Digitization at FC Bayern - With Passion and Authenticity around the World

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Digitization at FC Bayern –
With Passion and Authenticity around the World
Stefan Mennerich
Director, Authorised Officer Media, Digital and Communications

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Digital Milestones
February 2016 November 2016June 2016
April 2016
“Leading the Way in Sports Innovation“
Source: Front Office Sports, USA 12/2017 | https://frntofficesport.com/fc-bayern-munich-leading-the-way-in-sports-innovation-902bf545ae73
October 2017
May 2017
February 2017
January 2018
August 2016

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226 participants from 43 nations
6 global players as partners
7 inspiring challenges'A great experience'

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Generation of Values
Reach RevenueEngage
RELATION-
SHIP

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Club Media on Tour

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Innovativer Content

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Innovative Content
ThoMats ChallengeMerchandising New Formats

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Global Editorial Office Network
Office New York
Office ShanghaiEditorial Office Kairo
Headquarter
Munich
Editorial Office Indonesia

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Activation USA - Examples
US Tour 2016 Fanclubs Media Partner
340 mio Impressions
on Club Media
worldwide
From 10 to 125
Fanclubs in the USA
4 regional digital and
TV Media Partner

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Digital Next Steps
Innovation Platforms
FC Bayern AR/VR
Drones
Stadium Vision
Machine Learning
Blockchain (Ticketing) Messenger Services |
Chatbots | Voice Assistants
Social Media Experiences
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Karl-Heinz Rummenigge auf dem DLD
„The Digitalization will be
a very important key of our
off-pitch activities this year.“
Karl-Heinz Rummenigge auf dem DLD
„The Digitalization will be
a very important key of our
off-pitch activities this year.“

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#MiaSanMia. Thank YOU!