Disney’s creative strategy - the dreamer, the realist and the critic - creativity and innovation management final presentation
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For our Creativity and Innovation Management class, we were to analyse a well established and successful creative practice by any company and we chose Disney's Creative Strategy, which has three roles.
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Disney’s creative strategy - the dreamer, the realist and the critic - creativity and innovation management final presentation
- 1. CREATIVITY & INNOVATION MANAGEMENT F I N A L P R E S E N T A T I O N : G R O U P F
- 2. Agenda
- 4. video
- 5. Process Evaluation How? "let your imagination run wild" "get your hand dirty" "stand back and look at it" room 1 room 2room 3
- 6. Disney's creative strategy Dreamer, Realistic, Critic Inspired by Walt Disney's mantra of "if you can dream you can do it" Three different Walts: the dreamer, the realist, and the spoiler. Parallel thinking: used to generate, evaluate, critique ideas and solve problems. Bridges the gap between imagination and reality.
- 7. “I can never stand still. I must explore and experiment. I am never satisfied with my work. I resent limitations.” – Walt Disney “We cannot do fantastic things unless we know what is real and what is not” – Walt Disney "Whenever I go on a ride, I'm always thinking of what's wrong with the thing and how it can be improved."" – Walt Disney
- 8. Dreamer What do we want? What is the solution? How do we imagine the solution? What are the benefits of this solution? YOU DONT WANT ANYONE TO STOP YOU OR ANY CRITICAL VOICE
- 9. Realistic How can we apply this idea in reality? What is the action plan? Whats the timeline? How to evaluate the idea? YOU DONT NEED ANY FLIGHTS OR FANTASIES
- 10. Critic What could be wrong with the idea? What is missing? Why cannot we apply it? What are the weaknesses in the plan? FALL OUT OF LOVE WITH YOUR OWN INGENIOUS MAKE IT BETTER
- 11. v/sDisney's Strategy 6 Thinking Hats Create Evaluate Process Parallel 1 group - 3 roles 6 persons - 6 roles Constant sequence Any sequence No disagreement Often disagreement No influencing Chance of influencing
- 12. Challenges What might come in way? A dreamer without a realist cannot turn ideas into tangible expressions. A critic and a dreamer without a realist just become stuck in a perpetual conflict. A dreamer and a realist might create things, but they might not achieve a high degree of quality without a critic.
- 13. Challenges Other It is important to see who is involved in this procedure, not everyone is creative or imaginative. When we go through each role, the creativity aspect of the entire process might diminish. While using this strategy in groups, it's not necessary that all group members have adopted to the same role at the same stage
- 14. RECOMMENDATIONS The critic can be between the Dreamer and the Realistic, in order to avoid wastage of resources and time.
- 16. LEARNINGS Thinking out of the box, makes you think AROUND THE BOX, this strategy facilitates thinking in another box! The boss is not always right!! Least likely people may have the best ideas! There's no bad idea! Laugh at yourself... Everything may not go as planned.