Globalize your mobile business along the world´s largest mobile community (a non profit organization with true global reach but without a centralized commercial instinct) plus a universal go-to-market concierge. Work with the momo community to save time & money.

1. Mobile experts in 60+ countries
1 Universal Go To Market Concierge
sembassy | .mobile business development

2. Mobile experts in 60+ countries
mobile monday is an unique opportunity to team up with the key
multiplicators in mobile in 60+ countries but requires to understand the
movement´s shared core values in line with it´s decentral character.
Missing a central reporting and standardized work model, it´s hard for a
sponsor to understand how to provide added value on each level on scale.
A typical event is organized by a volunteer and without direct commercial
benefit. That written, for each chapter you need to provide a good reason,
● why should a mobile monday chapter spread your brand mission?
● why should an event attendee enjoy listening to your presentation?
● why should an event attendee provide any/positive feedback?
● why should an event attendee spread your brand mission?
sembassy.com But you can take advantage of the momo opportunity with ..

3. Universal Go To Market Concierge
sembassy works in the interest of it´s
client and establishes centralized
intelligence in customer acquisition
and retention.
Based on these insights, clients save
time and budget and realize faster
sales because the talk to (work with)
the right audience at the right time
and allocate resources effectively.
sembassy.com

4. Together: The perfect channel for your mobile business
We can develop your mobile business on a global scale. Practically that
means expert advice to find and coordinate legal, technical & commercial
relationships with developers, customers, and sales partners. A selection of
local network partners assist us on finding legal advice, office space, agency
services. sembassy delivers the centralized service reporting.
Mobile Business Planning & Centralized Services
Market Research
Business Coaching
Mobile Business Implementation | * delivered together with local specialists
sembassy.com

5. Join us !
Benefits as a sembassy client Contact Now Benefits as a sembassy partner Contact Now
Lower Cost: Save Time & Money through less More Revenues: Access to international budgets
expensive access to global reach. - access to international clients
- access to international partners
More Revenues: More Revenues through faster sales
More visibility: Free to work under your brand - but
More Control: Lower risk of failure through access in line with agreed quality standards
to a given infrastructure
Knowing buying centers and buying patterns in the target The lion´s share of our projects goes to mobile specialists
market, sembassy helps clients to shape go-to-market from the mobile monday eco system. sembassy´s value to
processes early to make them meet the requirements in the the mobile community is delivering access to international
field. Based on our insights, our clients talk to the right projects - meaning an additional commercial influx. Some
audience at the right time and allocate resources effectively. partners use sembassy as their business development arm.
sembassy´s value to clients is simply helping them to save Some partner even copy the sembassy value proposition in
time and budget by getting this job done. Of course, this their geography or industry vertical. Actually - that is
includes centralized communications and quality control perfectly fine for us - as long as it does not dilute the quality
standards across our partner network. standards.
sembassy.com

6. Background / Social / Contact
We are in digital since 1994 - in mobile since / axel hoehnke on LinkedIn
1999 and in targeting since 2002. Since 2002 / axel hoehnke on Xing
we were privileged to support some high / axelhoehnke on Quora
caliber tech companies in Digital Advertising / / axel hoehnke on Twitter
Mobile Services environment. / axel hoehnke on Facebook
/ axel hoehnke’s pins on pinterest
Client Cases: / axel hoehnke on slideshare
/ axel hoehnke’s page at Kress Koepfe
/ smaato
/ atlas / Microsoft Advertising
or text +49.173.952.8000
/ Digital Envoy / Digital Element
/ see more references on LinkedIn
sembassy.com

7. / some background - to outline why we do - what we do

8. Channel surfing killed the classic funnel
Today’s consumer takes a much more complex iterative path thru and
beyond purchase. The classic funnel shows an ever-narrowing array of
decisions and choices until purchase, when in fact the channel-surfing
customer today often is expanding the set of choices and decisions after
consideration. Just as importantly, the new funnel treats the post-purchase
process with the same level of importance as the pre-purchase journey.
(Graphic from McKinsey)
sembassy.com

9. 1. Market maps as starting point
A clear, fact based understanding of the market
opportunity is fundamental to the development of
any product, investment decision or business plan.
2. Interviews with local experts
The only right answer is the one that the market responds to.
3. Build trust in your target market
Your potential customers and business partners care by what their peers
think. We connect you with the local authorities and demonstrate social
proof, which is still one of the most important drivers of human behavior.
building-trust-in-your-target-market.
sembassy.com

10. Identifying the beachhead (bridgehead) in each market
Expect that the majority of potential customers are reluctant to deal with a
newcomer. But there are customers who are prepared to take some risk if
the value provided is substantial and difficult to get elsewhere.
Creating a bridgehead (beachhead) in a new market is a way to keep to
costs under control until having reference customers. ... more about this
strategy
sembassy.com

11. Working with locals
Having locals in your target market delivers first hand competitors'
customer feedback and industry best practices and prescribe winning
moves to guide product improvement and spur new market penetration.
This lets you learn from customers of competitors and their
implementation staff. Then identify the lure features that attract new
customers and the keep-features needed to retain customers and learn
what doesn’t work for competitors that you could provide and what
messages work best.
sembassy.com