Heelprint Communications - JOMC Board of Advisors
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Heelprint Communications is a student-run strategic communications agency at UNC-Chapel Hill. They presented to the Board of Advisors at the School of Journalism and Mass Communication on Sept. 24, 2010
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Heelprint Communications - JOMC Board of Advisors
- 1. Heelprint Communications University of North Carolina at Chapel Hill School of Journalism and Mass Communication Board of Advisers Sept. 24, 2010 Heelprint Communications
- 2. Our Story Amy Dobrzynski Heelprint Communications
- 6. Our Services Heelprint Communications
- 8. Our Clients First Amendment Day – Sept. 30, 2010 UNC Center for Media Law and Policy Heelprint Communications
Hinweis der Redaktion
- Thank you Professor Byars, Hello everyone, My name is Elizabeth Graper and I am a senior PR major here at UNC. I am also the Chief Operating Officer for Heelprint Communications—a student-run strategic communications agency. Our Chief Executive Officer, Amy Dobrzynski is unable to be here today, but fortunately I have the opportunity to speak with you all about her dream and our passion—Heelprint.
- Although Amy couldn’t be here, she still wanted to tell you a little bit about Heelprint herself.
- Its 1 st year Heelprint had 4 clients; 3 were local and 2 of those clients were non-profit organizations. Each client had a team, and the teams were divided into PR/Ad departments. There were a few problems with our structure: the teams were too large– there was not enough work for everyone to do and little communication. The non-profits were government funded and had many restrictions on what we could do. Also, York House Press is based in New York and there were long-distance communication issues. All-in-all we decided to re-asses and come up with a better structure. We downsized and decided to only work with local businesses and non-profits that are no government affiliated. Also, we re-focused on our original purpose.
- Our purpose is to offer students an opportunity to expand their knowledge beyond the classroom. To give them the kind of experience that will prepare them for the real world. We want students to be exposed to people and challenges outside of their comfort zone. We want them to be excited about learning and their future.
- Our staff is small, but strong. We have 3 Executive Officers and 4 Senior Associate Directors. Senior Associate Directors preside over 11 Junior Associates split into 3 separate teams of Marketing, PR and Advertising. As the Chief Operating Officer, I have established a system of accountability. There are time logs and staff evaluations to monitor our internal structure. There are weekly and monthly progress reports as well client evaluations to monitor our work and client relationships.
- We offer a range of PR, Advertising and Marketing services. These are a few examples, and we are always willing to try new things –whatever the client wants. We are always expanding our skill set and looking for new opportunities for growth.
- We have an unparalleled advantage –the access to a niche market right here on UNC’s campus. No other PR/Ad agency can reach students quite like we can. Students are more likely to listen to other students when it comes to where to shop, eat, volunteer their time or donate their money. However, we are not looking to impede business of local agencies. We want to target small businesses and non-profit organizations without representation, who are in need of our services.
- Currently our only client is 1 st Amendment Day. But I have been actively contacting local businesses and non-profit organizations to start building relationships. Thus far Amy and I have 4 meetings within the next 2 weeks with Ronald McDonald House, TABLE – a local non-profit, Ladies Fitness and Wellness and Streets Deli. I want to provide a diverse client base for our staff members in order to expose them to different kinds of PR/Ad.
- Currently we operate on a $25 monthly retainer fee, but we also willingly accept any additional compensation. Hopefully once we are more established we can charge a higher monthly rate and possibly begin to pay our staff members a wage. Right now our fees pay for office supplies and operational costs. But we hope to be able to provide educational resources such as speakers, workshops, and subscriptions to professional journals. Eventually we hope to send staffers to national conferences.
- We believe Heelprint can become an asset to the school, for faculty as well as students. It is a great learning environment for students who already excel in the classroom and are looking for opportunities for personal growth. It is also a place where upperclassmen can mentor underclassmen, and it doesn’t matter if you have a great resume as long as you’re motivated and eager to learn. We also believe Heelprint can become a path to self discovery, particularly for underclassmen who are not quite sure exactly what they want to do when they graduate, or even what sequence to choose.
- We treat Heelprint like a job, it’s not a club or group project, and we expect others to have the same passion about Heelprint as we do. Amy’s dream was to see Heelprint Communications become a reality, and now that it is, we need to make it a success. And the only way to make it a success is to ensure its future. We are recruiting the best staff we can, and we are reaching out to the University for guidance, but we need your support too.
- We have the opportunity to leave behind a legacy at Carolina, to foster an incredible organization within the Journalism School that has the potential to attract the brightest and most driven students from around the country. We are so excited to do what we love, to inspire students and to have rewarding professional experiences as a part of our time here at UNC. Please help us make our Heelprint stick.
- Thank you for your time. I would love to answer any questions you may have.