Creating Content with Brand Consistency
Content Organization
Content Calendars
Social Media Scheduling
Blog Orgainzation
Categories
Permalinks
Content for Passive Income
E-books
E-courses
2. OVERVIEW
• Part 1: Branded Content
• What is your brand?
• Value of brand-related content
• Creating brand standards for content
• Part 2: Organizing Content
• Using Categories
• Editorial Calendars
• Part 3: Creating Premium Content
• Repurposing Content
• E-Books and E-Course Creation
12. CREATING BRANDED
CONTENT GUIDELINES
• Offers regulations without creating confusion
• Decreases content creation time
• Positions brands among their competitors
• Increases chance of consistency
13. DESIGN GUIDELINES
Design guidelines usually
offer a peek into a brand’s
identity. With a guide to
know what elements make
up a brand, anyone can
create work that stays
within the structure the
company has set.
14. CREATING BRANDED
CONTENT GUIDELINES
• Create the overall tone for your content
• Choose your formatting
• Select a visual style for your content
• Keep a schedule in mind
17. CATEGORIZE YOUR
CONTENT
Know the basic topics that your content falls
under. These will become your categories. Using
categories for content in a WordPress blog is a key
factor in SEO ratings. Not only will the categories
help you with blogging, they will be useful when
your create content for social media.
18. WORDPRESS BLOG
CATEGORIES
• Should be 5-7 overall words that you can
categorize your posts into.
• Categories are main themes. Tags further
expand upon these themes.
• Make everything you do SEO friendly,
especially your categories.
21. SCHEDULING YOUR
CONTENT
• Will change your life!
• Increase productivity (by like a thousand
percent)
• Allows for collaboration
• Gets you on track to creating better content
22. WAYS TO SCHEDULE
YOUR CONTENT
• Free
• Paper Planner
• Google Calendar
• Buffer (Premium upgrade)
• HootSuite (Premium upgrade)
• EditFlow Plugin
• MailChimp
• Premium
• CoSchedule
23. SCHEDULE YOUR
SOCIAL MEDIA
• Buffer
• Facebook, Google+, LinkedIn, Pinterest, and
Twitter
• HootSuite
• Facebook, Google+, Instagram, LinkedIn, and
Twitter
27. USING COSCHEDULE
• Has the functionality of EditFlow but offers more
• Includes several ways to schedule social media
campaigns
• Offers analytical data
• Starts at $30/month
28. EXAMPLE
Creating a new blog
post in CoSchedule
is easy and offers a
variety of options
including drag-and-
drop importing of
files and including
Google Docs.
29. EXAMPLE
CoSchedule forces you to
re-think about the way you
schedule social media
promotion by prompting
several times that you can
schedule a post in the
present and future.
32. WHY PASSIVE INCOME
IS IMPORTANT
Not all content is worth buying. When using the
right tools, you can create another income stream.
Passive income is important for savings,
emergency funds, and having you not rely on being
active to make money. It also allows for your brand
to grow a broader audience.
33. EBOOKS AND
E-COURSES
• Ebooks
• Downloadable
• Easy to sell to a larger audience
• Can grow into an e-course
• E-courses
• Require steady marketing
• Allows for a higher price point
• Offers more detailed instruction to create
results
34. HOW TO START YOUR
EBOOK OR E-COURSE
• Organize your topic ideas
• Know your goal
• Do industry research
• Create a release timeline
• Select and organize your content
35. REPURPOSING YOUR
CONTENT
• Select content that has been proved valuable to
your audience.
• Make sure all of the content fits within the theme.
• Existing content is easier to expand on than
creating all new content
36. SELL YOUR PRODUCT
• Easy Digital Downloads
• WooCommerce
• Shopify
• Gumroad
38. KEEP IN TOUCH!
ANGELICA YARDE
Partner and Director of
Projects at Sevenality
Editor & Designer
at Studio 404
Twitter
@studio404design
E-mail
angel@sevenality.com
Slideshare
www.studio-404.com/blog