This is a 2015 deck - somewhat outdated but contextually still very relevant. According to World Economic Forum, we are in the midst of 4th Industrial Revolution triggered by FUSION of technologies! Convergence of these Digital Technologies is already disrupting existing and well established business models! Please note that this deck has not been touched since early 2016 (uploading just now in mid-2017), so some aspects might be little bit outdated. I would love to hear your thoughts in comments, and do not hesitate if you wish to discuss specifics or engage in a deeper conversation on how we can help you shine through your Digital Journey.

1. digitalconvergence.io

2. Executive Summary
This presentation is designed to share our knowledge and
thought leadership on recent advances in digital technologies.
We also outline steps you can take to digitally remaster your
organization and become a digital leader in your industry. While this
deck is not designed to pitch our services to you, we look forward
to an opportunity to bring our expertise to help make your digital
transformation journey a great success story.
In this digital age, we have been enjoying great many benefits afforded to us
by a massive technological shift created by fusion of many modern-day
technologies. Proliferation of digital technologies across every corner of the
globe - in hands and homes of more than 3.2 Billion people, has forever
changed the way business operates. During recent years, we have also
witnessed many digital disruptors develop entirely new business models to
become formidable players in already well established industries.
As we progress further in the 21st century, enterprises in almost every
industry, and of all sizes, are realizing that unless they adopt & adapt to
these digital technologies, they will not only miss out on new market
opportunities, but risk losing out to digital savvy market entrants emerging
from unexpected places, who are relentlessly evolving business models at
higher velocity, and redrawing battle lines.

3.  A seasoned Digital Technology Leader, a strategist, and an innovator.
 Proven track record of driving innovation and transformation across multiple industries
and business domains in Retail, Financial Services, Healthcare, and Education
industries as well as Public Sector.
 Over two decades of Business Technology Management experience managing
complex IT Portfolios and Programs for Fortune 500 companies including General
Electric, Target Corporation, U.S. Bank, and Thomson Reuters as well as innovating
and blazing trails for entrepreneurial startups.
 Expert in Content Management Systems who has led Innovation, Strategy, and
Deployment of complex Web and Enterprise Content Management Systems for
numerous Fortune500 corporations. Also led strategic CMS platform design and
direction of Stellent CMS (acquired by Oracle Corp).
 Chief Evangelist, leading professional networks of nearly 2000 member strong Digital
Technology Professionals.
Ketan was one of 50
Technology Thought Leaders
invited by the White House, and
recognized for leadership in building a
stronger tech ecosystem in Minnesota.
(2015)
Let’sConnect:
http://www.linkedin.com/in/kakkad
Author: Ketan Kakkad

4. We are in the midst of
4th industrial revolution
triggered by fusion of technologies!

6. The digital age
where …

9. Every company has to become a software company… people that
deny that digitization is going to impact every corner of our lives
are going to be left behind!
- Jeff Immelt, CEO, GE
BMW sees radical future in the world of driverless cars…
50% of R&D budget allocated to Digital Technology
initiatives!
Starbucks occupies a front-row seat at the intersection of the
physical and digital worlds like no other company anywhere in or
out of retail….
- Howard Schultz, CEO, Starbucks
Organizations and their leaders need to hit the reset button in
how they use technology to drive market differentiation,
deepen customer relationships, and deliver growth and profitability.
- Paul Daugherty, CTO, Accenture
… where digital transformation is sweeping through the global economy and
digital technologies are dissolving boundaries between industry sectors.

10. … where Digital Disruptors are taking advantage of rapidly converging technologies to discover new business models
and disrupt previously well established business models; to assume Digital Leadership role in the industry.
DISRUPTION is being used as a
Business Strategy

12. Challengers that didn’t even exist few years back have managed to
use disruption as a business strategy and displaced once powerful market leaders.
The Digital Age: an unforgiving era for those who are complacent or caught off-guard!

14. YES, THAT’S THE DIGITAL AGE
everyone is talking about!
Whether you are a 4 year old child, or a
C-suite Executive in a Fortune 500 corporation,
as a consumer of these technologies,
your life has already been
digitally transformed
in more than one ways.

17. Digital Leaders. Digital Followers. Digital Laggards.
… you may want to make a note of what Industry Pundits are predicting.

19. No Business Executive
wants to see enterprise
losing out to competition
and falling behind!
In this modern era, where Digital Disruptors are using
IT is the business. Not a cost center!
mantra…
When done right, Digitally
Transformed IT has great
potential to become a
Profit Center for your
enterprise,
Instead of a Cost Center!

21. Digital Transformation
is a journey that
enterprises undertake to
Redefine Consumer Experiences,
Optimize Operational Processes,
and
Discover New Business Models.

22.  Launch / continue digital transformation Initiatives
[ Digital ]
 Discover business value in heaps of enterprise and
social data [ Big Data ]
 Attract top talent / Re-skill IT workforce [ Digital
Workforce ]
 Adopt “as-a-Service” models to take advantage of
vendor offerings in infrastructure, platforms, and
business solutions
[ Cloud ]
 Create Innovation Hubs [ Digital Labs ]
Source: industry insights, analyst reports, and industry surveys

23. For vast majority of enterprises, CIO still leads the
digital transformation. However, to help meet
challenges involved in achieving this transformation,
companies are increasingly looking for a
Chief DIGITAL Officer (CDO)
who can oversee digital strategies and drive
innovation and change across the organization.

24. In a digital world, winning and retaining customers hinges on creating
value for them that enhances the convenience and quality of their
everyday lives beyond mere transactions. With more interaction,
comes more opportunity for selling. This point of view is at the heart of
the success of major digital players like Apple, Amazon, Alibaba
and Google.
- Accenture - “The Everyday Bank. A New Vision for the Digital Age”

26. Strategic Drivers
of Digital
Transformation
Integrated
Consumer
Experience
Management
Know Thy
Customer
Promote
Innovation
Discover New
Business
Models
Gain
Competitive
Advantage
Improve
Margins &
Profitability
Attract / Retain
Top Talent
“Strategy, not technology, drives
digital transformation”
2015 Digital Business Global Executives Study
MIT Sloan Management Review, Deloitte

29. Beyond Buzzwords

30. Traditionally, organizations have organized their IT
Systems and Data around business functions and
transactional value of the customer.
These systems provide you with a history of what product
and services customer bought, customer profile data and
addresses, billing and payment information, service
records, etc.

33. Before the era of “Big Businesses”, small scale retail and service industries were mostly customer-centric! Most retail
establishments and service providers knew their customers and their preferences very well. Many of these establishments earned
loyalty and built lifelong relationships with their customers through personalizing service delivery to their customers.
The modern Digitally-powered world is “conceptually” attempting this and much more at scale once unimaginable!

34. … the aspects of customer insights discussed in previous slides might be feasible in a small
“Mom & Pop Shop” setup, but getting that type of customer insights and building such
relationships in an enterprise is a Himalayan task when we are dealing with millions of
customers and volumes at Internet scale!
Some may argue that…
Difficult? YES!
Do 'able? ABSOLUTELY!

35. Big Data Technologies to the rescue!

36. When effectively applied… modern data science technologies, algorithms, and predictive analysis
leveraging your enterprise data,
combined with continuous streams of consumer and social data,
merged with publicly available digital data
can give you unparalleled capabilities and insights into your customers and their preferences.

37. a) Influence Organizational Mindset
 Identify opportunities where user experience is paramount
 Promote innovation at all levels within the enterprise and
encourage cross-enterprise collaboration
 Availability of Everything-as-a-Service allows business users to
explore other avenues in absence of IT leading this transformation
 Ignoring Digital Transformation of outdated legacy systems
increases risk of marginalized role for IT
b) Identify synergies across the enterprise
 Invest in creating a Digital Services Platform
 Governance framework to mitigate risks associated with
embracing innovation. Avoid overly bureaucratic processes that
stifle innovation
c) Create Innovation Hubs / Leverage Digital Labs
 Utilize these structures for visionary projects to validate
assumptions, to produce quick POC, or to develop limited-
distribution solutions
 Leverage our Digital Labs offering
 Create multiple “startup-like” innovation hubs within the
enterprise
 Organize Hackathons to allow new ideas to surface

39. And there are many barriers likely to slow down your journey to digital transformation…
I. Lack of senior leadership commitment
II. Digital skills gap
III. Lack of funding to undertake technology
modernization / renewal initiatives
IV. Archaic business processes
V. Risk averse management is not willing to see
through the fog of innovation and fund visionary
projects
VI. Cultural resistance to change. Many times
resulting from a disconnect between business &
IT priorities

40. Leadership that…
 is ready to embrace change
 understands digital trends
 promotes collaboration
 promotes “bottom-up” innovation
 is engaged, invested in success
 and last but not least, is willing to fund visionary
projects; not just those limited by conventional
notions of what is practical or feasible
But in the end, Leadership is absolutely the most important factor in driving digital transformation of the enterprise!

41. Strategy
TechnologyDesign
Last but not least… digital transformation is not a rocket science! It’s a potent mix of Strategy + Design + Technology!
Let’s Make It Happen!

42. Many organizations think of digital Transformation as creation of a shiny new website, or replacing
existing outdated website with a new Content Management System (CMS). In reality, that is an
important, but just one small part of overall equation.
Digital Transformation…
 Does not mean that you throw away every system your organization has invested in over
decades, but rather you invest into optimizing those systems, and building better, consumer-
centric business services.
 Means you rethink every consumer touchpoint, evaluate every one of business processes in
context of consumer experience, and find opportunities to make them so good that people
prefer to use them.
 Is not always about beating your competitors; but rather about doing the right thing, for right
reasons (otherwise, remember that governments have no competition and very little reason to
innovate).
 And finally, it means that you leverage modern digital technologies to find new value, and to
differentiate your product, services, and consumer experiences.
Consumer is… user of the system. It could be your prospects, customers, employees, partners, suppliers,
service providers, or just about anybody that makes use of any given system.
differentiate
To summarize…

43. DIGITAL EXPEDITION
Let’s look at few specific examples of how certain industries and market
segments are transforming in the digital age.

45. Simplified Acquisition Process
Digital Government: Efficient. Transparent. Citizen-centered.

46. Co-created and co-designed with USCIS’
customers, myUSCIS is a major paradigm shift in
how the government designs and builds digital
services for its customers. Ultimately, it will become
the primary tool for USCIS’ customers to manage
the majority of their online experience with USCIS.
USCIS changed the way they did
business—and in the process, put their
users at the center of their work.
Citizen-centered
Government
Makes electronic
prescribing mandatory
starting March 27, 2016
Public Sector: Digital Transformation

47. Consumer Experience Management
Miami Airport has an app that guides travelers through the Airport that
includes turn-by-turn directions guided by location-aware beacons placed
throughout the airport.

49. SMARTER CITIES
There are dozens of startups working hard to redefine citizen experience for range of services including urban planning,
transportation, parking, and even waste management; either to gobble up market share from incumbents OR fill-in the void left by
complacent market leaders who have fallen behind in the digital race and missed some lucrative business opportunities!

50. DIGITAL BANKING
There are countless number of startups working hard to redefine the entire consumer banking and financial services
experience; either to gobble up market share from incumbents OR fill-in the void left by complacent market leaders who have
fallen behind in the digital race and missed some lucrative business opportunities!

51. We've never been more excited about
our ability to influence the future!
Digital and Big Data technologies have
presented us with an extraordinary opportunity
to disrupt existing business models and
conquer new heights. We look forward to
bringing our expertise and positively contribute
to your digital journey.
Get in touch with us today to discuss
your digital journey.
hello@digitalconvergence.io
About us: http://bit.ly/digital-convergence
Would you like to bring this presentation combined with
voice and passion of the author to your organization
or conference? Get in touch with us.

52. Q&A
THANK YOU!
We look forward to engaging with your team in your digital journey!
Digital Convergence LLC, 6110 Blue Circle Drive, Suite 225, Minnetonka, MN 55343
@digitalconverg | hello@DigitalConvergence.io | www.digitalconvergence.io | 952.250.5386
Copyright © 2016 – Digital Convergence LLC.