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Social Media Marketing for Start-ups

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Social Media Marketing for
Start-ups
Alex Rascanu l Marketing Manager
Leveraging the power of social media to build brand ...

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This Sessions' Goal:
Learn how to successfully
use social media to grow your business.

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Agenda
1. Inbound marketing and social media
2. Why social media is key
3. How to use social media
4. What to share on soc...

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Social Media Marketing for Start-ups

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Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/

Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.

Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/

Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.

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Social Media Marketing for Start-ups

  1. 1. Social Media Marketing for Start-ups Alex Rascanu l Marketing Manager Leveraging the power of social media to build brand awareness, attract site visitors, and turn customers into promoters
  2. 2. This Sessions' Goal: Learn how to successfully use social media to grow your business.
  3. 3. Agenda 1. Inbound marketing and social media 2. Why social media is key 3. How to use social media 4. What to share on social media 5. Social media marketing goals
  4. 4. 1. Inbound Marketing and Social Media
  5. 5. Create and Share Marketing People Love: Relevant and Helpful
  6. 6. The Inbound Marketing Process Source: HubSpot
  7. 7. 2. Why Social Media Is Key
  8. 8. Social media is not a fad. It’s here to stay.
  9. 9. Source: HubSpot 80% of consumers connect with brands on Facebook 51% of Facebook fans are more likely to buy the brands they fan Source: HubSpot
  10. 10. 65% of B2B companies acquired a customer through LinkedIn Source: HubSpot
  11. 11. Social media shares act as social proof in the eyes of potential clients and search engines
  12. 12. Benefits of Social Media Engagement: 1. Leads people to your website 2. Generates leads 3. Impacts positively your search engine rankings 4. Grows your online social presence 5. Allows you to build relationships with brand advocates and industry leaders
  13. 13. 3. How to Use Social Media
  14. 14. Social Media Best Practices: 1. One time set-up 2. Daily engagement
  15. 15. Best Practices: 1. One time set-up Claim your company’s brand on Facebook, Twitter, Google +, LinkedIn, plus any other site your audience utilizes (e.g. Instagram) Optimize your company’s profile on all of these social media networks: include image or logo, specify what your company does, and include a link to your website
  16. 16. Facebook fan page example
  17. 17. LinkedIn page example
  18. 18. Twitter profile example
  19. 19. Google + page example
  20. 20. Best Practices: 2. Daily engagement  Engage in conversations: don’t just talk about yourself  Develop a unique, but uniform voice  Be consistent in publishing content  Always include links and often mention others  Keep track of your ROI
  21. 21.  Engage in conversations
  22. 22.  Develop a unique, but uniform voice - Create a style guide - Have a uniform voice across the social media channels
  23. 23.  Be consistent - How often to post social media content 2 to 4 times/day 3 to 9 times/day 1 to 3 times/day 2 to 4 times/day - Schedule messages in advance
  24. 24.  Always include links By: Dan Zarrella at HubSpot - Twitter CTR Heat Map - Link to relevant content
  25. 25.  Keep track of your social media ROI - Use a marketing automation tool (e.g. HubSpot, Marketo, Eloqua, Pardot, Act-On) HubSpot dashboard example
  26. 26. 4. Five Social Media Content Ideas
  27. 27. 1. Blog posts - Share your own blog posts once you publish them - From time to time, you can post some of your older content as well, as long as it’s evergreen
  28. 28. 2. Resource offers - Share the resources you’ve just created (whitepapers, webinars, infographics, etc.) - Post resources you’ve created in the past, but which are still evergreen
  29. 29. 3. Interesting excerpts - Post excerpts from blog posts - Share excerpts from resource offers - Post excerpts from other people’s blogs and resource offers related to your industry (and let them know you did this)
  30. 30. 4. Visual content - Share visual content (esp. on Facebook, Instagram, Pinterest, Google +)
  31. 31. 5. Answer questions and share quick facts - Answer common questions - Share statistics and little known facts relating to your area of expertise - Answer questions that potential customers are asking now on social media (for Twitter use HootSuite or TweetDeck, participate in LinkedIn groups, get active on Quora)
  32. 32. 5. Social Media Marketing Goals
  33. 33. The main goal of social media is not…
  34. 34. … to convert visitors into leads
  35. 35. … or close leads into customers.
  36. 36. Social media exists to…
  37. 37. … turn strangers into visitors to your site
  38. 38. … to build awareness of, familiarity with, and trust toward your brand
  39. 39. … and to delight customers, to turn them into promoters of your brand.
  40. 40. To achieve these goals, your social media marketing should be a combination of…
  41. 41. Trustworthy industry information Photo source: Boughtonlaw
  42. 42. Inspiration
  43. 43. Fun Photos source: Moz
  44. 44. Benefits those who share it
  45. 45. Focus on engaging with your audience. The best way to get good at social media marketing is to…
  46. 46. Do it.
  47. 47. Alex Rascanu l Marketing Manager @alexrascanu www.poweredbysearch.com alex@poweredbysearch.com
  48. 48. APPENDIX Sources: HubSpot and Moz Photo credits: slide 2: http://goo.gl/JCtdN slides 5 and 6: http://www.hubspot.com/inbound-marketing slide 9: http://www.flickr.com/photos/cindy47452/3682879212 slide 9: http://www.flickr.com/photos/haagsuitburo/8334513758 slide 10: http://www.nyse.com/images/about/LinkedInOB.JPG slide 11: http://www.poweredbysearch.com/top-seo-tools-experts-use slide 14: http://www.flickr.com/photos/sprengben/4462026879 slide 21: http://www.flickr.com/photos/dellphotos/8534711615 slide 22: http://www.economist.com/styleguide/introduction slide 30: http://passportsprada.blogspot.ca/2011_12_01_archive.html slide 33: http://www.flickr.com/photos/nathangibbs/98592171 slide 34: http://www.flickr.com/photos/vidarino/156396140 slide 35: http://www.flickr.com/photos/43259949@N04/8492690400 slide 36: http://www.flickr.com/photos/43335486@N00/6967423963 slide 37: http://www.flickr.com/photos/bocavermelha/66759796/ slide 38: http://www.flickr.com/photos/98876848@N00/3155400274 slide 41: http://www.boughtonlaw.com/people/lawyers/roger-s-watts/ slide 45: http://www.robwilkerson.net/2012/08/do-what-you-can-its-least-god-expects.html slide 46: http://www.flickr.com/photos/moritzaust/7832726374/

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