6. BUILDING MYTHS ABOUT THEM, BUT NOT
EXPLAINING
Gen Y is longing for security
Gen Y does not care about money
Gen Y is not driven & without goals
Gen Y does not want to be led
Gen Y is self-convinced & wants responsibility
17. WANT THE SLIDES? SEND AN EMAIL TO:
Constanze Buchheim
Founder and Managing Director
i-potentials GmbH
Zimmerstrasse 79-80, 10117 Berlin
Constanze.buchheim@i-potentials.de
+49 30 609 899 300
Constanze Buchheim is the author of 'HR Basics for Start-ups'. As an expert for recruiting
and leadership in the digital age she has delivered keynotes and speeches at numerous
conferences and had been an appointed member of the advisory council „Young Digital
Industry“ of the Federal Ministry of Economics in 2013.
Constanze founded i-potentials in 2009 as the next generation HR consultancy for growth
companies with a digital focus and companies undergoing transformation in the German-
speaking region. i-potentials offers integrated solutions combining consulting, recruiting
and trainings that enable companies to innovate and grow by implementing the right
corporate cultures and professionalizing their HR departments.