinks to communication and
transportation.
• Mobile not only influences purchase behavior but
also post purchase opinions - this provides easy ways to:
● Acquire new mobile customers
● Welcome your mobile customers
● Increase mobile engagement
and conversions
● Retain your customers on mobile
axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

9. Mobile Web
Platform
Independent
Native App
Accessible on each platform
Separate application
for each platform
Rich
Experience
Good
Perfect !
Brand
Extensible
Great
Perfect
Easily
Publishable
Updating in minutes
Require a lengthy approval
process for each release
is made for:
Acquisition
Retention
impulse - spontaneous usage
familiar with the brand - recurring usage
axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

10. The Mobile Web is the
backbone of your
Mobile Strategy
Advertising
QR-CODES
Mobile
Web
Mobile
Apps
axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000
SMS
Marketing

11. The Mobile Web is the
backbone of your
Mobile Strategy
Advertising
QR-CODES
NFC Tags
iBeacon
Mobile
Web
Mobile
Apps
axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000
SMS
Marketing

12. Your Mobile Website is the backbone
of any Mobile Marketing activity
Mobile Web Apps
QR Codes
Mobile Location Analytics
Text Message Marketing
Social Media Management
Mobile SEO & Mobile Advertising
axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

14. 7 Steps & a ton of apps
1. Give your staff the answer to every question (iPad)
2. Showrooming as opportunity to engage customers (ipad)
3. Better serve customers by gathering hard data what they
want
4. Eliminate lines and let your customers check out instantly
5. Give customers a speedy home delivery option
6. Mobilize & share by using Mobile PoS Tools / QR Codes...
7. Embrace the potential of Mobile Media / LBS Marketing
... + a ton of apps for that
axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

15. axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

16. 4 building blocks of
location intelligence
axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

17. What Retailers can do to prepare
Develop a mobile strategy
1. Analyze your mobile market
2. Create mobile friendly sites
3. Understand your mobile customers
Connect with mobile users
1. promote in-store mobile commerce
2. encourage mobile social sharing
3. use QR Codes on products to mobilize & share

18. User Centric Shopping | hointer
axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

19. axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

20. *Smartphones at the Point of Sale – Trends
1
*How offline retailers should use Smartphones &
Tablets as marketing / advertsing tool
2
3
*How to start - plan for today - this week
and the next month

21. Guidelines & Checklist handout in Frankfurt
Mobile-Marketing:
How Smartphones are driving customers to offline stores
The new customer shops mobile
Smartphones & digital Services at the Point of Sale
Webchance Academy Frankfurt - 10.Januar 2014
Axel Hoehnke
GF / Managing Partner sembassy
Executive Board / MobileMonday Germany

22. #mobile
#brands
#retail
#bizdev
#adtech
#consulting
#sales
#gotomarket
axelhoehnke | +49.173.952.8000 |axelhoehnke.com