This presentation was part of an online Guest Lecture from Dr. Brendan Barrett, United Nations University, on the “Use of Social Media”. You also can watch the full guest lecture at: http://oufm.open.ac.uk/fm/fmmp.php?pwd=cdf63e-2470 For further info about the openEd 2.0 course, please visit: www.open-ed.eu

1. Brendan Barrett Ph.D.
United Nations University
How I became a tweeter, tuber and
facebooker!
Use of social media

2. We all worry about our
contribution and impact...

3. If a tree falls in a forest and no
one is around to hear it...
does it make a sound?
Source: fatboyke
Learn more from Kyle James at .eduGuru

4. When no one can find your work
does it really matter?
Source: San Diego Shooter

5. Who are you trying to
reach?

6. Are we in the middle of a
virtual revolution?

7. Is the web a social
experiment?

8. Web 2.0
is the future that has already happened
3 main characteristics
Source: ~Aphrodite

9. (1) Social software
(2) User driven
(3) Openness

10. 1.9 billionInternet users
world wide (as of 4 November 2010)

11. 50%of global population
under 25 years of age

12. 350 million
Facebook users
(bigger than the USA)

13. 200 million
YouTube videos watched
each day
(one billion subscriptions)

14. So how can you take advantage
of this virtual revolution?

15. Lets share a story
How things work...

16. How to ensure dynamic
interaction with people who share
similar interests?

17. 17
17

19. 1,865 fans
2,771 followers
1,089,000 views
per year
325,000 visits
per year

20. We heard about the...
Perpetual Internet
Traffic Machine

21. Central
interactive
hub
(Our World)
Content
syndication
Posting of quality content
Twitter
Youtube
Vimeo
Facebook
Social network
traffic picked up by search engines
Other blogs can take articles
Viral spread of content
(Creative Commons)
Optimize site for search
engines
More traffic

22. This is essentially inbound
marketing...
where you “get found”
via search engines, blogosphere
and social media sites...

23. Quality content is key!
(engaging video briefs)

24. Picked up by Treehugger:
monthly readership of
2.5 million22,137 readers
watched the UNU Carterets
video on Treehugger in one
day

25. Videos
embedded on
UNU-IAS-TKI
website

26. Becomes an article on Our World 2.0

27. Statistics on Vimeo for
the Carterets video
173,000 plus views from wide
range of sites!

29. Statistics for
Producing energy by walking on
Shibuya station. Tokyo, Japan.
123,000 views from one site!

30. Picked up by the Huffington Post

31. Put it on YouTube!

32. UNU podcasts uploaded to iTunesU

33. Download to your iPod/iPhone

34. Our World 2.0 articles published in
the Guardian

35. Local on-campus screenings/
events

36. Video can be screened by
UNU researchers in the field
UNDP Offices in Dushanbe, TajikistanConference on Biodiversity Loss in Khorog,
Tajikistan

37. Share your content with
the public...

38. International screenings at film
festivals

39. 39
Introductions
3
DVD Available

40. Know your target
audience

41. Age distribution
79%
below 40 years old
Mainly digital natives?

42. Educational level
68%
bachelors or above
Well-educated
digital natives?

43. In which Sinus-Milieus would you locate your target
audience?
Source: Stephan Schmidt presentation on Our World 2.0 Campaign
(Sinus-Milieus)

44. The Sinus-Milieus approach is
based the observation that -
differences in daily life shape the
individual more than differences in
socio-demographic or
socio-economic situations.

45. Which reinforces the idea of
connecting to
digital natives...
adaptive achievers,
experimentalists and intellectuals.

46. Who are Digital Natives?
... a person for whom digital
technologies already existed when
they were born, and has grown-up
using them...

47. Characteristics
multimedia oriented
web-based
impatient
non-linear
multi-tasker
less textual, more modalities
very creative

48. Quality for the Digital Native
High Quality Low Quality
Addresses my interest Not for me
Well made Badly made
Fresh Stale
Substantive Superficial
Compelling Boring
Source: Chris Anderson, The Long Tail

49. Or visit the Digital Natives blog at
Harvard Law School
(
http://blogs.law.harvard.edu/
digitalnatives/)
To understand more about digital
natives

50. Five lessons on use of
social media
1: Go where people are (don’t wait for them to come to you)
2: Less is more - make your messages clear and focused
3: Be patient. It takes time to build a community
4: Focus on thoughtful contact, rather than continual contact
5: Understand who you are trying to reach

51. “Now this is not the end. It
is not even the beginning
of the end, but it is,
perhaps, the end of the
beginning.”
Winston Churchill

52. Thank you