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Voice Search 2017 - Alexa, wir müssen reden!

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Wir benutzen unsere Stimme tagtäglich um an Informationen oder Produkte zu kommen. Sind diese allerdings im Internet verborgen, haben wir uns daran gewöhnt, den Umweg über Computer oder Mobiltelefone zu nehmen und durch Websites zu navigieren. Mit Hilfe von Sprachassistenten wird sich unser Umgang mit dem Internet radikal verändern und für Suchmaschinenoptimierer entsteht ein neues, spannendes Betätigungsfeld. Let's talk about it!

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Voice Search 2017 - Alexa, wir müssen reden!

  1. 1. Alexa, wir müssen reden! SEO Day 2017 14.10.2017Alexa,wirmüssenreden! 1
  2. 2. VoiceInput 14.10.2017 2 Alexa,wirmüssenreden!
  3. 3. 2000 2007 2008 2011 2015 Evolution Sprachsuche 14.10.2017Alexa,wirmüssenreden! 3
  4. 4. 14.10.2017Alexa,wirmüssenreden! 4
  5. 5. WirstehenerstamAnfang… Quellen: Comscore, Gartner, CIRP, Wikipedia, Mind Meld 14.10.2017 5 Alexa,wirmüssenreden!  2020 werden 50% aller Suchen per Sprache ausgeführt  30% aller Voice Searches auf Geräten ohne Bildschirm  30 Mio Voice Assistenten in US Haushalten bis Ende 2017  20% nutzen Siri täglich; 2 Mrd. Siri Anfragen pro Woche  60% Neue Voice Search Nutzer in 2017
  6. 6. QuoVadisVoiceSearch? 14.10.2017 6 Alexa,wirmüssenreden!
  7. 7. WarumbenutzenwirSprachsuche? Quelle: Global Webindex 14.10.2017Alexa,wirmüssenreden! 7
  8. 8. Weniger Stress, mehr Emotion! 14.10.2017Alexa,wirmüssenreden! 8 Quelle: Neuro-Insight study Feb 2017 Abb.: Suche mit Nennung einer Marke
  9. 9. WofürwerdenSprachassistentengenutzt? Speak Easy Study 2017 14.10.2017Alexa,wirmüssenreden! 9 Information Navigation Transaktion Entertainment & Home Automation
  10. 10. Sprechenvs.Tippen 14.10.2017 10 Alexa,wirmüssenreden! „Ok Google, wo gift dat hier lecker Fischbrötje?“
  11. 11. Sprachsuchen sind oft lokal! 14.10.2017Alexa,wirmüssenreden! 11
  12. 12. Local SEO & Brand Reputation 14.10.2017Alexa,wirmüssenreden! 12 • Optimierte Einträge bei Google, Bing & Apple Maps • Verwendung von strukturierten Daten & Postleitzahlen • Branchenbücher, Bewertungsplattformen, Social Media
  13. 13. Sprachsuche:LongTail&Frageform 14.10.2017Alexa,wirmüssenreden! 13
  14. 14. W-Fragenbeantworten answerthepublic.com 14.10.2017 14 Alexa,wirmüssenreden!
  15. 15. FeaturedSnippets Serpstat.com 14.10.2017 15 Alexa,wirmüssenreden!
  16. 16. Aktuelle W-Rankings& Featured Snippets 14.10.2017Alexa,wirmüssenreden! 16
  17. 17. Featured Snippets verbessern 14.10.2017Alexa,wirmüssenreden! 17  Nur Text-Format wird (aktuell) vorgelesen  Fragen & Keywords in Hx Überschriften  ~55 Worte Stand-Alone Text  UL / OL Listen, Tabellen  Branding & CTA integrieren
  18. 18. OnPage SEO für Fragen  Q & A für Artikel, Produkte etc.  Optimiert für Featured Snippets  Structured Data (Question, Answer)  Voice Responsive Design (Media Type „Speech“) 14.10.2017Alexa,wirmüssenreden! 18
  19. 19. „Wo schließe ich mein Überbrückungskabel an?“ „Meine Batterie ist leer, was tun?“ „Wie überbrücke ich mein Auto?“ 14.10.2017Alexa,wirmüssenreden! 19 Auto Batterie Überbrücken Kabel
  20. 20. „Human language is the new user interface, bots are the new apps“ Satya Nadella, CEO Microsoft 14.10.2017Alexa,wirmüssenreden! 20
  21. 21. Amazon Echo Skills  Amazon Choice od. Delivery Skills  Skill Installation nötig  Alexa App ASO  Amazon.com SEO  Ads, PR, Website, Mouth-to-Mouth… 14.10.2017Alexa,wirmüssenreden! 21
  22. 22. Google api.ai & Actions 14.10.2017Alexa,wirmüssenreden! 22 „Ok Google, Wo bekomme ich SEO Beratung?“ „Versuche es so: Ok Google, frag mal den Gero!“
  23. 23. Voice ASO: Chance für First Mover! 14.10.2017Alexa,wirmüssenreden! 23
  24. 24. Ooooooooooooooooh…. 14.10.2017 24 Alexa,wirmüssenreden!
  25. 25. SEODay2016 14.10.2017 25 Alexa,wirmüssenreden!
  26. 26. Vielen Dank für Eure Stimme! Präsentation gegen Visitenkarte oder via: www.wenderholm.de Gero@Wenderholm.de 0176/ 53649321 14.10.2017 Alexa,wirmüssenreden! 26

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