1. Presented to :
Dr. Tejal Shah
Presented by :
Hiren Vaghasiya
Bhargav Vaghani
Sachin Patel
Arjun Jat

2. INTRODUCTION
 Corporate Social Responsibility, or CSR, is
something that was started by fashionable
‘ethical’ businesses. Realizing that promoting a
responsible way of doing business actually
improved the bottom line soon received wider
interest, and now demonstrating responsibility
has become expected when bidding for major
contracts. With now being the time to question
your organizations value, see the benefits of
CSR.

3. What is corporate social
responsibility...???
A company’s sense of
responsibility towards the
community and environment in
which it operates. Companies
express this citizenship (1) through
their waste and pollution
reduction processes, (2) by
contributing educational and
social programs and (3) by
earning adequate returns on the
employed resources.

4. Why social Responsibility ?
The business of business is business 'was
the motto of businessperson in early times.
Narrowly interpreted, it would mean that
corporations have only one responsibility,
the single –minded pursuit of profit. To
economists like Adam smith and Milton
Friedman ,in a capitalist society profit
maximization by the continued increase of
efficiency is the most socially responsible
way of conducting business.

5. Corporate Social
Responsibility
 Social Responsibility of business refers to what the
business does, over and above statutory requirement, for
the benefit of the society.
 CSR is about how companies manage the business
processes to produce an overall positive impact on
society.
 Corporate Social Responsibility refers to the moral
responsibility of the business to the society by the virtue of
being a part of society.

6. SOCIAL RESPONSIBILITIES OF
BUSINESS :
1. Towards Owners/ shareholders
2. Towards Employees
3. Towards customers
4. Towards Government
5. Towards Society
6. Towards Inter-Business

7. Towards
Owners/Shareholders:
 To keep the business stable and dynamic.
 To provide fair return on capital in the form of
reasonable dividend and long term appreciation of
share.
 To provide the accurate and reliable information
about the financial position of company.
 To improve the prestige of the company through
growth and expansion.
 To raise the public image of the company so that
shareholders will be proud of their company

8. Towards Employees:
Meaningful
Work
Job
Satisfaction
Fair Salaries
& Benefits
Best Quality
of Work life
Succession
Planning and
Development

9. Towards Customers:
Fair Price
Superior
Service
Superior Product
Design
Quick
and
complete
Informati
on

11. Towards Society:
 To generate employment opportunities and to provide
better life and welfare to all members of society.
 To contribute towards economic growth, economic
stability and national security.
 To introduce social audit by professional experts.
 To provide financial support to social and culture
activities.
 To improve the quality of products and look after the
welfare of the local community.
 To rehabilitate the population affected by the operation
of business, if any.

12. Towards Inter-Business:
 Fair Competition
 Cooperation for haring of Scarce
Resources and Facilities
 Collaboration for Maximization of
Business Efficiency

13. Models of corporate
social responsibility
Friedman model
Ackerman Model
Carroll Model

14. Friedman Model(1962-73)
 A businessmen should perform his duty
well, he is performing a social as well as a
moral duty.
 A businessmen has no other social
responsibility to perform except to serve
his shareholders & stockholders.

15. Ackerman Model (1976)
 The model has emphasized on the internal policy goals & their
relation to the CSR.
 Four stages involved in CSR.
 Managers of the company get to know the
most common social problem & then express
a willingness to take a particular project which
will solve some social problems.
 Intensive study of the problem by hiring
experts & getting their suggestions to make it
operational.
 Managers take up the project actively & work
hard.
 Evaluating of the project by addressing the
issues.

16. Carroll Model(1991)

17. Carroll Model(1991)
 Discriminatory requirements: Donation,
gifts, helping the poor. It ensure goodwill &
social welfare.
 Ethical responsibility: Follow moral & ethical
values to deal with all the stakeholders.
 Economic responsibility: Maximize the
shareholders value by paying good return.
 Legal responsibility: Abiding the laws of the
land.

18. Scope of CSR Activities
1. Eradicating hunger, poverty, and malnutrition,
promoting preventive health care, sanitation and
making available safe drinking water.
2. Promoting education, including special
education and employment enhancing vocation
skills among children, women, elderly, and
differently abled and livelihood enhancement
projects.
3. Rural Development Projects.

19. Scope of CSR Activities
4. Contribution or funds provided to technology
incubators located within academic institutions
which are approved by the Central Government.
5. Protection of national heritage, art, and culture
including restoration of buildings and sites of
historical importance and works of art, setting
up public libraries, promotion and development
of traditional arts and handicrafts.
6. Measures for the benefit of armed forces
veterans, war widows, and their dependents.
7. Reducing child mortality and improving
maternal health.

20. Benefits of CSR
Benefits
of CSR
Winning new
businesses
Enhancing your
influence in the
industry
Attracting,
Retaining and
Maintaining a happy
workforce
Increase in
customer retention
Differentiating
yourself from the
competitor
Saving money
on energy and
operating cost
Access to funding
opportunities
Media interest
and good
reputation
Enhanced
Relationship with
stakeholders

21. Arguments against corporate
social responsibility
o Lowers economic efficiency and profit.
o Imposes unequal costs among
competitors.
o Imposes hidden costs passed on to
stakeholders.
o Places responsibility on business rather
than individuals.
o Requires social skills business may lack.

22. o Balances corporate power with
responsibility.
o Discourages government regulation.
o Promotes long-term profits for business.
o Responds to changing stakeholders’
demands .
o Corrects social problems caused by
business.

23. Limitations of CSR
 INAPPROPRIATE FUNDS
 A NEW CONCEPT IN INDIA
 TRANSFERING COMPETENCIES TO INDIVIDUAL
COMPANIES
 RAISING FURTHER AWARENESS OF CSR
 BUILDING CAPABILITIES
 INAPPROPRIATE RESPONSES TO GLOBALIZATION
 GAPS IN CSR PRACTICES

24. CSR in India
 CSR in India has traditionally been seen as a
philanthropic activity.
 And in keeping with the Indian tradition, it was an
activity that was performed but not deliberated. As a
result, there is limited documentation on specific
activities related to this concept.
 The Companies Act, 2013 has introduced the idea
of CSR to the forefront and through its disclose-or-
explain mandate, is promoting greater transparency
and disclosure. Schedule VII of the Act, which lists
out the CSR activities, suggests communities to be
the focal point.

25. Examples of Corporate Social
Responsibility in India
Tata Group
Tata Group in India has a range of CSR projects, most of which
are community improvement programs. For example, it is a
leading provider of maternal and child health services, family
planning, and has provided 98 percent immunization in
Jamshedpur. The company also endorses sports as a way of life. It
has established a football academy, archery academy, and
promotes sports among employees. It offers healthcare services all
over the country with programs like rural health development.

26. Infosys
Infosys is aggressively involved in a variety of
community growth programs. In 1996, the company
created the Infosys Foundation as a not-for-profit trust
to which it contributes up to 1 percent of profits after
tax every year. Moreover, the Education and Research
Department at Infosys also works with employee
volunteers on community development projects.

27. CONCLUSIONS
 ESTABLISHMENT OF GLOBAL CORPORATE CITIZENSHIP
INITIATIVE
 IMPACT ON ECONOMY, ENVIRONMENT & SOCIETY
 NOT ONLY FOR CUSTOMERS BUY ALSO FOR EMPLOYEES
 HUMAN RIGHTS & CSR GO HAND IN HAND
 CSR GOES BEYOND CHARITY
 AN INDUSTRY IN ITS OWN RIGHT AND A PROFESSION AS WELL