Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) was presenting at how to leverage the best of online channels to reach out to the right target audience at the event being organized by www.sme.gig.hk and HKBN.

1. 如何於網上銷售突破重圍
Breaking through the Online
Marketing Game
Matthew Kwan 關廣智
Principal Consultant, Adams
www.facebook.com/matthew.news
June 10, 2015
6/11/2015 Copyright © 2015. Adams Company Limited. 1Background image: http://pixabay.com/static/uploads/photo/2012/12/14/11/13/swirl-69943_640.jpg

2. DISCLAIMER 聲明
Copyright © 2015.
Adams Company Limited
本內容版權所有，未經許可，不得翻印或向外傳閱。
No part of this document is allowed to reprint or circulate publicly.
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3. We all live in a MobileAGE.
"Bill Nye, Barack Obama and Neil deGrasse Tyson selfie 2014" by The White House - http://www.flickr.com/photos/whitehouse/14081505711/. Licensed under Public Domain via Wikimedia Commons
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4. Can you be found on a mobile device?
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Picture Source: http://www.sumomag.at/wp-content/uploads/2013/12/apps1.jpg *All names & brands are property of their respective owners
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More Air Time Winning the Eyeballs

6. 6
Another LOOK at
Customer Service
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7. Copyright © 2015. Adams Company Limited. 76/11/2015

8. Copyright © 2015. Adams Company Limited. 8
*All names & brands are property of their respective owners
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9. Mobile Ready? Responsive?
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Is your
website
Mobile-
Friendly?
www.google.com/webmas
ters/tools/mobile-friendly
Source: http://www.businessnewsdaily.com/7808-google-search-ranking-mobile.html

11. WeChat Marketing/Customer Experience
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Source: https://www.youtube.com/watch?v=FEXLpveFnzg

12. Copyright © 2015. Adams Company Limited. 12
http://www.webgranth.com/wp-content/uploads/2013/02/Take-a-Sip-of-QR-Code-Coffee.jpg Picture Source: http://qranywhere.blogspot.hk/2010/04/iron-man-2-staring-qr-codes.html
O2O
Online to Offline??
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13. Best Online, Digital, Mobile
Integrated Marketing Campaigns
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Digital PR &
e-Branding
Search Engine
Marketing
Display
Banner Ad.
Social Media Mobile
Marketing
e-Mails
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14. Strategic
Objectives
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Sales
Brand
Awareness
Customers
Search
Display
Digital PR
Social Media
Mobile
Marketing
E-Mails

15. CRITICAL MASS!
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16. CHINA:
A lot more
than a
Domestic
Market Game
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http://pixabay.com/static/uploads/photo/2014/07/30/15/22/15-22-13-535_640.jpg

17. Call to Action
• The market is being disrupted. Are you ready to embrace the
MobileAGE by breaking through the OLD Media and Channels?
• Customer experience is the most important factor for winning the
market. Customer service through Mobile Messaging is
MANDATORY!
• Google, Facebook, Youtube, WeChat, Baidu, Taobao are
probably the most important channel you cannot miss?!
• Be Mobile Ready. Start doing a mobile site for your company
NOW
• Get ready for e-Commerce & M-Commerce to reach the World
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18. Thank You!
We look forward to collaborating with you!
www.adamshk.com
www.facebook.com/adams.news
www.youtube.com/adamshongkong
www.slideshare.net/adamshk
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