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Beat the Headlines. Be the Local Market Expert .
The Only 3 Questions Consumers Ask ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When they ask, “How’s the market?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get Local!
How? “ Soft Sell” “ Hard Sell” Blog Posts Local Pages Chart Widgets Sample Reports Lead Form Call to Action Relationships, inform Convert visitors to leads Goals:  Presentation:  Style:  Personality, quantity High profile data, fewer options Approach:  Social Media
Great Web Site Samples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Than Just a Price Trend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Setting the Price Right & Knowing the Market % Price Decreased : Measures the number of active listings that have experienced a price reduction in the last 90 days
Market Analysis by Price Level (“Quartile”) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Days-on-Market by “Quartile” DoM in most expensive price segment (black line) compared to middle & lower price segments
Key Takeaways: ,[object Object],[object Object],[object Object]
Just For Attendees ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contact info ,[object Object],[object Object],[object Object],[object Object]

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Beat The Headlines. Be The Expert. VREBC 2009

  • 1. Beat the Headlines. Be the Local Market Expert .
  • 2.
  • 3.
  • 5. How? “ Soft Sell” “ Hard Sell” Blog Posts Local Pages Chart Widgets Sample Reports Lead Form Call to Action Relationships, inform Convert visitors to leads Goals: Presentation: Style: Personality, quantity High profile data, fewer options Approach: Social Media
  • 6.
  • 7.
  • 8. Setting the Price Right & Knowing the Market % Price Decreased : Measures the number of active listings that have experienced a price reduction in the last 90 days
  • 9.
  • 10. Days-on-Market by “Quartile” DoM in most expensive price segment (black line) compared to middle & lower price segments
  • 11.
  • 12.
  • 13.

Hinweis der Redaktion

  1. First question: “How’s the market?” how do you answer?
  2. Next question, just for my edification, “when you think about your marketing efforts, how do you prioritize A) lead gen B) lead conversion (into buyer or listing) C) closing transaction