“Enabling technology such as smartphones with advanced processors and other sensors like heart rate trackers are now mainstream enough to accelerate mobile health trends and create enormous new revenue opportunities.”

1. Mobile Health
Trend Acceleration
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com
March 2014
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Augustine Fou

2. Underlying Mobile
Tech Trends
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3. Cell Phone Ownership
90% have cell phones
Source: Pew Internet, Feb 2014
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4. Smartphone Ownership
58% use smartphones
Source: Pew Internet, Feb 2014
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5. Smartphones/Tablets (computing)
Source: Mary Meeker, KPCB, December 2012
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6. Indispensible Tech
Source: Pew Internet, Feb 2014
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7. Mobile Broadband (connectivity)
Source: OECD Feb 7, 2013
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8. Screen-based consumption
Source: Google, August 2012 Multi-screen World
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9. Mobile Health
Trends
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10. Medical Data Tracking
Source: PWC via BI Intelligence, August 2013
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11. Fitness/Wellness Tracking
Source: BI Intelligence, August 2013
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12. Wearables
Source: BI Intelligence, August 2013
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13. Just the Beginning
Source: BI Intelligence, August 2013
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14. Mobile Health Revenues
Source: BI Intelligence, August 2013
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15. Patients Take Control
Estimates vary, but around 85% of apps are designed
for primary use by the consumer or the patient. These
perform a wide range of functions from simple to
complex but may be broadly categorized as follows:
•
•
•
•
•
Physical Fitness And Personal Health.
Self-Measurement.
Health Information Management.
Self-Testing – Physical Specimen.
Self-Testing – Sensors.
Source: BI Intelligence, August 2013
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Augustine Fou

16. Physicians Streamline
There are also apps aimed at helping doctors in terms of
their own tasks, apart from their interactions with
patients. These may be broadly categorized as:
• Equipment Supplementation And Replacement: Smartphones and tablets either with
built-in features or that are connected to auxiliary equipment to supplement or replace
clinical equipment. An example is Mobisante’s smartphone- and tablet-enabled
ultrasound.
• Equipment-Augmented: When smartphones or tablets enhance existing medical
device categories. An example is Welch Allyn’s iExaminer, which connects an
ophthalmoscope to an iPhone to make use of its high-resolution display and camera
capabilities.
• Professional Information Management: Mobile apps aid professionals in diagnoses
and care. An example is ePocrates, an app for identifying drug doses and interactions.
• Administrative: Apps that streamline workplace administrative processes, such as
records-keeping or billing.
Source: BI Intelligence, August 2013
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Augustine Fou

17. Regulatory Considerations
• In 2011, the Food And Drug Administration issued draft
guidance on mobile apps, indicating that it intended to
regulate apps under its definition of a regulated device.
• Per the guidance, this includes apps that function as extensions
of existing medical devices, as well as apps that emulate the
functions of those devices.
• In that time, the FDA has reviewed and approved apps,
including Mobisante (ultrasound) and iExaminer (the
ophthalmoscope that can accommodate an iPhone).
• According to Wired, the FDA has been generally positive and
seems to support all the mobile health innovation taking place.
Source: BI Intelligence, August 2013
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Augustine Fou

18. Dr. Augustine Fou – Digital Consigliere
“Enabling technology such as
smartphones with advanced processors
and other sensors like heart rate trackers
are now mainstream enough to accelerate
mobile health trends and create enormous
new revenue opportunities.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
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@acfou
Augustine Fou

19. APPENDIX
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20. Technology Driven
Macro Trends
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21. Computer Use
81% use computers
Source: Pew Internet, Feb 2014
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22. Internet Adoption
87% use internet
Source: Pew Internet, Feb 2014
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23. Speed of Adoption
Source: Forbes Magazine
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24. Smartphone Ownership
35-56% use
smartphones
91% have
mobile
devices
Source: Pew
Internet
June 2013
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25. Use of Social Networks
Who Uses Social Networks
Use on Mobile Devices
Source: Pew Internet Dec 2013
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26. Top Online Activities
Source: Pew Internet, April 2012
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