1. Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs are VERBS)
DO
SAY THINK
FEEL
BECAUSE
InsightNeed
STAKEHOLDER
Insights
Design Thinking Action Lab 2013
an employer
1. satisfied
2. safe
3. escorted
4. proud
1. she thinks that use her friends network as a bridge
to candidates is a good way do start.
2. she thinks that she have a good, safe and speed
method to find a new person to work with her.
3. she thinks that she have the knowledge to to evaluate
the candidates.
1. “ I ask known people about possible employees. first by
email and than by facebook...This is not necessarily restrict-
ed to persons known and trusted.”
2.“the first thing for me is the portfolio. The care in the
presentations, the solutions generated for each project,
the finish. after the portfolio pleases me is that I see
the curriculum, training, etc.”
3. “after portfolio assessments, start with the inter-
views. this time broaden the criteria for personality
type, IDs, posture in the interview, etc.
4. “I don’t overestimate the candidate, I can
already see better what kind of contribution he
can give.”
5.”not change anything in the method, only
increase the number of interviews
to get to get closer condidato more
prepared.”
She is curious and able to work in
teams. as well as collaborative and
creative, a very generous person,
with good sense of humor
she use have trouble managing
deadlines, and usually takes
multiple appointments at the
same time
expand the area of their candi-
dates without losing the security
and agility of her current method
a small number of candidates for a
great job
to offer work for recent graduates
at universities in other countries