How do you figure out which mobile apps are right for your company? And once you decide on the right apps to build or to make available to your users, how do you communicate your choices, deploy, and manage the apps? Jim Haviland, Voxmobile's Chief Marketing Officer, will discuss apps: they may all have the same icon size and shape but inside can be The Good, The Bad or the Ugly. You probably don’t want to wait until you have an event to figure out what aspects are a threat to the organization. Join us for a discussion of what makes an App good for business, Bad for business, or downright dangerous. - How Apps can be dangerous or annoying - App Stores and Access - Mobile Application Management Cimarron Buser, Apperian's VP of product marketing, will talk about deploying and managing enterprise apps: - Real examples of app deployment in businesses - Keeping things current for your employees without a heavy hand - Demonstration of a real enterprise app catalog and how it works Another informative and interactive webinar from Apperian! For more information on Apperian and our products, visit www.apperian.com, or call us at (800) 862-0511.

1. Getting Enterprise Ready:
Choosing, Managing and
Deploying Apps
Cimarron Buser ! ! ! ! ! !Jim Haviland!
VP, Product Marketing! ! ! ! ! !Chief Marketing Officer!
Apperian, Inc.! ! ! ! ! ! !Vox Mobile!
cbuser@apperian.com ! ! ! ! !!
The information and images contained in this document are of a proprietary and confidential nature.
The disclosure, duplication, use in whole, or use in part, of the document for any purposes other than
client evaluation without the written permission of Apperian, Inc. is strictly prohibited.
© Apperian, Inc. 2010. All Rights Reserved.!
2011.

2. Today’s Webinar
Twitter: #ApperianVoxMobile
Direct Messages: “Chat Box” in Webinar Session
Q&A At the End of the Presentation
Page! 2!

3. What Makes an App
Good For Business?
Page! 3!

4. Jim Haviland
Vox Mobile CMO & Managing Partner of VoxStrat
Page! 4!

5. 4 Intersecting Trends
Page!

6. Application Strategy Matrix
 How do we manage Apps?
 How do we decide to build or buy?
 How do we manage App development?
Page! 6!

7. Apps: Consumer vs Business
Consumer Business
All about the user interface Connect to Enterprise accounts
Connected to personal accounts Secure connections
Connected to social networks Data Security/Back-up
Store and Forward
Compliant Architecture
Supported Long-term
Analytics
Auditable/Reporting
Page!

8. Enterprise App Concerns
 What Apps do we want?
 What Apps do we want to avoid?
 How do we know which ones are important?
 How do we distribute what we like?
Page! 8!

9. Enterprise Ready for Apps
 Managed Service
 Application Strategy
 App Selection
 App Security
 App Deployment
Page! 9!

10. Cimarron Buser
Apperian Vice President, Product Marketing
Page! 10!

11. About Apperian
Privately held, backed by top-tier venture firms Award winning product
Company to Watch
2011 Product Finalist
Experienced Executive Team Rapidly Expanding Customer Base
Page! 11!

12. Deploying and Managing Enterprise Apps
 Deciding what goes mobile
 Real examples of app deployments
 The business to employee challenge
Page! 12!

13. Deciding what goes mobile
Page! 13!

14. What Enterprise B2E Apps are being built Today?
Combination of “Horizontal” and “Vertical” Apps
Sales Growth Productivity Service Delivery
Page! 14!

15. What Enterprise B2E Apps are being built Today?
Configurators
Sales Wizards
Product Demos
Pricing Tools
Order Placement
CRM
Sales Growth Sales Call Management
Page! 15!

16. What Enterprise B2E Apps are being built Today?
Corporate Directory
Process Digitization
Measurement & Reporting
Engineering & Testing Tools
Training Delivery
Knowledge Management
Productivity
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17. What Enterprise B2E Apps are being built Today?
Business to Business Apps
Service at the Point of Contact
API/SDKs/Web Services
Self Service CRM
Service Delivery
Page! 17!

18. Examples of app deployment
Page! 18!

19. Increase internal adoption of key sales apps
 Dramatically improved Fortune 100
adoption of key internal
apps
Technology Company
 Increase ROI by getting
apps in use
 Reduces time to close
sale from days to
minutes
 Use App Catalog as key
sales tool
Page! 19!

20. Game-changing retail app deployed worldwide
 Increase revenue by 300%
at counters
 Roll out thousands of
iPads wordwide
 Deliver a solution with
zero local IT touch
 Save over $2 million per
year in direct IT costs
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21. The business-to-employee challenge
Page! 21!

22. The Business to Employee Challenge
Users
Why can t you IT
make business
How do I
apps like this?
deploy and Dev
manage Where do
Apps? I start?
• Consumerization of IT
• Need a solution now!
• Single personal/work device
• Mobilize workforce with
• Increased mobility
minimum support cost • Need starter apps
• Need ability to create “secure • Lack in-house iOS and
apps” and get reporting Android experience
• Mobile SDKs not built
for enterprise
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23. Public “App Stores” vs Private “App Catalogs”
iTunes App Store / Android Market
 Consumer app focus
 Apps and updates are optional
 iTunes or Gmail account based
vs. “App Catalog” approach
 Enterprise “in-house” app focus
 Apps and updates may be required
 Corporate directory authenticated
Page! 23!
Page!

24. Mobile Application Management Approach
Application Lifecycle
Create Deploy Manage
Developers IT Staff IT & Business Staff
 Beta testing & rollouts  Configuration  Management dashboards
 Feedback to developers  App provisioning &  App Catalog for users
from users decommissioning
 Reporting & Tracking
 Enterprise extensions  User management
 Application ratings
 Help desk integration
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25. Demo!
Page! 25!

26. Thank you!
Page! 26!